2FatDads DadCast

Francois Fortier, Stephane Denault, Eric Schultz, Steven McGurn, Ben Bilodeau
2FatDads DadCast

We are the the ones in charge, When mum pops out, We are the ones on the couch, We are the ones at the grill, We are the ones that drank all the beer. And We ate all the pies. We are the 2 Fat Dads, a cold filtered Canadian TECHnology podcast that covers tech news, gadgets reviews, eco hacks and the occasional parenting tip on a semi-regular basis. More info on http://www.2fatdads.com

  1. 05/04/2012

    How Scarcity and Urgency Influence Buying Behavior

    In today’s fast-paced, competitive market, brands are constantly looking for ways to stand out and motivate consumers to make purchases with services from themarketingheaven.com. Two of the most powerful psychological drivers that marketers use are scarcity and urgency. These principles tap into fundamental human behaviors and biases, influencing consumers to act quickly and avoid missing out on limited opportunities. This article will explore how scarcity and urgency influence buying behavior, the psychology behind these principles, real-world examples, and tips for businesses to apply these strategies ethically and effectively. Understanding Scarcity and Urgency in Marketing What is Scarcity? Scarcity in marketing refers to the limited availability of a product or offer, making it appear more valuable because it’s in short supply. This principle leverages the basic economic rule that limited supply increases demand, making consumers perceive products or services as more desirable. Examples of Scarcity Tactics: Limited-edition products Low stock alerts (“Only 2 left in stock”) Exclusive or members-only products What is Urgency? Urgency encourages consumers to act quickly by creating a time-sensitive situation. It’s about emphasizing that an opportunity is fleeting and may disappear soon if they don’t act now. Urgency often leads to impulsive decision-making as consumers worry about losing a valuable opportunity. Examples of Urgency Tactics: Countdown timers on sales Limited-time discounts or offers Flash sales or one-day deals The Psychology Behind Scarcity and Urgency Scarcity and urgency are rooted in well-documented psychological principles that influence decision-making. 1. Fear of Missing Out (FOMO) Description: The fear of missing out, or FOMO, is the anxiety that arises from the thought of not participating in an exciting or desirable event, experience, or opportunity. FOMO is powerful because it taps into the natural human desire to be part of something valuable. Impact: When a product is marketed as scarce or time-sensitive, consumers experience a sense of urgency to act before the opportunity slips away. This often leads to impulse buying to avoid potential regret. Example: Social media ads frequently use phrases like “Don’t miss out!” or “Last chance!” to activate FOMO and drive quick purchases. 2. Loss Aversion Description: Loss aversion is the psychological concept that people are more affected by the prospect of losing something than by the possibility of gaining something. This means people are more motivated to avoid losses than to pursue gains. Impact: Scarcity and urgency appeal to consumers’ fear of losing out on a great deal or missing a unique product. This sense of potential loss motivates consumers to act quickly. Example: Limited-time sales, where products are offered at a significant discount for a short period, appeal to loss aversion, as consumers don’t want to miss out on the savings. 3. Social Proof Description: Social proof is the tendency to look at the behavior of others to determine the correct course of action, especially in situations of uncertainty. Impact: When consumers see that a product is running low or that many others are buying it, they perceive it as more valuable and desirable. Scarcity and urgency signals can amplify this perception, as people assume a high demand reflects quality or popularity. Example: E-commerce platforms like Amazon often display “Only a few left in stock” messages to signal high demand, encouraging consumers to act before the product is gone. 4. Psychological Reactance Description: Psychological reactance is the human tendency to desire something more when it is perceived as being taken away or restricted. When consumers see that a product or offer is scarce, they may react by wanting it even more. Impact: Scarcity and urgency create a sense of restricted access, leading consumers to take action to “claim” their right [..

    1h 40m
  2. 23/03/2012

    DadCast Episode 45 • What to Wear in the Spring: 25 Must-Have Men’s Spring Essentials

    This post may contain affiliate links. (What’s this?) When it comes to mens spring fashion, guys face a few challenges. For one thing, spring weather doesn’t dictate our wardrobes nearly as much as winter weather does. (When there’s four inches of snow on the ground, you have to wear boots.) This means that in the spring we actually have to exercise our own discretion and start making our own sartorial choices for the first time in what feels like forever after a few frigid months. Secondly, spring doesn’t lend itself quite as well to thick fabrics and layering. Deciding what to wear in the the fall is easier, because you’ve got lots of manly options to choose from. But putting together a spring look that’s classically masculine can be a little more challenging. That’s where this post comes in. Below I’ve rounded up 25 men’s spring essentials, starting from your feet and working all the way up to the top of your head. These pieces represent some of the most fundamental aspects of men’s casual spring fashion, and each of them will help you look stylish, cool and confident when the weather warms up. As always, I’ve tried to focus on stores and brands that are easily accessible to all guys. The goal here isn’t to dress like a runway model; it’s to help you cover your bases by choosing stylish staples that won’t break the bank. What to Wear in the Spring for Men Rounding up 25 Must-Have Men’s Spring Essentials Shoes: Banana Republic Nicklas Sneaker Nike’s Killshot 2 sneakers have taken the menswear world by storm in recent years, but for my money they have one glaring flaw: the huge Nike swoosh! That’s why I love the simplicity of these Killshot-esque sneakers from Banana Republic. The crepe sole and the touch of blue evoke a lot of the same design elements, but without the obnoxious branding. (They could generously be called an “homage,” though I suspect Nike would use a different word…) I picked up a pair in the winter using a gift card I got for Christmas, and I’ve been patiently waiting to bust these bad boys out ever since. Now that the snow is gone and the sun is finally back out, I can’t wait to lace ’em up. Banana Republic Nicklas Sneaker – $128* *BR frequently runs sales, so keep your eye out for codes that can get you anywhere from 15 to 40 percent off. adidas Originals Men’s Samba MC Lifestyle White sneakers have become so widespread that it almost seems like a crime not to have them, which is exactly why you might want to mix things up and go for something a little different. On his Netflix show Flaked, Will Arnett rocks a pair of navy/black sneakers instead of the traditional white, which makes his whole look seem just a little more refined. And as it turns out, I’m not the only one who thinks so, as one of Arnett’s fans noted on Twitter: Is it weird that I’m even more attracted to @arnettwill after seeing him as Chip in Flaked? I think it has something to do with the adidas — Sarah Lucas (@sarbearlucas) March 16, 2016 Am I saying women will like you more if you wear these shoes? I am not. But I’m definitely saying it couldn’t hurt… Belts Slim Leather Belt Spring is a time to slim down in more ways than one. When strapping on a belt, keep its width limited to more than 1.5 inches, and save the big leather belts with the chunky buckles for the fall. The Picks: Marino’s Men Genuine Leather Dress Belt – From $15 Synthic Apparel Men’s Classic Dress Leather Belt – $20 Canvas Belts Spring and summer also provide the perfect opportunity to ditch the leather altogether and go with a lightweight (and often, stretchy and forgiving) canvas belt, which come with a few different buckle options. The Picks: Mile High Life Canvas Belt with Buckle – $17 (for pack of 3) Maikum Canvas Belt with Black D-ring – $8 Shirts & Sweaters Enter these excellent long sleeve polos, which provide a great bit [...]

    1h 10m
  3. 29/06/2011

    DadCast Episode 40 • Just Whipping It Out

    How to Maintain a Healthy Eating Lifestyle What you eat each day affects your health and how you feel now and in the future. Good nutrition plays a major role in helping you lead a healthy lifestyle. When combined with physical activity, your diet can help you reach and maintain a healthy weight and reduce your risk of chronic conditions such as diabetes or heart disease, and promote overall health and wellbeing, shop super greens. Creating and maintaining healthy eating habits doesn’t have to be hard. If you start by incorporating small changes into your daily habits, you can make a big impact on your eating pattern and create lasting, healthy eating habits. Try including at least six of the following eight goals into your diet by adding one new goal each week. 1. Make half your plate fruits and vegetables Choose red, orange, and dark-green vegetables along with other vegetables for your meals. Add fruit to meals as part of main or side dishes or as dessert. The more colorful you make your plate, the more likely you are to get the vitamins, minerals, and fiber your body needs to be healthy. 2. Make half the grains you eat whole grains Switch from a refined-grain food to a whole-grain food. For example, choose whole-wheat bread instead of white bread. Read the ingredients list and choose products that list a whole-grain ingredients first. Look for things like: “whole wheat,” “brown rice,” “bulgur,” “buckwheat,” “oatmeal,” “rolled oats,” quinoa,” or “wild rice.” 3. Switch to fat-free or low-fat (1%) milk Both have the same amount of calcium and other essential nutrients as whole milk, but fewer calories and less saturated fat. 4. Choose a variety of lean protein foods Protein foods group includes not only meat, poultry, and seafood, but also dry beans or peas, eggs, nuts, and seeds. Select leaner cuts of ground beef (where the label says 90% lean or higher), turkey breast, or chicken breast. 5. Compare sodium in foods Use the Nutrition Facts label to choose lower sodium versions of foods like soup, bread, and frozen meals. Select canned foods labeled “low sodium,” “reduced sodium,” or “no salt added.” 6. Drink water instead of sugary drinks Drink water to cut back on unnecessary calories from sugary drinks. Soda, energy drinks, and sports drinks are a major source of added sugar and calories in American diets. To add flavor to your water, add a slice of lemon, lime, apple or fresh herbs like mint or basil. 7. Eat some seafood Seafood has protein, minerals, and omega-3 fatty acids (heart-healthy fat). Adults should try to eat at least eight ounces a week of a variety of seafood. Children can eat smaller amounts of seafood. Seafood includes fish such as salmon, tuna, and trout and shellfish such as crab, mussels, and oysters. 8. Cut back on solid fats Eat fewer foods that contain solid fats. The major sources for Americans are cakes, cookies, and other desserts (often made with butter, margarine, or shortening); pizza; processed and fatty meats (e.g., sausages, hot dogs, bacon, ribs); and ice cream. Maintaining a Healthy Lifestyle To maintain your healthy eating habits, try the following tips. Add More Fruits & Veggies Mix veggies into your go-to dishes. Swap meat for peppers and mushrooms in your tacos or try veggie pasta instead of grain pasta like one made out of black beans for more plant-based protein. Use fresh fruits and veggies whenever possible. Watch for sodium in canned veggies and look for canned fruit packed in water instead of syrup. Pack your child’s lunch bag with fruits and veggies: sliced apples, a banana or carrot sticks. Prepare Healthy Snacks Teach children the difference between everyday snacks such as fruits and veggies and occasional snacks such as cookies and sweets. Keep cut-up fruits and veggies like carrots, peppers, or orange slices in the refrigerator. Prepare your meals for the week by making them ahead on weekends [...]

About

We are the the ones in charge, When mum pops out, We are the ones on the couch, We are the ones at the grill, We are the ones that drank all the beer. And We ate all the pies. We are the 2 Fat Dads, a cold filtered Canadian TECHnology podcast that covers tech news, gadgets reviews, eco hacks and the occasional parenting tip on a semi-regular basis. More info on http://www.2fatdads.com

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