Cult products are almost impossible to manufacture.This coveted status grows organically and happens when a product resonates with a loyal, sometimes fanatic community of fans. In today's fast moving beauty space where trends happen at the speed of TikTok, achieving cult status that sticks can be elusive. It requires vision and serious business chops. This week, Kelly Kovack is joined by Ju Rhyu, the Co-Founder and CEO of Hero Cosmetics. Ju explains how she self-funded the business' launch with one product on Amazon, built a brand that redefined the acne category and achieved a $630 million strategic exit in five years.
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Learn more about your ad choices. Visit megaphone.fm/adchoices
情報
- 番組
- チャンネル
- 頻度アップデート：毎週
- 配信日2022年9月26日 4:01 UTC
- 長さ33分
- シーズン3
- エピソード18
- 制限指定不適切な内容を含まない