Boutique Fitness Marketing Podcast

Connie Holen
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Boutique Fitness Marketing Podcast

Tired of aggressive, loud, and pushy marketing advice? Looking for a holistic marketing approach that’s sustainable and natural for your fitness business? Then you’re in the right place because it’s time to redefine what marketing means for boutique fitness studios. Marketing touches every aspect of your business: it’s tied to your pricing structure, sales process, brand photography, website, lead generation efforts, and more. It’s how you attract, convert and retain clients continuously. But if you’re a fitness expert and not a marketing professional, how do you make sure your marketing works how you need it to? On The Boutique Fitness Marketing Show, your host Connie Holen is diving into all things marketing for boutique fitness studios. From how to create the right intro offer to exploring the world of paid ads, Connie breaks down what you need to know to market a boutique fitness studio in a way that gets you results and makes your brand stand out.

  1. 16時間前

    Marketing Fitness Retreats with Jennifer Pahl

    Retreats are more than just a fun getaway—they’re an opportunity to deepen your community connections, create unforgettable experiences, and give your revenue a significant boost. But making them profitable and filling those spots? That’s where things get tricky. To help us unpack it all, I’m thrilled to welcome back a very special guest: Jennifer Pahl! Jen is a Certified mindbody Business Consultant, yoga studio owner, and retreat expert with over a decade of experience in boutique fitness. Since opening Twist Yoga in 2013, Jen has hosted retreats in stunning destinations and knows firsthand what works (and what doesn’t) when it comes to running and marketing these transformative experiences. In this episode, we cover: Jen’s journey with retreats, including where she’s taken her groups and her approach to planning. The truth about retreat profitability—can they really be a significant revenue driver? Proven marketing strategies for retreats, including how to craft messaging that resonates with your audience. Insights into what retreat-goers are looking for these days, like self-care, connection, and adventure. Practical tips for studio owners dreaming of running retreats or wanting to maximize the ones they already offer. Whether you’re new to the idea of retreats or you’ve already hosted a few, this conversation is packed with actionable advice and insider knowledge to help you make your next retreat a success. Connect with Jen: https://www.jcpahlconsulting.com Retreats hosted by Twist Yoga: https://www.twist-yoga.com/retreats

    55分

  2. 12月11日

    Fitness Brand Design with Olivia August

    Are you wondering how to create a fitness brand design that visually brings out your business's best, most authentic side? Meet Olivia August, brand designer for team Pixality and designer at Bold August Design Studio.  A little bit about Olivia: Olivia has been my branding go-to for over five years now. She designed the branding for my business, Pixality Design, and many of Pixality’s clients. Not only do I admire the creativity and quality of Olivia’s designs, but one of the things I appreciate most about working with her is her approach to branding beyond just a logo. She helps business owners create and implement true visual brand systems that are practical for ongoing marketing needs.  Here’s a quick rundown of what we covered: What is branding and brand identity?   What makes a good logo for a fitness studio? And what should you avoid?  Besides a logo, what other elements does Olivia think are essential to having a practical brand set that helps a studio look cohesive across various platforms? Once a studio owner invests in branding, it has logo variations, colors, fonts, and maybe some patterns, icons, or textures. What’s next?  How often should someone reassess their visual brand, and how do you know what it needs to stay current? Links: Add on Branding to any Pixality Web Design Project. Learn more: https://pixalitydesign.com/web-design Olivia's website: https://boldaugust.com/ Bold August Design on Instagram: https://www.instagram.com/bold.august.design

    43分

  3. 12月4日

    Money Matters: Growth vs Scale with Nina Israel

    What’s one topic every business owner knows they should focus on but often finds overwhelming? The concept of financial wellness for fitness studios.  For this episode, we have the perfect guest to guide us through it: Nina Israel, founder of Taryn Financial.   A little bit about Nina: With over 25 years of experience, Nina takes a holistic approach to financial well-being for boutique fitness studio owners. She’s seen everything from bags full of crumpled receipts to clients who feel completely lost on where their money’s going – and she’s here to tell us it’s never as bad as you think. Nina’s superpower isn’t just helping her clients organize and manage their cash flow – it’s giving them the confidence and clarity to understand what their numbers mean. She’s saved her clients thousands of dollars and countless hours of stress, making finances feel approachable and empowering. Nina has helped me feel smart about the finances of my own business, and I can confidently say she’s the real deal. So, if you’re ready to turn your financial fears into financial resiliency, stay tuned! You’ll leave today’s episode with actionable tips and a new perspective on your business’s financial health.   Here’s a quick rundown of what we covered: What Nina does at Taryn Financial and how she came to focus on the boutique fitness industry.     What advice does Taryn have for listeners who feel they don’t have a good handle on their business's financial health?  How do they start to get control of things? How can they begin to feel confident with their studio finances? In terms of marketing budgets, what range is considered “healthy?” Percentage of gross revenue? What do these marketing expenses typically include?  Where are studios spending money when it comes to marketing? A primary goal for many clients who are in a period of focusing on marketing is growth. How does Nina approach growth goals from a financial perspective? What software features does Nina find as critical (or at least really helpful) for supporting financial wellness? Connect with Nina: https://tarynfinancial.com/home

    44分

  4. 11月27日

    Retention Sales + AI with Chris Appiah & Stephanie Breaux Bradley

    Sales and marketing go hand in hand, and last season, on episode seven (Sales Process Industry Secrets), we talked to Chris Appiah and Stephanie Breaux Bradley from The Sales Arms. It was a great episode, all about sales and new clients. During that episode, we were a little short on time and didn’t get to talk much about retention marketing tools but then AI hit us all hard this year, sneaking into every tool we use, so I wanted to have them back on for another conversation.    A little bit about Chris: Chris has worked with companies like 24hr Fitness, Peloton, and Xponential Fitness. Now, he’s the Founder and CEO of The Sales Arms (TSA), an outsourced sales and marketing team for fitness studios.   A little bit about Stephanie: Steph is a former barre studio owner, independent fitness business consultant, and TSA Vice President of Business Development.   Here’s a quick rundown of what we covered: Chris and Stephanie’s 3 T's of good sales and what’s new in tech tools to help your sales process.  What are the most important things to consider when evaluating a new tech tool supporting your sales system? How are Chris and Stephanie balancing AI/automated outreach and real people outreach?  Lead generation and intro offer sales are much sexier and get most of the attention when people think of a sales strategy (or marketing, for that matter), but bringing a sales plan into your retention goals is probably equally or more important. What do studio owners need to know about sales when retaining clients? What are their tips for studios to maximize Black Friday/Small Business Saturday and the January gym rush? What systems can they start implementing now? What offers work well?   Resources & Links Mentioned: Sales Process Industry Secrets (Season 1, Episode 7) The Sales Arms Website

    52分

  5. 11月20日

    Pro Tips for Studio Photo Shoots with Monika Normand

    Photos are crucial for how you present your studio online. On your website, in your Google business profile, on social media…they give prospects researching fitness options that all-important first impression. With every web design project I do, photo selection is one of the hottest topics, and websites always turn out better when there’s a great studio photo shoot.  For today’s episode, I’m excited to welcome Monika Normand to the show.  A little bit about Monika: Monika Normand is a Dallas-based creative director and brand photographer specializing in vibrant, authentic content for personal brands, commercial brands, and hospitality-based businesses.  I worked with Monika on MY last personal photo shoot in Dallas a few years ago while in town for the Cryotherapy Convention. All the recent photos of me you see online came from her camera. I was impressed with the quality of the photos I got, how organized she was, and the prep work that ensured I got everything I needed from the shoot. Here’s a quick rundown of what we covered: What exactly Monika does and the types of businesses she’s worked with.  What does the creative direction look like when someone works with Monika, and how does she help business owners arrive at the overall vibe they want for their photo shoot?  Video shoots and backgrounds are becoming more common. What does Monika look for when creating good website video backgrounds?   What prep work does Monika recommend business owners do before the photo shoot?  What do fitness studio owners need to know about how to find a good photographer near them?  How can people learn more about Monika and her work? Connect with Monika: https://monikanormandphoto.com/ https://www.instagram.com/monika_normand_creative/ Other Resources mentioned in this episode: Pixality Design Website Photo Guide

    45分

  6. 11月13日

    Teacher Training is Good Marketing with Suzy Levi

    Welcome back, studio owners. If you’ve ever considered adding an instructor training program to your studio’s offerings, this episode is for you. Today, we’re talking with  Suzy Levi of Defining You Business Consulting. A little bit about Suzi: Suzy is a Pilates and fitness trainer, Teacher Trainer, workshop presenter, and Business Consultant for Pilates, fitness, and wellness businesses. She’s spent 30 years working in the wellness space, both in a big corporate setting and owning and running her own boutique studio in St Paul, Minnesota.  Here’s a quick rundown of what we covered: Suzy’s studio experience and her journey towards adding a teacher training program.  Why does Suzy like this approach over other revenue streams? (ie. Retail, expanding services,  retreats, corporate wellness programs?) When is a good time for a studio to add an instructor training program?  Should they be open for a certain amount of time? What’s the experience level needed to pull something like this off? How hard is it to fill a teacher training program? What are some of the best ways Suzy has found to do that? Open House Q&As are a common promotion before teacher training. Has Suzy found these to be effective? Do smaller workshops throughout the year build to the big enrollments? How has having the ‘school’ element influenced Suzy’s studio’s brand? What about client retention? Other tips for marketing a successful teacher training program.  Why testimonials matter. Why you shouldn’t rely solely on digital marketing.  If someone is listening and thinking that adding a training program would be a great next step for their studio, how should they start?  What are the things they need to get the ball rolling?   Connect with Suzy https://www.suzylevi.com/

    40分

  7. 11月6日

    Paid Ads that Work with Dave Pancham

    If you’re running paid ads for your studio or considering doing so, you’ll like this episode.  My guest today is Dave Pancham, founder and CEO of Go Pancham, a digital marketing agency specializing in the fitness industry. His company has become known for its innovative approach to lead generation, personalized client service, and a relentless focus on long-term success.  A little bit about Go Pancham: Go Pancham was created to be a trendsetter in reliable, results-driven marketing for health and fitness franchises. Whether you’re looking to increase memberships, grow your brand awareness, or drive more sales, they’ve made it their mission to expand your belief of what’s possible and deliver unmatched results. Here’s a quick rundown of what we covered: What does Dave do at Go Pancham, and how did he find himself in the fitness niche? How are paid ads working these days for boutique fitness studios?  Are they worth it? Is the ROI really there? How is the marketing landscape changing?  What do studio owners need to know to keep up with what consumers connect with? What type of ad creative is performing the best in 2024?  A studio can run ads on many platforms (Facebook, Instagram, Google, YouTube, TikTok). Does Dave have a favorite right now?  How do you decide which platform to use if a studio has a limited budget? Connect with Dave https://www.gopancham.com/

    53分

  8. 10月30日

    Growing a Motivated Movement Community with Meghan Kinsey

    We’re back with another episode of the boutique fitness marketing podcast!  My guest today is Meghan Kinsey, who I met at the BFS Summit in NYC last year while she was attempting to walk across Manhattan in some fabulous, very tall heels. She’s one of those people you immediately like and want to hear more from, so I’m excited to welcome her to the show. A little bit about Meghan: Meghan Kinsey is the founder, owner, and health coach of Motivate.® Movement in Amesbury and Rowley, MA (and soon in North Hampton, NH) and globally on Zoom.  At 50+ years old, her extensive background as a classroom teacher, sales rep, community organizer, city councillor, childbirth educator, barre instructor, health coach, and studio owner has coalesced into her role of Joy Coach. Here’s a quick rundown of what we covered: Meghan’s backstory, including why she does what she does and how she got to where she is as a studio owner.  How have Motivate’s services expanded, and how did those additional revenue streams come about? What is the entry offer? What’s the top of the marketing funnel for her services?  Do people come for the fitness classes and then participate in other things?  Do health coaching, retreats, and more bring people in?  How do you market health coaching and retreats?  How does Motivate retain clients?  Why is Meghan opening another location?  What are the things she looks for when considering a new location? What, if anything, is she doing differently this time since she’s already done this once before? What promotions or specials does she offer for a new studio’s grand opening?  Do they do founders' membership rates? How does Meghan plan to launch the brand in a new community?  Motivate Movement recently rebranded (previously Motivate Barre); what were the challenges with that? Looking back, is she glad she made the switch? Connect with Meghan: https://motivate-movement.com/

    49分
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番組について

Tired of aggressive, loud, and pushy marketing advice? Looking for a holistic marketing approach that’s sustainable and natural for your fitness business? Then you’re in the right place because it’s time to redefine what marketing means for boutique fitness studios. Marketing touches every aspect of your business: it’s tied to your pricing structure, sales process, brand photography, website, lead generation efforts, and more. It’s how you attract, convert and retain clients continuously. But if you’re a fitness expert and not a marketing professional, how do you make sure your marketing works how you need it to? On The Boutique Fitness Marketing Show, your host Connie Holen is diving into all things marketing for boutique fitness studios. From how to create the right intro offer to exploring the world of paid ads, Connie breaks down what you need to know to market a boutique fitness studio in a way that gets you results and makes your brand stand out.

情報

  • クリエイター
    Connie Holen
  • 配信期間
    23年 - 24年
  • エピソード
    26
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © 2023
  • 番組のWebサイト
    Boutique Fitness Marketing Podcast

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