Add To Cart Nathan Bush

In this episode of Add To Cart, Danny Chiha and Natalie McDermott join us from Kelly + Partners Accountants, an ASX listed company with branches in Australia and expanding globally.  Danny and Nat are both partners at the Northern Beaches branch in Sydney, working with around 50 ecommerce brands with turnover running from $50,000 to $50m.  In this chat, Danny and Nat share what an ecommerce business baseline gross profit margin should be, the non financial KPI’s you need to be paying attention to and how much you should be spending on marketing. 
Links from the episode:
Kelly+Partners
Deliver In Person (sponsored)
Shopify Plus (sponsored)
Questions answered:
With the ecommerce businesses that you work with, what do the successful ones have in common? What financial metrics are most crucial to track for ecom businesses? What mistakes do you see ecommerce businesses make most often? 
This episode was brought to you by…  
Deliver In Person
Shopify Plus
About your co-hosts: 
Danny Chiha from Kelly+Partners
Danny has over 10 years business advisory and commercial accounting experience. He commenced his career with four years at Crowe Horwath, started his own successful business, then joined Coca-Cola Amatil as the Financial Accounting Manager where he led a successful team of 17 professionals.  Danny is the founding partner of Kelly+Partners Northern Beaches and also leads Kelly+Partners Startup. He has a real passion for, and specialises in, assisting businesses develop and execute strategies that create business viability.
You can contact Danny at LinkedIn
Natalie McDermott from Kelly+Partners
As a Chartered Accountant with over a decade of experience in the accounting industry, Natalie is  proudly serving as a Partner at Kelly Partners' Northern Beaches office. Her area of specialisation lies in E-commerce accounting and advisory, where she provides valuable insights and strategies to help businesses optimise their financial performance.
You can contact Natalie at LinkedIn

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In this episode of Add To Cart, we checkout Chris Clark, Marketing and Ecommerce Director at Milton and King.  Chris built and ran his own successful design agency, but after it took multiple hits,  first through COVID and then the Brisbane floods, he decided to take up an offer from an old friend and joined the luxury wallpaper company.  Launched in Brisbane in 2012, Milton and King has expanded into the UK and the US, recently opening its headquarters in Dallas. 
Links from the episode:
Castlery
P&Co
Driza-Bone 
Northbeam
Metorik
Chris Clark from Milton & King: Reinventing Wallpaper For The Digital Age | #411
Questions answered in the podcast:

What is the weirdest thing you’ve ever bought online? Which retailer has most inspired you recently? Name a piece of tech that you or your ecommerce business couldn’t live without? Can you recommend a book or podcast that our listeners should immediately get into? What is your biggest challenge today?  
About your co-host: Chris Clark from Milton and King
With over 25 years of experience in graphic and digital design, Chris currently serves as the Marketing & Ecommerce Director at Milton & King, a global leader in wallpaper production spanning Australia, the United States and Europe.
You can contact Chris at LinkedIn
About your host: Nathan Bush from Add To Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you: 

Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!

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In this episode of Add To Cart, we are joined by Tom Walenkamp, Co founder and CEO of Good Pair Days, a company that have built a custom, personalisation engine to deliver expert wine curation specific to each customer’s taste - in their words, it’s like you’ve got a best mate who’s an award winning sommelier.  A decade after launch, they now have over 65,000 subscribers and were dubbed the ‘Netflix of wine’ by Vogue.  In this chat, Tom shares how they have taken their personalisation recommendation engine to the next level, why their focus prioritises customer satisfaction and value creation and we hear all about their exciting plans to launch a physical space for wine - not a bar and not a bottle shop, but something quite unique. Tom also gives us an inside tip for ordering wine in a restaurant…cheers to that.
Links from the episode:
Good Pair Days
Deliver in Person (sponsored)
Shopify Plus (sponsored)
Questions answered:
How have your recommendations got smarter over time? How do you reduce churn?How have you seen machine learning and AI change cover the last ten years?
This episode was brought to you by…  
Shopify Plus
Deliver In Person
About your host: Nathan Bush from Add to Cart 
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Tom Walenkamp from Good Pair Days
Tom is the Co-founder and CEO of Good Pair Days, a monthly wine service that offers personalised wine recommendations and a whole lot more. With a background in finance from Macquarie Group and an MBA from INSEAD, Tom has leveraged his expertise to innovate the wine retail industry.
You can contact Tom at LinkedIn
Please contact us if you: 

Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!


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In this episode of Add To Cart, we checkout Tom Harris, Chief Revenue Officer at Emarsys.  Tom supports leading global brands to realise their greatest personalisation and omni-channel aspirations and he loves it so much, he’s been doing it at Emarsys for ten years!   He’s based in London and we are very lucky to have caught him on a trip over here in Australia. 
Links from the episode:
Unleashing the Power of Personalisation and AI with Justin Bausch from Ryderwear & Thomas Harris from Emarsys  | #409
Questions answered in the podcast: 

What is the weirdest thing you’ve ever bought online? Which retailer has most inspired you recently?Name a piece of tech that you or your ecommerce business couldn’t live without?Can you recommend a book or podcast that our listeners should immediately get into? What is your biggest challenge today?  
This episode was brought to you by…  
Emarsys
About your co host: Thomas Harris from Emarsys  
For over a decade, Thomas Harris has scaled high-performing teams from regional to a global level. He has a proven track record of driving triple-digit growth and supported leading global brands to realise their greatest personalisation and omni-channel aspirations. In his current role as CRO of Emarsys, Tom is responsible for over 220 Emartians (an internal term referring to Emarsys employees) globally, which make up the commercially driven GTM teams.
You can contact Tom on LinkedIn  
About your host: Nathan Bush from Add To Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you: 

Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Martin Filz. CEO of Pureprofile and Anastasia Lloyd-Wallis Chief Operating Officer & Head of Insights at Retail Doctor Group. Experts in research and retail, Martin and Anastasia collected data from 1000 people across all demographics to generate ‘How To Grow Consumer Loyalty’ and they join us to share the findings. In this chat, Martin and Anastasia share what customers want from a loyalty programme, they discuss the attention economy and the Gen Z customer and critical issues of safety and privacy. Plus, we also get insights into the surprising thing that happens to loyalty as consumers get older.  
Links from the episode:
Pureprofile
Retail Doctor Group
Deliver In Person (sponsored)
Shopify Plus (sponsored)
Questions answered:
What are the most popular loyalty program types?What are the key incentives that drive customer loyalty? What are the key elements that make the execution of a loyalty program successful? 
This episode was brought to you by…  
Deliver In Person
Shopify Plus
About your co-hosts
Martin Filz from Pureprofile
Martin Filz is one of the most highly respected and influential leaders in global research. With more than two decades of experience as a leader across the technology, media and research sectors, Martin’s vision is to help generate and deliver more value from the world’s information. At Pureprofile, Martin leads a global team across North America, Europe and APAC to deliver rich insights into real human behaviour and to provide the “Why” behind the “What” through cutting-edge ResTech and SaaS solutions.
You can contact Martin at LinkedIn
Anastasia Lloyd-Wallis from Retail Doctor Group
Anastasia leads the Consumer Insights division of Retail Doctor Group. With a professional background as a scientific analyst and a Masters in Mathematics, Anastasia has developed a unique and proprietary approach to help retailers and FMCG brands understand their consumers and market opportunities. Anastasia combines quantitative and qualitative market research, a proprietary methodology around neurosciences, mystery shopping and retail expertise to accurately model consumer personalities, motivations and behaviours. These insights enable RDG to provide retailers and consumer brands with an accurate overview of their customer base, which in turn informs strategy and provides a framework for deployment both in Australia and internationally.
You can contact Anastasia at LinkedIn

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In this episode of Add To Cart, we checkout William On and Rob Hango-Zada, Co founders and Co CEO’s of Shippit, a multi carrier shipping software specifically for Ecommerce.  After seeing eye to eye at uni (quite literally) and watching their Attlassian mates do well, the friends decided to get in on the action and launch their own logistics solution. Now, millions of packages are sent with the help of Shippit every month, and the company has expanded beyond Australia and New Zealand to Singapore and Malaysia with revenue of more than $66 million.
Links from the episode:
Shippit
William On and Rob Hango-Zada from Shippit: Building a Last-Mile Delivery Powerhouse | #406
Questions answered in the podcast:

What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… 
About your co-hosts: 
William On from Shippit
Will On is the Co-Founder and CEO of Shippit, APAC’s fast-growing shipping technology company founded in Australia. Hailing from management consultancies Deloitte and PWC, Will spearheaded the platform’s 300% year-on-year growth across Australia and New Zealand and now oversees Shippit’s expansion into SouthEast Asia. Shippit currently handles over 100 million shipments annually, looking after some of the world’s largest retailers such as Sephora, Nike, Cotton On and Harvey Norman. In his spare time Will plays competitive basketball, enjoys a run and a glass of red!
You can contact Will at LinkedIn
Rob Hango-Zada from Shippit
Rob Hango-Zada is the Co-Founder & Joint CEO of APAC’s fast-growing shipping platform, Shippit. He brings a common-sense & customer-centric approach to Australian retailing. Having spent a decade working for the world’s leading FMCG businesses (Procter & Gamble, Unilever) across Asia, Rob has vast experience in converting customer insight and analytics into growth driving strategies for retailers such as Woolworths, Coles, Tesco & Priceline and numerous global brands. Rob’s frustration as an online shopper drove him to co-found Shippit with William On to enhance the post-purchase experience from cart to doorstep and back again. Shippit now powers delivery for leading Australian retailers such as Target, Cotton On, Big W, Nike and more. Outside of work, Rob is a big fan of bold red wine, fancy socks and good design.
You can contact Rob at LinkedIn

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