The WARC Podcast

WARC
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The WARC Podcast

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

  1. 1日前

    CMO Conversations: Inside luxury travel with Marriott International

    As part of WARC Marketer's Toolkit, George Hammer - Global Head of Luxury Marketing at Marriott International - speaks to WARC's Anna Hamill about what 2025 hold for luxury travel, his pro-tips for integrating AI into the creative process, and the impact of Taylor Swift. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    33分

  2. 6日前

    Transforming business through creative leadership with Jane Wakely

    Creative Business Transformation involves the weight of the whole business, but it often starts with an individual who leads. For Jane Wakely, Chief Marketing Officer at PepsiCo, turning ideas into meaningful transformation is about moving people. In this episode, we will discuss "On the Cutting Edge" the Deloitte X LIONS report with Maggie Gross, Head of Strategy and Brand at Deloitte, and then look at the practical steps Jane is taking to drive transformation that creates value for everyone involved. Read "On the Cutting Edge" here

    47分

  3. 11月19日

    CMO Conversations: How Klarna became a fintech super brand

    As part of WARC Marketer's Toolkit, David Sandstrom - Chief Marketing Officer at payments giant Klarna - spoke to WARC's Anna Hamill about the role marketing has played in the company's growth story, including product, CX, media strategy and AI. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    37分

  4. 11月14日

    3 in 15: The Marketer's Toolkit 2025

    WARC's David tiltman and Aditya Kisore talk about the key takaways from this year's Marketer's Toolkit report. Discussing capitalising on the economic reset, why customer service is at an all time low, and the unexplored opportunity with atomised consumers. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    23分

  5. 11月12日

    Strategy therapy: Tackling the identity crisis

    WARC's Rica Facundo talks to Sweathead's Mark Pollard, Gigil's Nanais Hernandez and Oddefy's Leandro De Los Santos about the existential crisis facing strategists about the role and value of strategy - a major theme from WARC's Future of Strategy Report. Discussing how and why strategists need to be deft translators and how to train younger strategists. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    42分

  6. 11月7日

    3 in 15: Health of the UK ad economy

    WARC's Alex Brownsell and James Mcdonald talk about the key takeaways from the latest Advertising Association/WARC Expenditure Report. Discussing why UK adspend is growing, which categories are doing the best, and how the UK compares to some international markets. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    22分

  7. 11月5日

    How Ad Net Zero is shaping the ad industry’s response to climate change

    WARC's Ann Marie Kerwin talks to Ad Net Zero's US director John Osborn, and lead climate science and policy advisor Bill Wescott. Discussing the creative and scientific perspectives in coming up with realistic steps to a more sustainable way of doing business. To find out more about Ad Net Zero, click here. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    38分

  8. 10月31日

    The big picture: US elections, China and a Starbucks turnaround

    WARC’s Anna Hamill and Sam Peña-Taylor discuss three of the biggest narratives shaping earnings season: how the US election and China’s economic downturn are impacting brands, and the road ahead for Starbucks. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    30分
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番組について

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

情報

  • クリエイター
    WARC
  • 配信期間
    21年 - 24年
  • エピソード
    289
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © WARC
  • 番組のWebサイト
    The WARC Podcast

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