B2B Engagement w/ Dr. Michelle Steward and Dr. Jim Narus

On this episode, host Sebastian Pellejero is joined by Dr. Michelle Steward and Dr. Jim Narus, two professors of marketing at Wake Forest University both in Winston-Salem and Charlotte. Embark with them as they discuss their findings from their year-long research endeavor regarding the business to business (B2B) decision-making process and the impact of millennials and digital purchasing tools on the space.