Beyond the Image Podcast James Patrick: Photographer, Marketer, Storyteller

Producing a Fashion Photoshoot 
Hosted by: James Patrick



We have a pretty large fashion campaign we’re doing in the studio tomorrow. This got me thinking about discussing all of the essential steps required in the pre-production of having a successful fashion campaign. Let’s get into it. 



“Once we set the theme, that will help us dictate all the other decisions we have to make.”




IN THIS EPISODE
 
What pre-production looks like in order to ensure the campaign goes successfully 
The importance of developing the theme or overall art direction of the campaign. 
Is the location important?
How James selects his models. 
The different teams that need to be hired. 
What storyboarding looks like and why James does it. 
One of the earliest mistakes James made in his career. 
The balance of creating commonality along with variety. 




Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Creating Community Over Competition with Corey Speigel 
Hosted by: James Patrick



Today, we’re talking about the power of human connection. It is so easy to get lost in this endless sea of competition and comparison. It’s so simple to put yourself on an island and to contrast yourself against the rest of your industry and community. In this episode, we’re talking about working through that and forming connections. 
 
My guest today is Corey Speigel, she’s the founder of The Lighthouse. 



“ people are very accepting when you peel back that layer and get real.” 




IN THIS EPISODE
 
Corey’s inspiration behind her business and what she does. 
What human connection is and why it’s important. 
Why there may be resistance to human connection in today’s world. 
How to get people to engage and connect and why being silent isn’t an option. 
The cons of social media. 





Connect with Corey
Website: www.findyourlighthouse.com
Instagram: @findyour_lighthouse
 
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Photographers Who Suck
Hosted by: James Patrick



Some photographers just suck, so in this episode, let’s give them a name. 



“The common denominator is them.” 




IN THIS EPISODE
 
A list of photographers who really suck and why. 
What these photographers are doing in their free time. 
Advice for the photographers who made this list. 





Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Self-Care for the Modern Entrepreneur with Daniel James
Hosted by: James Patrick



I still need to be reminded about the importance of prioritizing ourselves so that we can show up better in other places. We’re going to chatting about self-care today and where self-care could potentially be going. 
 
My guest today is the founder and CEO of Vortex, Daniel James. 
 
“When you feel good, you do better.” 




IN THIS EPISODE
 
Daniel’s company and why he felt it was needed in the marketplace. 
Spa culture.
Are men more resistant to self-care?
The side effects of not taking care of yourself. 
What makes Vortex different. 
Helping people reframe what self-care means to them. 
The most common objections people have to self-care. 
Where Daniel sees this industry going. 





Connect with Daniel
Website: www.vortexwellness.ca
Instagram: @vortexwellness.ca
Personal Instagram: @danielcjames
After free trial: 15% off for life with the code VORTEX: www.nucalm.com



Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Should Photographers Give RAW Files to Clients?
Hosted by: James Patrick



Today, we’re addressing the question, “Should you as a photographer be giving away your RAW files?” Lets dive into it!



“Asking for the RAW file ensures you’re getting the highest quality and highest file size.” 




IN THIS EPISODE
 
Multiple reasons why clients may ask for the RAW files.  
Why certain clients may need unedited photos. 
Understanding photo rights and usage. 
The divisive stances between photographers on this topic. 
The importance of knowing the clients wants and needs. 
Is there a right or wrong answer to this question?




Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto



Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

When to Hire a VA with Kaelyn Marie Fuglaar 
Hosted by: James Patrick



Today, we’re talking all about outsourcing: when to outsource, what tasks you should outsource, and how to get the most ROI when you choose to outsource. I’ve been outsourcing work for 18 years of the 20 years I’ve been in business and I can you that I wish I would’ve outsourced 2 years sooner. 
 
My guest today is Kaelyn, the owner of Kaelyn Marie Virtual Assistant, who has also been the podcast editor of our show for years. 




“Having someone who believes in what you’re doing is going to also show in their work and their work ethic in what they do for you.”





IN THIS EPISODE
 
Kaelyn’s journey to become a virtual assistant. 
How to determine what areas of your business you should outsource. 
Gaining trust with the people you outsource to. 
The importance of feedback and communication in your work relationships.
Ways to find the right person for your business and the questions you should be asking. 
Calculating your hourly rate. 
Why you don’t need your team members to be in-person anymore. 





Connect with Kaelyn
Instagram: @kaelynmarievirtualassistant
Website: www.kaelynmarieva.com



Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto



Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com