629: What’s My ROI on Meta Ads?

Ever wonder if your Meta ads are worth it? Any idea which metrics to track and how they add up? Or are you breaking a sweat thinking about this?

Demystify how Meta ads work with Coaches Peter, Tara and Trish in Episode 629, What’s My ROI on Meta Ads? Learn the basics to broaden your comfort zone and amp up your marketing savvy. 

Some must-know info:

• Build your foundation: layer your warm-up, conversion and retargeting campaigns

• Know your numbers: cost per result, cost per mil, click-through rate, conversion rate

• Target 10%: aim to hit this conversion benchmark to keep sales humming 

• Go after ghosters: they’re likely your later purchasers and quiet ambassadors

• Spend strategically: watch month-over-month, quarterly and year-over-year trends

Remember, Meta is your least expensive, hardest working, 24/7 salesperson. So get better acquainted in Episode 629. 

Catch you there,

Lise

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