Mitchell Halliday Sold $1M in One Day on TikTok With Innovative, Inclusive Products

Blursh, anyone?! We chat with Mitchell Halliday, the genius 26-year-old makeup artist and founder of Made by Mitchell. Mitchell shares his journey from aspiring singer to beauty entrepreneur, discusses the inspirations behind his artistry, and reveals the stories behind standout products like Blursh. We also explore the impact TikTok Shop has had on his business (including how he sold $2 million in one week and $1 million in just 12 hours!) and delve into the intentional distinctiveness of product names such as “Shine Slime” and “Curve Case.” 

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