Breaking and Entering Advertising Podcast Breaking and Entering Media

For this week's Blueprint episode, Michigan State student Sydney Stephens hops on to discuss portfolio basics. She answers some of the most common questions and concerns students have when it comes to building their own portfolio with advice that has been passed down from her professors. Questions regarding A.I., digital media, and passion projects will finally be answered; specific advice for art directors, copywriters, and non-creative students will be given as well.

In this episode of the Breaking and Entering Advertising Podcast, the host welcomes guest Kat Gordon, founder of the 3 Percent Movement and a seasoned creative director. They discuss the challenges and pathways for breaking into the advertising industry, focusing on nonlinear career paths and the importance of diversity in creative leadership. Kat shares her journey from starting in ad sales to becoming a change-maker addressing the gender disparity in advertising's creative director roles. She explains the inception of the 3 Percent Movement, aimed at increasing female representation in creative director positions from 3% by building a community and showcasing the business case for diversity and creativity. The conversation covers the impact of the 3 Percent Movement, including conferences and efforts to make the creative industry more inclusive. Kat also talks about transitioning to virtual events during COVID-19 and introducing a coaching coalition to support creative leaders. Advice for women aiming to enter the advertising field and the significance of company culture are also discussed.



00:00 Welcome to the Breaking and Entering Advertising Podcast

00:31 The Nonlinear Paths into Advertising

01:01 Introducing Kat Gordon and the 3% Movement

01:29 The Genesis and Impact of the 3% Movement

04:04 Expanding the 3% Movement: Conferences and Virtual Events

07:22 Evolving the 3% Movement: Coaching and Future Directions

10:52 Kat Gordon's Personal Journey into Advertising

17:38 Advice for Aspiring Creatives and the Importance of Company Culture

31:08 Final Thoughts and Where to Find More Information

Join us on the Breaking and Entering Advertising Podcast as we welcome Meg Farquhar and Kendra Schaaf from Schaaf. In this episode, they discuss their career journeys, starting and running Schaaf, and advice for aspiring advertisers. Learn about their experiences at top agencies like TBWA\Chiat\Day and Ogilvy, how they built Schaaf, and their thoughts on the evolving advertising landscape. Discover valuable insights for breaking into the industry and what it takes to succeed.

00:00 Welcome to the Breaking and Entering Advertising Podcast01:09 Meet Kendra Schaaf: From Career Beginnings to Founding Schaaf03:35 Meg Farquhar's Journey in Advertising05:22 Early Roles and Career Insights08:29 Building Schaaf: Vision, Mission, and Values17:28 Branding and Positioning: Lessons from the Founders23:50 Advice for Aspiring Advertisers32:12 Closing Thoughts and Contact Information

In this episode of 'Breaking with Brian,' hosts Brian and his guest dive into the current state of diversity in the advertising industry. They discuss the 2023 trends, the impacts of recent Supreme Court rulings, and how various companies are scaling back their DE&I efforts. Special guest Lindsay Rittenhouse, Senior Reporter at Ad Age, joins to share her insights and findings from her latest article on diversity commitments and the industry's responses. They also cover new business initiatives, Gen Z opportunities in the writing field, and more. Tune in for an in-depth conversation on crucial advertising issues today.00:00 Introduction and Lighting Troubles00:48 Small Agency Awards and Judging02:03 Work Wednesday Initiative03:36 Special Guest Announcement04:56 Gen Z Voices Series08:51 Balancing Work and Personal Life12:20 CMOs Taking Over Reviews16:55 Acknowledging Industry Changes18:32 Podcast Recommendations20:55 Introducing Lindsay Rittenhouse22:19 Diversity in Advertising: Current Challenges24:08 The Impact of DE&I Cuts36:05 Future of DE&I in the Industry37:21 Conclusion and Final Thoughts

Oliver McAteer, a partner and the head of development at Mischief USA, a creative agency known for being one of the best shops today.



Oliver, a British native who has lived in the U.S. for the past eight years, shares his experiences from surviving an earthquake in New Jersey to his previous life in the UK, providing a glimpse into his background and personality.



Last week, Mischief won Most Effective US Agency and Most Effective Indy Agency at the Effies last week. If you check Oliver's LinkedIn, you will see the countless awards they have earned in the past 4-5 years of the agency's inception. And you will see his fun TikToks, which we love.



Connect with him!

https://www.linkedin.com/in/oliver-mcateer-aa8b8484/

Matt Rotondo holds the position of Head of Brands at Sugar23, a company that diverges from traditional advertising agencies by focusing on entertainment production and talent management. Unlike conventional ad firms, Sugar23 specializes in integrating brands into media through creative partnerships and projects that range from TV shows and movies to talent collaborations.

Their innovative approach to brand integration within entertainment sets Matt Rotundo and Sugar23 apart in advertising, transcending the typical bounds of product placement.