9: Orchestrating Marketing's Various Channels (Ericsson‪)‬ The B2B Engagement

This week, Gavin is joined by Cordula Knüppel, Senior Director of Marketing and Communications Western Europe at Ericsson. Cordula shares insights on building trust in the buyer's journey through effective value storytelling. They discuss her career progression to orchestrating personalized B2B experiences, navigating the role of AI, emotional connections, and targeted campaigns.