66 episodi

I'm Toma Clark Haines, host of The Business of Antiques podcast. I'm on a mission to make antiques sexy, modern and fun... and PROFITABLE!

The Business of Antiques Toma Clark Haines

    • Economia

I'm Toma Clark Haines, host of The Business of Antiques podcast. I'm on a mission to make antiques sexy, modern and fun... and PROFITABLE!

    Synchronicity with Robert Passal

    Synchronicity with Robert Passal

    Some would argue that the world of design needed Robert Passal in it, and the universe was vested in making it happen. Toma Clark Haines, CEO of the Antiques Diva and Co and Founder of The Republic of Toma happens to be one of them. In our welcome back from the summer episode, Toma has the sheer joy of interviewing one of her design heroes and dear friends, New York Luxury Residential and Commercial designer, Robert Passal. She’s considering hanging a bronze plaque in her guest bathroom saying “Robert Passal Showered Here” after his last trip to visit her in Venice.
    Follow along as the two discuss their origin stories and the role The Artist's Way played in starting their businesses. Robert became an interior designer after “Doing” the book and Toma launched “The Antiques Diva.” In both instances, history was made. They talk about the importance of classic traditional design as a foundation for interior design and then how the next step in design (and life) is trusting your instincts. Toma talks about how she believes Robert's ability to "trust his gut" has been central to his success as one of the popular interior designers in America.
    Whether you are trying to grow a thriving business as a designer or an antiques dealer, this episode is filled to the brim with advice that will help you take your business to the next level.
    Toma and Robert discuss the very fine balance one must strike when learning how to profit in the design world. Other topics include: the thrill of the hunt, how relationships are key in this industry, and the often overlooked bottom line. And if you stay with them until the end, you will be rewarded with a very special birthday story and how "for $18 bucks, you can become anything you want to be."  
    This is not an episode to miss. It is truly a treasure trove of terrific business advice.
     For more information into the world and design of Robert Passal, you can check him out at www.robertpassal.com or follow him on Instagram @robertpassal.

    • 1h 2 min
    Hadley Keller - A Voice for Antiques

    Hadley Keller - A Voice for Antiques

    Toma Clark Haines CEO of Antiques Diva & Co and Founder of The Republic of Toma, clearly believes that antiques are an essential element in the interior design industry, so whenever a leader in design writing champions antiques, Toma takes notice. Hadley Keller is one of those champions. She is one of the writers that most promotes antiques in the design world.
    Hadley Keller is a long term design writer and editor, having worked for many of the leading publications in the industry. She got her start at Condé Nast under the editorial direction of Tom Wallace and learned so much from him. When he left, she went to work for architectural Digest which was then run by Margaret Russell. Under Russel, she moved from a Market Editor to the digital side and finally helped to create AD Pro. She was also lucky enough to experience working at House Beautiful where the print side and the digital side were more intermeshed. She is currently serving as the Director of Editorial and Community Engagement at Design Leadership Network ­­– a membership community of top architects, interior designers, landscape specialists, and design professionals.
    DLN is probably best known for the Annual Summits they do every year in a different design capital in which they provide a week long combination of wonderful inspiring speakers and behind the scenes tours immersing their audience in the design scene of that city. Last year was in Rome. This year in October, they will be in Mexico City. DLN provides a unique opportunity for peer to peer networking among leaders in the design industry.
    In today's episode, Toma and Hadley discuss their favorite fairs, stores, vendors, and markets around the world, including some in the U.S. as well as some "must follow" Instagram accounts in the world of antiques and design and how Instagram can make an impact on your business for the better. A few secret resources you don't want to miss just may be revealed in the mix as well. And of course, as a writer – Hadley shares one of the antique dealers best secret weapons in selling antiques – the power of story.
    Her insight will inspire antiques dealers to remember the romance surrounding the objects they have in their collections and help them better know how to share those stories in order to maximize communication and benefit their businesses. And finally, a bit more of how DLN is a potential resource for antiques dealers as well. Full of fast-talking brilliance, you will want to have a pen and paper handy to take notes.
    For more information on Hadley Keller and DLN, you can check out www.hadleykeller.com and www.designleadershipnetwork.org as well as follow her on Instagram @hadleykeller and DLN @designleadershipnetwork.

    • 40 min
    Adjusting Her Sails with Tressa Mills

    Adjusting Her Sails with Tressa Mills

    Serial Entrepreneur and Antiques Dealer Tressa Mills of Lakeshore Event Center is a master at one of the most valuable skill sets that exist for those working in the business of antiques. "Tressa artfully adapts,” Toma Clark Haines, CEO of The Antiques Diva & Co, explains of her consulting client. Years ago, Tressa signed up for one of Toma's free hour-long phone consultations and then attended one of her Antique Dealer Training Events in NYC. From the very beginning, Tressa made an impression. As Toma has happily followed Tressa's career, she has witnessed and taken note of the grace and style with which Tressa adapts her antiques business. Like a sailor anticipating the changes in the wind, and the shifts of the tides, Tressa artfully adapts. This is the single most important skill set an antiques dealer can possess.
    On this episode of The Business of Antiques, Toma and Tressa talk about the journey that has been Tressa's fascinating second career. After selling her successful business in the food service industry in West Michigan and taking a two week retirement, Tressa followed her heart to the business of antiques. Signing herself up for an intense three years self-trained "antique college" in which she sold in markets, booths, auctions, and always experimenting, finding what worked and what didn't - she moved forward with her new learned information. After those three years, she purchased "the best antique store in west Michigan." She spent the first five years evolving it from where it was into all that she believed it could be and thoroughly enjoyed her years working with the amazing antique dealers who sold with her.
    But as we all know, the winds have certainly changed over the past several years, and those left standing are those who have been able to shift their sails. Once again, Tressa has done so artfully. Tressa's "best antique store" has adapted and shifted to fill a gap in the industry that Tressa saw. Tressa is filling a niche by seeing the need for an auction house operating somewhere between the top auction houses and the low end ones. Following the death of her mother and the downsizing of her father's estate, Tressa realized the sacred privilege in helping others re-home their family treasures.
    Listen in and learn from the fascinating journey of Tressa's business. Hear how Tressa confronted her fear of social media from a time when she asked Toma, "Can I just show my grandchildren? Do I have to show my face?" to the social media rock star that she now is. Spoiler alert: the secret is having fun – crazy, crazy fun! Which is how Tressa explains her brand new venture with Lakeshore Event Center – West Michigan's Premier Auction House where alongside of many of the antique dealers who have been working with her over the years, they have developed an exclusive higher end, curated, auction that they do on the Live Auctioneer platform where they host one auction a month and it is indeed crazy, CRAZY FUN!
    Tressa loves the "amazing and magical" place where the wind has taken her and has found joy yet again in antiques and walking alongside people to help them find the right new homes for their family's beloved treasures. An episode full of insight, wisdom, and the importance of following your heart.
    Lakeshore Event Center lakeshoreeventcenter.com
    Live Auctioneers https://www.liveauctioneers.com/auctioneer/7853/lakeshore-event-center/
    Instagram @LakeShoreEventCenter

    • 51 min
    Every Home is a Stage With Cathy Whitlock

    Every Home is a Stage With Cathy Whitlock

    In honor of Toma’s 50th Birthday we celebrate the release of her 50th podcast episode.
    They say that all the world's a stage and for Cathy Whitlock, the decor of that stage is the very best part. In this episode, Toma Clark Haines, CEO of The Antiques Diva & Co, enjoys visiting with one of the most glamorous women she knows, someone she gladly counts in her inner circle tribe of fabulous women – Cathy Whitlock.
    Cathy is a book author, freelance print and digital features writer, editor, international speaker, content developer, and the list goes on. Her passions for travel, film, and design are reflected in all of her work. Cathy shares, "My motto is to go in the direction of things that you are fascinated by, that interest you, that are your passion. And for me, since I was a little girl, I've always been into movies. My parents took me to Gold Finger at like six...by the time I was eight, I had a mad crush on Sean Connery. I have always been a big movie goer. I love to write, and I love design, and I've just kind of cobbled it all together and made a career."  
    Always a go-getter, Cathy moved straight to NYC immediately after college and went to work for Universal Pictures in marketing and PR. When years later, they moved everyone to the west coast, she stayed because she was dating somebody at the time. After she got married, everyone was always telling her, "I love your apartment. I want you to help with mine." And she realized she wanted to be a designer so she went back to school in NYC and got a degree at Parsons in Interior Design and became an Interior Designer.
    "Then years later, I was standing in a Park Avenue apartment in this woman's place, and she was going on and on about this movie and how she wanted the apartment to look like the movie set. And a lightbulb went on in my head and I thought 'film and design' – so related and I started writing about it and I pitched Traditional Home an article and they gave me eight pages, which kind of launched my career, and then I got a cover story, and then Harper Collins, my editor, saw it one day in a news stand and gave me a call and I got a book deal. So that's kind of how it all happened."
    Toma's intuition has proven to be a solid guide yet again in bringing to the "podcast table" another mind with a unique perspective but brilliant business insight for antique dealers. The two creative women delve into the world of antiques from a completely different jumping off point illuminating unique and innovative avenues of earning potential for dealers around the world. 
    Their discussions about antique shopping, the absolute dream that is the Paris Flea Market,  Hermes scarves, the power in choosing the lifestyle you desire, and the magic of Chintz will wrap you up in their mysterious Scorpio sorcery.
    To learn more about Cathy Whitlock, be sure to check her out at cathywhitlock.com, Instagram @catwhitlock and her books – wherever books are sold.

    • 47 min
    A History Lesson with Robert Schreuder

    A History Lesson with Robert Schreuder

    In this episode, Toma Clark Haines, CEO of The Antiques Diva & Co, sits down in her home in Venice with long-time friend Robert Schreuder. Robert is a Dutch dealer who began as a lawyer, but after 6 years working at a law firm thought, “Well, this is not all there is in life.” After studies in Leiden, Bordeaux and Bologna, alongside his legal work, Robert threw himself into building an antiques business from scratch. He has created an extraordinary collection specializing in the Grand Tour and Empire period. Toma and Robert discuss the Grand Tour and the antiques that come from this tradition.
    “When you are an antiques dealer, you sell an object, but you sell much more. You sell the story around the object. You sell emotion.” Robert explains. One of Robert’s specialties is in Grand Tour souvenirs and this niche is foundational to Robert’s business. Toma and Robert deep dive into the power of niche–how bringing your passions into your business is not limiting your success but actually fine tuning it. People recognize your brand. They remember you. When you are enthusiastic about what you are selling, that is actually what attracts your clients. 
    The two touch on important topics such as how the value changes depending on where you buy it, who you’re selling it to, what your brand is, what marketing you have around your brand, and how these things determine what you’re able to charge for the object. These are all nuances in the industry that help a fledgling dealer find their place in the chain. While many dealers Toma speaks with are running multi-generational businesses, Robert has built his business from the ground up and offers unique insight to individuals breaking into the business. 
    This episode is a history lesson, an antiques dealer how to, and a warm conversation among friends all wrapped into one action packed hour. For more information on Robert Schreuder and his antiques business, go to robertschreuder.com or follow him on Instagram @grand_tour_antiques_amsterdam
     

    • 47 min
    Business Strategies with Simon de Harlez

    Business Strategies with Simon de Harlez

    In this episode of The Business of Antiques, Toma Clark Haines, CEO of The Antiques Diva & Co and founder of The Republic of Toma, visits with Simon de Harlez of Deulin Antiques. Simon is a Belgium antiques dealer who runs his store from his family’s 18th century castle, the Château de Deulin. Even after all of Toma’s travels, Deulin remains one of her favorite chateaux to this day. 
    Simon is a dealer she has personally bought from, someone she considers a friend, and who she honestly considers a role model for antiques dealers entering this industry. 
    Simon specializes in what he loves: Scandinavian antique furniture. This is the first rule - but what you love and you can sell it because you have passion. 
    Over the last three seasons, Toma has repeatedly emphasized the need for dealers to diversify their income streams, stressing the importance of selling in multiple ways. Simon had diversified his antique shops income streams. He has created a comprehensive antiques business that Toma deems worth a case study for dealers looking for various revenue streams. Not only do they showcase and sell antiques out of their Château de Deulin and online, but they also rent it as a bed and breakfast, allowing clients and customers to come and stay overnight, touring their warehouse and shopping on the grounds as well as enjoy a comfy stay. They sell at deballages in the South of France and also host an onsite antiques fair that not only benefits their antiques business but also lifts up other dealers in the region. Simon’s father continues to work with him, restoring furniture and being an integral part of the company. Listen in to discover even more ways this business sells antiques.  
    This episode is full to the brim not only with solid business strategies to help antiques dealers learn to diversify their income streams, but also incredible sourcing tips, the advantages of buying straight from the dealers place (or Chateau in Simon’s case), madcap tales of Toma’s driving escapades, and the fabulous why and how of once you become an antiques dealer, you’re likely to stay one for the rest of your life. You can find more about Simon de Harlez, shop from him, or set up your own adventure to his chateau through his website deulinantiques.com or follow his Instagram @deulinantiques. For more information specifically about the chateau, go to: www.espacedeulin.be
     

    • 42 min

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