30分
11: From Tactical to Strategic B2B Marketing (Ciena) The B2B Engagement
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- ビジネス
In this episode, Gavin dives into the dynamic world of B2B marketing transformation with Rebecca Smith, CMO at Ciena. Rebecca shares her journey from consumer goods to high-tech B2B marketing, revealing invaluable insights along the way. Explore how marketing is evolving from a tactical function to a strategic sales partner, and learn practical strategies for nurturing customer relationships, crafting compelling narratives, and fostering collaboration between marketing and sales teams.
In this episode, Gavin dives into the dynamic world of B2B marketing transformation with Rebecca Smith, CMO at Ciena. Rebecca shares her journey from consumer goods to high-tech B2B marketing, revealing invaluable insights along the way. Explore how marketing is evolving from a tactical function to a strategic sales partner, and learn practical strategies for nurturing customer relationships, crafting compelling narratives, and fostering collaboration between marketing and sales teams.
30分