30分
6: Leveraging Marketing to Build Trust (DiaSorin) The B2B Engagement
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- ビジネス
In this episode of the B2B Engagement Podcast, Gavin delves into the world of consultative selling with Joel Cowen, VP of Commercial Immuno at DiaSorin, a global diagnostics company. Joel shares insights into how the landscape of B2B engagement is evolving and the transformations DiaSorin has undergone in aligning marketing and sales teams, understanding customer needs, and creating a consultative approach.
In this episode of the B2B Engagement Podcast, Gavin delves into the world of consultative selling with Joel Cowen, VP of Commercial Immuno at DiaSorin, a global diagnostics company. Joel shares insights into how the landscape of B2B engagement is evolving and the transformations DiaSorin has undergone in aligning marketing and sales teams, understanding customer needs, and creating a consultative approach.
30分