The B2B Engagement Kaon Interactive

In this episode, Gavin dives into the dynamic world of B2B marketing transformation with Rebecca Smith, CMO at Ciena. Rebecca shares her journey from consumer goods to high-tech B2B marketing, revealing invaluable insights along the way. Explore how marketing is evolving from a tactical function to a strategic sales partner, and learn practical strategies for nurturing customer relationships, crafting compelling narratives, and fostering collaboration between marketing and sales teams.

In this compelling episode of The B2B Engagement, Gavin sits down with Vincent Korstanje, CEO of Kigen, to unravel the complex world of executive go-to-market strategies in the rapidly evolving technology and business landscape. Vincent shares his journey from a technical expert to a leader with a passion for the human dimension of business, highlighting the pivotal moments that shaped Kigen's innovative approach to IoT security. Discover how Kigen's unique eSIM technology is revolutionizing device security and enabling seamless connectivity across industries. Delve into the importance of customer-centric problem-solving, the cultivation of a high-trust, mistake-friendly company culture, and the future of AI's role in decision-making. This episode is a masterclass on balancing technological possibilities with practical utility, fostering partnerships for success, and the art of storytelling in a multichannel world. Join us for an enlightening conversation that bridges the gap between what's possible and what's useful, ensuring that every step forward is a step toward customer success.

This week, Gavin is joined by Cordula Knüppel, Senior Director of Marketing and Communications Western Europe at Ericsson. Cordula shares insights on building trust in the buyer's journey through effective value storytelling. They discuss her career progression to orchestrating personalized B2B experiences, navigating the role of AI, emotional connections, and targeted campaigns.

In this episode of The B2B Engagement, Gavin engages in an insightful dialogue with Andy DeLaO, Chief Strategy and Marketing Officer at GE HealthCare. They delve into DeLaO’s multi-year change management plan, exploring the significance of patient-centric (and customer-centric) approaches, evolving B2B engagements, and the need to align and inspire teams. Discover how GE HealthCare transformed a complex healthcare landscape into simple, effective marketing strategies, that add trust and maintain an authentic human touch throughout a customer's problem-solving journey.

In this episode, Senior Vice President Aaron Graham from SES discusses the intricacies of brand building, B2B complexities, and the evolving landscape of sales and marketing strategies. Discover insights on aligning sales with marketing, redefining brand promises, innovative solutions in delivering stable infrastructure, and the ongoing journey of organizational transformation.

In this episode of the B2B Engagement Podcast, Gavin delves into the world of consultative selling with Joel Cowen, VP of Commercial Immuno at DiaSorin, a global diagnostics company. Joel shares insights into how the landscape of B2B engagement is evolving and the transformations DiaSorin has undergone in aligning marketing and sales teams, understanding customer needs, and creating a consultative approach.