Episode 180: How to take on an agile approach in the new digital marketing era with FunnelFuel

In this week’s episode of the B2B Marketing Podcast, we spoke to Paul Collier, CMO, FunnelFuel to discuss the current digital advertising landscape in 2025. Last year, we reflected on the demise of third-party cookies in bespoke research with FunnelFuel, and this year, we’re looking beyond cookies and addressing tangible solutions for marketers. We discuss everything from IP targeting and curation platforms to contextual advertising and much more. Plus, if you want to find out the mindset marketers should be having when it comes to privacy regulations, this episode is unmissable. To see all the insights we discovered last year, check out our report here: https://www.b2bmarketing.net/reports/future-ready-how-to-adapt-to-fading-cookies/