Dr Marketing Tips Podcast Dr Marketing Tips

The healthcare industry is facing significant staffing shortages, leading to high turnover rates and substantial costs for practices in both clinical and non-clinical roles. In this episode of the DrMarketingTips Show, Jennifer discusses how your marketing department may hold the key to resolving your staffing and retention issues. Tune in to this special episode of the DrMarketingTips Show from the Missouri MGMA to learn recruitment and retention strategies that integrate marketing tac...

A new patient just discovered your practice and booked an appointment! What if you got these notifications in your inbox everyday? That’s quite possibly the future with new automated patient engagement programs. Did you know 63% of patients now prefer to book appointments digitally, a notable change from conventional methods like phone calls, which only comprise 38.8% of appointment bookings? There’s also been 338% increase in telemedicine appointments since 2019, showcasing the digital ...

In this episode of the DrMarketingTips Show, hosts Jennifer and Cory explore how artificial intelligence is changing and innovating healthcare marketing. One way that AI is reshaping marketing strategies is by facilitating hyper-personalization and significantly impacting various operational tasks. For doctors, healthcare professionals, and other medical marketers aiming to stay at the forefront of industry advancements, this episode shows you how to leverage AI to enhance efficiency and...

In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey talk through the essential tactics and strategies that medical practices need to market their practices and stay competitive in 2024. With a focus on understanding your practice's unique value proposition, defining patient personas, and leveraging various channels to attract your target audience, this episode offers guidance for medical professionals looking to refine their marketing efforts and establish a strong, ...

Episode 327 of The DrMarketingTips Show brings practical social media marketing advice for doctors and medical practices based on new data. Hosts Jennifer and Lexi, Senior Client Services Manager at Insight Marketing Group, discuss key takeaways from the Social Media Marketing World Conference and how medical practices can use these insights to their advantage–especially when trying to reach patients and get more engagement. This episode offers a number of resources to medical practices ...

Did you know that 73% of Gen Z and 74% of Millennial workers seek employers that offer robust mental health support? In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a look at the evolving role of healthcare marketing in human resource departments at medical practices. Marketing strategies can significantly enhance HR efforts in recruitment, staff engagement, and building a positive workplace culture. You’ll also learn how to integrate marketing and HR to addres...