LabTalks: The Non-Fungible Podcast Alkimi Exchange

In this episode of LabTalks, Ben Putley is joined by Nathan Taylor-Billings, Head of Addressable Activation at Kinesso. They discuss Nathan's background in ad tech and programmatic advertising across trading desks, publishers, tech companies, and agencies.
Nathan shares insights into campaign setups, brand safety practices, addressing ad fraud, made-for-advertising sites, optimising towards goals, testing innovations like blockchain ad buying, and preparing for a cookieless future.
They explore the pros and cons of AI in advertising, innovations Kinesso is excited about, educating clients on emerging technologies like crypto wallets for identity, and the overall evolving ad tech landscape. It's an insightful conversation covering key challenges and opportunities in digital advertising today.

We had the pleasure of hosting Chris Twining, Head of Integrated Media at Stone Island for a fireside chat where he discussed with Raman insights into how brand marketers are approaching new and emerging technologies to combat the changing media landscape, whilst airing on the side of caution what these changes mean.

LabTalks Live had the pleasure of hosting the panel "Shining a Light on Ad Tech Transparency".
Our panelists included:
James Trott - Senior Director, Global Addressable Media at The Coca-Cola Company
Flaminia Sapori - Marketplace Lead, EMEA at MAGNA Global
Lanre Agbetayo - Executive Director, Audience Solution OMD EMEA
Laurie O'Riordan - Head of Programmatic at Digitas UK
Moderated by Adam Chorley, Co-Founder & COO at Alkimi
The panel dives into the challenges, opportunities, and emerging solutions surrounding transparency, shedding light on the complexities and the need for a more open and equitable ecosystem.

Ben's keynote takes us on a journey through the evolution of the ad-funded internet and the transformative role of blockchain technology in the ad tech industry. Ben explores the history of the internet, the rise of blockchain, and its impact on ad tech.
From the challenges of outdated infrastructures to the promise of transparency and efficiency with blockchain, this session delves into pivotal moments in ad tech history. Join us as we envision a more accessible and transparent internet for all.

In part 2 of the second episode of LabTech, we delve into the programmatic ecosystem, examining the technology and roles within the legacy AdTech industry and how Alkimi is revolutionizing it.
Join Chandru and Chorley as they discuss the programmatic advertising landscape and Alkimi's unique approach. They explore the ethos and purpose behind Alkimi, addressing key concerns in legacy digital advertising, particularly transparency issues.

Join us as we shed light on how Alkimi is setting a new standard in the advertising industry.

In the second episode of LabTech, we delve into the fundamentals of programmatic advertising & the legacy AdTech industry.
Join Chandru and Chorley as they break down what programmatic advertising is, starting with the role of publishers. They discussed the evolution from traditional ad placements to real-time bidding, detailing how ad units are sold through a complex ecosystem, Supply Side Platforms (SSPs), ad exchanges, and Demand Side Platforms (DSPs), highlighting their significance in the current landscape.