MFR Coach’s Podcast w/Heather Hammell, Life + Business Coach for Myofascial Release Therapists Heather Hammell

Discover how myofascial therapy meets art on this episode of The MFR Coach Podcast with MFR Therapist, Tonya Allen.
Tonya's background in commercial art and body therapy has given her a unique perspective on the human body. She has been practicing as a licensed massage therapist since 2003 but found her calling in Myofascial Release after attending a local mobilization class. Her passion for analysis and evaluation led her to become the only Myofascial Therapist in Murfreesboro, Tennessee, with a waitlist stretching months in advance.
Tonya has found a creative outlet in producing stunning, abstract art that captures the essence of fascial patterns without the squeamishness of actual tissue photos. She began experimenting with Geode resin and epoxy resin artwork, creating pieces that resonated with the MFR community. 
Tune in as Heather and Tonya discuss the therapeutic nature of the art-making process, and how it sparks innovative ideas for Tonya’s MFR sessions, enhancing her practice and the experiences of her clients.
 
MFR BROCHURES AND BANNERS —
This episode is sponsored by www.mfrbrochures.com. 
If you want to improve client communication check out MFR Brochures and Banners at www.mfrbrochures.com. These brochures help bridge the gap between treatment sessions and patient understanding, resulting in more patient engagement in treatment, a deeper understanding of the healing process, and ultimately better outcomes. They’re beautifully designed and simple to display, making them an attractive addition to any therapy room or event booth. 
 
Use the exclusive code mfrpodcast for a 10% discount on your purchase. Go check them out!
 
GUEST INFO — 
Tonya Allen, owner of Restoration Body Therapy in Murfreesboro, Tennessee | Website | Email | If you would like to connect over her artwork you can look her up inside the MFR Insight Community on Facebook.
 
FEATURED ON THE SHOW —
Create an extra 10K in your practice today using my free training. Grab it here: Free Training
 
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/ 
Instagram - https://www.instagram.com/themfrcoach/ 
Website - https://www.themfrcoach.com/ 
 
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice. 
 
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! 
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
 
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
 
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Listen in as Heather sits down with Unu Tran, a fellow myofascial release therapist and the voice behind the Myofascial Health podcast. 
The son of strict well-meaning parents, Unu grew up thinking that he had only one choice in life. Go to school, get a good job, and build a stable life for himself. While this laser focus led him to a respectable career in his 20s, it didn't leave him with any sense of who he was and what brought him joy. After realizing he was too young to feel stuck, he embarked on the ultimate journey of self-discovery and learned that once you step into who you really are, there's no going back. 
He intentionally embodies MFR principles as much as he can in his everyday life. He believes that lessons can be learned everywhere and uses rock climbing, pickleball, and developing his relationship with God to draw from sources to lead him with a channel 3 lens.
Join in as Heather and Unu discuss the common pitfalls in website messaging, emphasizing the importance of speaking to potential clients, not colleagues. They also explore the idea of making MFR mainstream, the balance of helping others while ensuring personal well-being, and the importance of therapists being financially stable.
Press play to learn more on creating a strong online presence for your MFR practice.
 
MFR BROCHURES AND BANNERS —
This episode is sponsored by www.mfrbrochures.com. 
 
If you want to improve client communication, check out the MFR Brochures and Banners page at www.mfrbrochures.com. These brochures help bridge the gap between treatment sessions and patient understanding, resulting in more patient engagement in treatment, a deeper understanding of the healing process, and ultimately better outcomes. They’re beautifully designed and simple to display, making them an attractive addition to any therapy room or event booth. 
 
Use the exclusive code mfrpodcast for a 10% discount on your purchase. Go check them out!
 
GUEST INFO —
Unu Tran, owner of Perspective Physical Therapy and Myofascial Health | Myofascial Health Podcast | Website (Climbers) | Website (MFR) | Facebook | Instagram | LinkedIn | Free Website Checklist
 
FEATURED ON THE SHOW —
Create an extra 10K in your practice today using my free training. Grab it here: Free Training
 
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/ 
Instagram - https://www.instagram.com/themfrcoach/ 
Website - https://www.themfrcoach.com/ 
 
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice. 
 
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! 
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
 
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
 
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
 

Listen in today as Heather talks about one of her pet peeve topics, the idea that longer-term or “loyal clients” require that you keep things the same or have to be careful to keep them happy.
When you people please to keep clients, there is a cost to your business and your happiness inside your MFR business.
Listen in to hear about how to recognize if you are in this situation and how to use that awareness to end people pleasing in your MFR business so you don’t overwork or under-earn.
To make MFR Mainstream, we’ve got to stop undercharging for the results that we create with our clients, and we’ve got to stop saying yes to the things we don’t want to do, like working hours that cause us to miss out on what we want to be doing in our life outside of work.
It is not only possible but also necessary to create a business where you see 20 clients or less and make 100K so that you can live an amazing life outside of the amazing work you love doing.
 
FEATURED ON THE SHOW —
Create an extra 10K in your practice today using my free training. Grab it here: Free Training
 
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/ 
Instagram - https://www.instagram.com/themfrcoach/ 
Website - https://www.themfrcoach.com/ 
 
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice. 
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! 
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
 
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
 
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Today’s episode illustrates how an effective SEO strategy helps businesses get more clients by increasing website traffic.
Heather is joined by Laura Jawad, an expert SEO strategist and consultant for female health and wellness service providers. Laura explains everything business owners need to know about SEO, including what it is, how SEO will benefit your business, and advice to improve your website’s visibility. Laura shares five easy steps to build an effective SEO strategy, offering insightful tips and tricks to achieve top-ranking search results.
SEO is a free marketing strategy requiring little to no technical knowledge. Learn how to attract more potential clients to your site and generate revenue-boosting leads.
 
GUEST INFO —
Laura Jawad is a seasoned SEO strategist for female health and wellness service providers. Laura helps small business owners fill their client roster without relying on social media. You can find her on her website at Laura Jawad | FitBiz SEO Strategy + Solutions or on Instagram @‌laurajawadfitness.
Jumpstart your SEO strategy with Laura’s free SEO Simplified workbook. Download it here: FREE SEO Simplified Guide
 
MFR BROCHURES AND BANNERS —
This episode is sponsored by www.mfrbrochures.com. 
If you want  to improve client communication, check out MFR Brochures and Banners at www.mfrbrochures.com. These brochures help bridge the gap between treatment sessions and patient understanding, resulting in more patient engagement in the treatment, a deeper understanding of the healing process, and ultimately better outcomes. They’re beautifully designed and simple to display, making them an attractive addition to any therapy room or event booth. 
 
Use the exclusive code mfrpodcast for a 10% discount on your purchase. Go check them out!
 
FEATURED ON THE SHOW —
Create an extra 10K in your practice today using my free training. Grab it here: Free Training
 
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/ 
Instagram - https://www.instagram.com/themfrcoach/ 
Website - https://www.themfrcoach.com/ 
 
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice. 
 
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! 
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
 
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
 
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

What does it take to go beyond a 100K Business?
Audacity to dream beyond what you thought was already out of reach
Advanced sales skills
Deciding you are ready
Ability to fail
Today, you will hear Heather talk about why therapists say no to being on her podcast or joining her coaching programs. She will mention not being ready or fear of failing as major reasons why therapists don’t say yes to things they are capable of having now.
Heather believes that MFR can be mainstream now. We don’t have to wait around for things to work out for us or for things to be handed to us, and we certainly don’t have to feel ready or do things perfectly.
She invites you to consider joining her mastermind group Beyond 100k if you meet the requirements. She challenges you to be brave instead of ready so that together you can work towards making MFR mainstream and have a business that grows beyond 100K using her tools and frameworks.
The Beyond 100K mastermind is a private coaching container for MFR Therapists who are fully booked and making at least 50K in their MFR businesses.
Application to Beyond 100K Mastermind is open until April 19th, 2024. Apply today! visit www.themfrcoach.com/mastermind
Are you new to the podcast and coaching? Check out my free training: http://www.themfrcoach.com/webinar
 
FEATURED ON THE SHOW —
Create an extra 10K in your practice today using my free training. Grab it here: Free Training
 
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/ 
Instagram - https://www.instagram.com/themfrcoach/ 
Website - https://www.themfrcoach.com/ 
 
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice. 
 
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! 
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
 
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
 
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Continuing with the Beyond 100K Series where we are going behind the scenes of The Beyond 100K Mastermind with Heather and her special guests of the show. 
Today we discuss with Margaret Henrichs, owner of Renew Myofascial Release located in Collierville, TN, about what it’s been like inside the mastermind and how she was able to get fully booked while also going through a divorce. You’ll hear her share how she’s managed to create something awesome while also experiencing a difficult time in her life.
We are also talking with Brandon Sutton, owner of Active Life Bodywork & Nutrition located in Moorehead City, NC about his experience in the mastermind and getting fully booked while living with neurodivergence. Brandon talks about how he used to think he couldn’t get fully booked while living in a Coastal region because of the seasonality he was experiencing and how he’s overcome this and been fully booked even in the “off” season.
 
🎙️ Calling all MFR therapists! Get ready to level up your practice and unlock your full potential with the Beyond 100K Mastermind. Applications open on April 12th, 2024.
Enroll by April 14th, and you'll receive a complimentary private 1:1 call with Heather, valued at $500. This personalized session will provide tailored insights to accelerate your growth.
Application to Beyond 100K Mastermind Opens April 12th. To learn more visit www.themfrcoach.com/mastermind
Join us for a FREE training session on April 12th at 1 pm Central (with an encore presentation on April 14th at 3 pm Central). Learn how to scale your MFR business, improve client outcomes, establish your authority, increase your income, and even carve out time for yourself with six weeks off every year.
Don't miss this opportunity to take your practice to the next level. Sign up for the free training today. Heather Hammell | Free Training

GUEST INFO —
Margaret Henrichs, owner of Renew Myofascial Release in Collierville, TN | Website | Instagram (@renewmfr) | Minisode 9: Margaret Hinrichs From Renew Myofascial Release 
Brandon Sutton, owner of Active Life Bodywork & Nutrition in Moorehead City, NC | Website | Facebook
 
FEATURED ON THE SHOW —
Create an extra 10K in your practice today using my free training. Grab it here: Free Training
 
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/ 
Instagram - https://www.instagram.com/themfrcoach/ 
Website - https://www.themfrcoach.com/ 
 
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice. 
 
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! 
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
 
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
 
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.