Where the Insurance Pros Meet Mark Miletello

Brand Journalist & Marketing Consultant, Phoebe Chongchua, shares three tips to increase insurance sales by becoming an online authority in your industry. Learn how new media marketing builds trust with consumers and helps close deals. Learn more at MarkMiletello.com.   Guest: Phoebe Chongchua Phoebe Chongchua is a multimedia Brand Journalist, Consultant & Marketing Strategist who makes brands Remarkable. Using her skills as TV News Journalist, she connects brands and consumers through powerful storytelling. Companies gain a competitive advantage when they learn to "Be the Media." Phoebe is a "Top 50 Podcaster to Follow.” Listen to "The Brand Journalism Advantage" podcast in iTunes or at ThinkLikeAJournalist.com     Note: “Where The Insurance Pros Meet” is an audio podcast and is meant for the ear. A transcript of the audio is provided for referencing a particular section or for you to follow along. Listen to the episode to get the most out of our show. We use both speech recognition software and human transcribers to create the transcripts so they may contain errors. If you’re going to quote us in print, please be sure to check the corresponding audio. TRANSCRIPT   Mark Miletello: Welcome back to the show. I'm excited; we have a special show lined up today. We have one of the world's greatest minds in marketing and media and journalism. Our guest is a brand journalist and consultant who teaches businesses how to think like a journalist and be the media. I'm going to dive into that because I want to know what does that mean to us, how to think like a journalist, and how do we be the media. It's awesome. She launched the brand Journalism Advantage Podcast in the fall of 2014, and within nine months she was named a top 50 podcaster by Cision for shows on public relations, marketing, and social media. She also made the list of 35 outstanding podcast picks by entrepreneurs on Inc.com. She's an award-winning former TV news journalist from right here in San Diego who loves the pursuit of a good story. Welcome our special guest Phoebe Chongchua to the show. Phoebe Chongchua: Hey Mark, how are you? Mark Miletello: I have to step up my game. I'm doing great, but I don't even know, how many shows do you have live out there that you produced? Phoebe Chongchua: For the brand Journalism Advantage we have about 400+ episodes to date. You know that is no easy feat, right? Mark Miletello: It's not an easy feat. For the listeners, Phoebe is the inspiration behind and really my mentor in launching one of the first and greatest, I believe, platforms for our industry. What's so unique about you, Phoebe is that you've been around our industry now for at least nine to ten years. With your background, and now you know a lot of our background, it's just going to be an unbelievable show too, so thank you for joining us. It's an honor and a privilege. Phoebe Chongchua: You know what, Mark? I think that what you are doing truly is an inspiration and should be listened to by many agents because this is what it's all about, getting your voice out there, being heard and giving valuable information to the agents so that they can thrive in the industry. There aren't a lot of people out there doing this. Mark Miletello: We're jumping right into this, and I love it, but you know our industry. I feel like our industry is way behind on a lot of the social, maybe it's a lot of industries Phoebe. You work with very, very large corporations, some of the world's largest corporations. You've worked with Mom & Pop shops, you've worked with anyone in between. Is it me or is our industry way behind online marketing, social media, things like that, or is it really everyone struggles in that area? Phoebe Chongchua: I think a lot of brands and large corporations are definitely excelling in this space, but then there are a lot of brands that just don't get it, and they're really creating these streams of broadcasts where they get on a platform, and they thin

Today's episode is on new marketing and training platforms for multiple line agents. Lance Johnson is the co-founder of IA Trainers, (Insurance Agent Trainers). Learn more at MarkMiletello.com. Note: “Where The Insurance Pros Meet” is an audio podcast and is meant for the ear. A transcript of the audio is provided for referencing a particular section or for you to follow along. Listen to the episode to get the most out of our show. We use both speech recognition software and human transcribers to create the transcripts so they may contain errors. If you’re going to quote us in print, please be sure to check the corresponding audio. TRANSCRIPT Speaker 1 Where the Insurance Pros Meet, episode one. Lance Johnson If you could help someone get what they want, you're going to get what you want. Speaker 1 Where the Insurance Pros Meet is a podcast that brings the greatest talent in the world together. Managers, coaches, and producers. The very best experts the insurance and financial services industry has to offer. Get ready to change the way you do business to have your most successful year ever. Now, here's Mark Miletello, a top one percent producer, manager, and your host of Where the Insurance Pros Meet. Mark Miletello Welcome. I'm Mark Miletello. Today we're going to discuss new marketing and training platforms for multiple line agents. We have on the show with us co-founder of IA Trainers, that stands for Insurance Agent Trainers, and my partner in the development of the new dynamic training platform MarkMiletello.com. Welcome, Lance Johnson to the show. How are you? Lance Johnson Well, I'm doing great, Mark. Thanks a lot for having me. I appreciate you having me on board today. Mark Miletello Well, I'm excited to have you on board, and some of the things that I know you're going to share with us is really revolutionizing the industry. Lance, you know I'm a golfer, right? Lance Johnson That's correct. Mark Miletello There's nothing better than to walk up to the first t-box and right off the bat crush a drive down the middle of the fairway while everyone is looking and waiting. The rest of the game may not go so well, so while everyone is listening and waiting, I'd like to start the show the same way with valuable information that will just crush it. Lance, for our insurance and financial services listeners, can you give us a quick tip right off the first box? Lance Johnson Yeah, you know my first tip to anybody in business is it's all about getting people what they want, providing things to help people get what they want. The first rule of thumb I go by is if you can help someone get what they want, you're going to get what you want if that makes sense. Mark Miletello It absolutely does, and I totally agree with that. I'm excited to dive into this today to find out more about that. But first Lance, let's go to some industry news. Right now, the insurance industry is going through some crazy times. Training in the industry right now is news that auto insurance losses are climbing at an alarming rate. Many insurance companies have been caught off guard by this trend, some in a major way like I said, and consumers, of course, want to know why? For some time, auto insurance rates were trending consistently down, believe it or not, competition among other things. Since the great recession, since '08, '09 this trend has reversed. Rates again are on the rise; the reasons are there are more and more cars on the road. Those cars are driving much more annual mileage than before. There are higher medical costs, which always seems to be a factor, but also higher repair costs have been a major trend as well. Lance, I know you. You drive all over the state, and I know your commute. You drive a lot of miles, annually right? Lance Johnson Yeah, I do. I put the miles on because I love being on the field working with clients. Mark Miletello I know, and I think most of us if we look at the mileage we drive, and maybe you and I are just

General Agent, Matt Harness, shares how he recruits agents and launches a successful insurance agency. Learn what Matt says holds agents back. View more information at MarkMiletello.com. Note: “Where The Insurance Pros Meet” is an audio podcast and is meant for the ear. A transcript of the audio is provided for referencing a particular section or for you to follow along. Listen to the episode to get the most out of our show. We use both speech recognition software and human transcribers to create the transcripts so they may contain errors. If you’re going to quote us in print, please be sure to check the corresponding audio. TRANSCRIPT Speaker 1: Where the Insurance Pros Meet, episode 10. Matt Hartness: We are our own worst enemy in what gets in the way of future production. Speaker 1: Where the Insurance Pros Meet is a podcast that brings the greatest talent in the world together. Managers, coaches, and producers. The very best experts the insurance and financial services industry has to offer. Get ready to change the way you do business to have your most successful year ever. Now, here's Mark Miletello, a top 1% producer, manager, and your host of Where the Insurance Pros Meet. Mark Miletello: Welcome back to the show. We'd like to thank the listeners for tuning in. We have an exciting show as we always do. We have guests on this show that already with under 10 episodes launched, we have industry gurus. We've had outside talent, and marketing, and speaking, and coaching. We've had new agents. We've had leaders in the industry. I'm just crazy excited here to have a person that I have watched grow in this business from a producer to an assistant, associate general agent, and now has become the leading general agent in one of the top insurance companies in America. One of the oldest, and largest, and most dynamic companies in America. Welcome. Today, we're going to discuss with him recruiting and launching a successful agency. Welcome to the show, Matt Hartness. Matt Hartness: Thanks, Mark. I appreciate you having me today. I look forward to the conversation. Mark Miletello: Man, we got so much to learn from you. I just can't wait to extract it. Matt, I guess in the past, maybe I've mentored you a little bit. Would you admit to that, or no? Matt Hartness: Absolutely, man. I was early in my career, I was calling you or seeing you at various events out and about, picking your brain and asking questions. All along, I would have counted you as one of my mentors through my career, and still, I'd count you as a mentor. Mark Miletello: Well, thank you for that. I don't say that brag or to steal any of your thunder. What I say that too is a great mentor of mine, Garry Kinder, said "Hey, in the first three months, a new person does what you tell them to do. They don't know how to speak, so they speak like you speak. They walk like you walk. Then after that, you start to let them fly a little bit. Then before long, two to three years later typically, they become mentors of yours." That's what I'd like to say about you, Matt, is that you have now arrived at a place where I feel like we mentor each other. You are a mentor of mine, so congratulations on the hard work I know every step of the way, the hard work you've put to become based on the standards that they calculate. Now, I know there are rules here and there. You've become the leading general agent with one of the greatest companies in America, so congratulations on that. Thank you for mentoring me back now, which you have all along. Matt Hartness: Absolutely. Absolutely. Well, it's been an excellent ride. As we're talking mentors, I could not have done it with many of people and even current teammates that I have now to make it happen. It's been a collaborative of a lot of people to help with the success that I am currently having today. Thank you very much for that. Mark Miletello: Well, I know you're right in the middle of it, and you're a busy person, so thank you for

Guest Morris Sims shares why you have to know your "why". Recognizing how purpose drives us can help you finally get to the bottom of your "why" and cause you to excel in business. Thinking on purpose is a must for success. Learn more at MarkMiletello.com. Note: “Where The Insurance Pros Meet” is an audio podcast and is meant for the ear. A transcript of the audio is provided for referencing a particular section or for you to follow along. Listen to the episode to get the most out of our show. We use both speech recognition software and human transcribers to create the transcripts so they may contain errors. If you’re going to quote us in print, please be sure to check the corresponding audio. TRANSCRIPT Speaker 1: Where the Insurance Pros Meet, Episode 9. Morris Sims: Figure out what you're real why is. You're going to find out that it is absolutely wrapped in passion, that why drives me to get myself up and out of bed at five o'clock in the morning. Speaker 1: Where the Insurance Pros Meet is a podcast that brings the greatest talent in the world together, managers, coaches and producers, the very best experts that insurance and financial services industry has to offer. Get ready to change the way you do business to have your most successful year ever. Now, here's Mark Miletello, a top 1% producer, manager and your host of Where the Insurance Pros Meet. Mark Miletello: Welcome to Where the Insurance Pros Meet. I'm your host Mark Miletello. Today, we're going to discuss thinking on purpose, recognizing how purpose drives us. Now, our guest has been on Where the Insurance Pros Meet before discussing his book Practical Influence and how influence affects us. But today, we're excited to having back and share and influence us again regarding another important topic in a salesperson's mindset purpose. Again, he's trained over 80,000 agents, managers. I can't even wrap my brain around the work that he's done in this field. One of our industry's thought leaders and coach, Morris Sims, welcome back to the show. Morris Sims: Mark, it's great to be here. Thanks for having me again. Mark Miletello: Wow. I'm excited to have you again and thanks for coming back. Such a great topic we had last time, so I'm tremendously excited to jump right in this. But before I do, Morris, do you golf at all or no? Do you try? Morris Sims: I tried. At one point in my life, I tried and figured out that every time I hit that little white ball, it would go about 75 yards straight down the fairway and then turn 90 degrees to the right and I had never been able to get past that. My golfing now is at the range with my son having a nice adult beverage while he hits the golf balls. Mark Miletello: Well, that way you can enjoy it, right? You and I the last conversation we had was about my late father. And I remember every time I went with him in course, he was my mentor in the business. He was one of the greats in the industry. He was one of the ... Well I’ll tell you he was the number one agent under Combined Insurance with W. Clement Stone. I want to have maybe an entire other show about him one day, but I remember being on the course with him and every time I would swing, he would have like five tips so by the time the end of my game, I would have a terrible swing that we tried ... We didn't practice at all. We just went out on the field and by the end of the game, I was swinging this awkward swing and was mentally ... I couldn't even handle pulling that club back and striking the ball because he had so many tips. Finally, after a while, I'd say, "Look, just quit coaching me," and I think about that and how it relates to insurance and especially new reps that go out there without practicing, without refining their skill and I think they're going to have a par round in the world of sales and that's just not the case, is it, Morris? Morris Sims: No, it's not. It takes a lot of focus and a lot of hard work to get there. The key in my mind is that, well

Garry Kinder is back on the show to talk about the common denominator of success. He shares his key industry insights and talks about why you must set and measure goals. Learn more at MarkMiletello.com. Note: “Where The Insurance Pros Meet” is an audio podcast and is meant for the ear. A transcript of the audio is provided for referencing a particular section or for you to follow along. Listen to the episode to get the most out of our show. We use both speech recognition software and human transcribers to create the transcripts so they may contain errors. If you’re going to quote us in print, please be sure to check the corresponding audio. TRANSCRIPT Speaker 1: Where The Insurance Pros Meet, episode eight. Mark Miletello: Goals are set to be met. Speaker 1: Where The Insurance Pros Meet is a podcast that brings the greatest talent in the world together: managers, coaches, and producers. The very best experts the insurance and financial services industry has to offer. Get ready to change the way you do business to have your most successful year ever. Now here's Mark Miletello, a top 1% producer, manager, and your host of Where The Insurance Pros Meet. Mark Miletello: Welcome to the show. We're glad you joined us. I'm your host, Mark Miletello. Today we have a repeat guest on the show, one of the industry's greatest mentors, coaches, producers. I guess you've been in this industry for six decades now, five to six decades, but a true icon. Mark Miletello: How long has it been? Garry Kinder: Well, I came into this business in 1953 when I was a junior in college. I was at a university where you could get a degree in insurance, and I did that. My bother encouraged me to start selling life insurance when I a junior in college, so that's '53 to 2017. Mark Miletello: Well, that qualifies for six decades, 64 years. Congratulations and welcome back to the show, my mentor and one of my just ... personal friends Garry Kinder, welcome. Garry Kinder: Glad to be back. Mark Miletello: Well Garry, thanks for taking the time to join us. Last show, it was just one of the most exciting times for me to have someone that means so much to me... share. And really what I wanted to do on the last show was dive in and get to know you, and get to know you as a person. It was more about, I think, learning and walking through your life. But one thing that we did touch on a whole lot that I'm glad that you decided to come back, and I hoped that you would, is I really wanted to get in and talk about the things that you do so well, which is mentoring, coaching and teaching. And let's talk about the success and how to be successful of agents. Is that okay with you? Garry Kinder: Sure, sure. Mark Miletello: Garry Garry Kinder: You can ask the questions. Mark Miletello: Go ahead. Garry Kinder: No, you can ask the questions. Mark Miletello: Well, I think one of the first messages that I've read coming into this industry, and I believe maybe even you shared it with me. There's an old speech by Albert E. N. Gray, it's called, The Common Denominator or Success. I think anyone in this business should have, or maybe even knows about that, and really you can probably research it, find it. I think everyone should read it when they enter this business. But the crux of that speech he gave back, I guess ... I think it was, what, 50, 60, 70 years ago? It was a long time. Garry Kinder: Sure. Mark Miletello: The idea was that successful people form the habits of doing things that failures won't do, right? Garry Kinder: That's right. Successful people form the habits ... I'm giving you the exact words that he used. Successful people form the habits of doing the things that failing people don't like to do. This could've been given to students in college. It could've been given to athletes. For an example, students in college, what is a failing student in college, what is it they don't like to do? Mark Miletello: Study, go to class. Garry Kinder: They don't like to stu

How to give yourself a competitive edge, build your brand and bring in business through speaking. Deirdre Van Nest shares top speaking tips to win customers. Learn more at MarkMiletello.com. Note: “Where The Insurance Pros Meet” is an audio podcast and is meant for the ear. A transcript of the audio is provided for referencing a particular section or for you to follow along. Listen to the episode to get the most out of our show. We use both speech recognition software and human transcribers to create the transcripts so they may contain errors. If you’re going to quote us in print, please be sure to check the corresponding audio. TRANSCRIPT Speaker 1: Where the Insurance Pros Meet, episode seven. Deirdre Van Nest: Every time you speak you have the opportunity to attract people to you, to build up your brand, to bring in business, or the opposite. Speaker 1: Where the Insurance Pros Meet is a podcast that brings the greatest talent in the world together. Managers, coaches, and producers the very best experts the insurance and financial services industry has to offer. Get ready to change the way you do business to have your most successful year ever. Now here's Mark Miletello, a top one percent producer, manager, and your host of Where the Insurance Pros Meet. Mark Miletello: Welcome back to the show. Today is an exciting day, I promised myself and the listeners that when I started this show, in my opinion the best, the greatest platform for really investment reps or insurance agents of Where the Insurance Pros Meet anyone that's in the financial services industry that I would search out and even have brand new agents, veteran agents, top speakers, top thinkers and minds in the industry, so today we have a very, very special guest. We have someone and let me give you a little background before I give you all the goods. As you may or may not know I'm speaking in Lamp in 2018 for Gamma as a multiple line speaker and I fly in to Chicago and right before I'm going into my rehearsal where they do provide a professional speech coach I'm fortunate enough to sit next to the next speaker that arrived a little bit early and just so happens she is a professional speech coach. To me that was very lucky to build a quick friendship the few minutes we had together I knew this individual was special, I knew that she was on it and I invited her to critique and to come in and watch me, which they didn't really allow but I forced it. I want to welcome a very special guest to the show that in a few short minutes I just really felt could really help our industry in a way, welcome Deirdre Van Nest to the show. Deirdre Van Nest: Aw thank you, Mark. Mark Miletello: Deirdre you're the creator of Crazy Good Talks the Blueprint, a system that teaches financial and insurance professionals how to become crazy good speakers so that they can bring in business and build their brands using speaking. I mean I didn't really know what all that meant until I met you and within a few short minutes, you're molding me into something that's doing a lot better job at what I'm attempting to do. Welcome to the show, I'm excited to have you and what you do for our listeners here. Deirdre Van Nest: I'm excited to be here and it's been a pleasure to help you. You are a quick student. Mark Miletello: What does that mean? Are there some that are not? Deirdre Van Nest: Some are not, yeah. Yes, you are. Mark Miletello: Well thank you and like I said I just realized you're very special. Can you tell me a little bit about ... tell the listener a little bit about your background and maybe they'll get a sense for maybe what I've found in you? Deirdre Van Nest: Yeah you know what I first loved to do is talk for a moment about why I care about helping the industry, particularly when it comes to speaking. I firmly believe that every person, and then this is regardless of what you do for a living, but every person unless we develop a skill set of becoming a compelling speaker,