Online Business Case Study: Follow Along. Find Inspiration. Start Your Business.

Jake Lang
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Online Business Case Study: Follow Along. Find Inspiration. Start Your Business.

Follow along with Jake Lang and the Online Business Case Study. Go behind the scenes documenting the strategies, successes, and challenges of real online businesses. Find a business idea, find your inspiration, learn the process, and copy Jake's blueprint to start your online business. This podcast is brought to you by The Entrepreneur Ride Along.

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  1. 2023/04/14

    OBCS 8: Next Steps to Growing This Online Business.

    Concluding the Online Business Case Study (Season One) as of 2022… This episode of the Online Business Case Study wraps up the first batch of recordings following Jake’s business selling online courses in the insurance industry. Covered in this episode is a behind-the-scenes look at: Jake’s plan for the next steps moving into 2022 and 2023. A look at some financial troubles that hit in 2021 when switching course platforms. A review of metrics and goals for this business moving forward. Marketing plans and strategies, including insight into a Black Friday promotion that generated $6,000 in three days. Product development plans, including new course launches and strategies to increase revenue and sales. This episode provides an inside look at Jake’s next step, plans, strategies, and goals moving forward with this online business. Future episodes will be added to this case study, to provide an update on new happenings and strategies. Online Business Case Study (Season One) Presented by Jake Lang and The Entrepreneur Ride Along, the Online Business Case Study is a multi-part case study of a real online business. In season one of the Online Business Case Study, Jake will be documenting his progress with the business AssociatePI, a business Jake started in 2015 selling study material in the insurance industry. In this case study, Jake will walk through the process step-by-step so you can copy this business model while learning from his successes and mistakes. This will be an ongoing case study, constantly updated following Jake's progress with this business. Copy This Business Go to theentrepreneurridealong.com/exam to access the mini-course for step-by-step instructions to replicate this business. Resources Resources mentioned in this podcast series: Presented by Jake Lang of theentrepreneurridealong.com All episodes at: theentrepreneurridealong.com/OBCS Free mini-course at: theentrepreneurridealong.com/exam Jake's book Step One at: steponebook.com Jake's book Use Your Job to Quit Your Job at: quityourjob.life

    36分

  2. 2023/04/12

    OBCS 7: Legal Trouble. Online Business Cease and Desist

    This episode of the Online Business Case Study is about some legal trouble Jake faced when building his business in the exam prep niche. This resulted in nearly $20,000 in legal fees, to resolve a simple mistake that could have been prevented with proper preparation. Covered in this episode is a behind-the-scenes look at: Why Jake received a cease and desist. What efforts Jake took to resolve this issue. What could have been done to avoid this costly mistake. What you can do to avoid legal trouble in this niche. This episode provides an inside look at one of Jake’s biggest mistakes as an entrepreneur, and how he pushed through this legal battle to continue operating this online business. Online Business Case Study (Season One) Presented by Jake Lang and The Entrepreneur Ride Along, the Online Business Case Study is a multi-part case study of a real online business. In season one of the Online Business Case Study, Jake will be documenting his progress with the business AssociatePI, a business Jake started in 2015 selling study material in the insurance industry. In this case study, Jake will walk through the process step-by-step so you can copy this business model while learning from his successes and mistakes. This will be an ongoing case study, constantly updated following Jake's progress with this business. Copy This Business Go to theentrepreneurridealong.com/exam to access the mini-course for step-by-step instructions to replicate this business. Resources Resources mentioned in this podcast series: Presented by Jake Lang of theentrepreneurridealong.com All episodes at: theentrepreneurridealong.com/OBCS Free mini-course at: theentrepreneurridealong.com/exam Jake's book Step One at: steponebook.com Jake's book Use Your Job to Quit Your Job at: quityourjob.life

    31分

  3. 2023/04/12

    OBCS 6: Building a Passive Income Business Through Outsourcing and Automation

    This episode of the Online Business Case Study is about building a passive income business. This shows how Jake turned his business in the insurance industry into a passive income machine through online business automation, virtual assistants, and outsourcing. Today, this business generates up to $10,000 per month, and Jake spends less than 5 hours per week working on this business (just upkeep and answering emails). Throughout this episode, Jake talks about the strategies he implemented to turn this into a passive income business and how he utilized tactics such as virtual assistants and online business automation to perform repetitive tedious tasks that otherwise would require Jake’s individual time and attention. Covered in this episode is a behind-the-scenes look at: Jake’s email marketing sales funnel strategy, and how this automates the process of selling to generate passive sales. This is the primary online business automation engine used to build a passive income business. How Jake hired a team of virtual assistants to perform tasks such as website design, course programming, course formatting, email marketing, and social media management. This saves Jake 40+ hours per month. How Jake is outsourcing work to ghostwriters to assist in the process of writing new insurance courses, helping to drive new course sales and increase revenue. This episode provides an inside look at Jake’s online business automation funnel, and how he leveraged strategies such as outsourcing and virtual assistants to create a passive income business. Online Business Case Study (Season One) Presented by Jake Lang and The Entrepreneur Ride Along, the Online Business Case Study is a multi-part case study of a real online business. In season one of the Online Business Case Study, Jake will be documenting his progress with the business AssociatePI, a business Jake started in 2015 selling study material in the insurance industry. In this case study, Jake will walk through the process step-by-step so you can copy this business model while learning from his successes and mistakes. This will be an ongoing case study, constantly updated following Jake's progress with this business. Copy This Business Go to theentrepreneurridealong.com/exam to access the mini-course for step-by-step instructions to replicate this business. Resources Resources mentioned in this podcast series: Presented by Jake Lang of theentrepreneurridealong.com All episodes at: theentrepreneurridealong.com/OBCS Free mini-course at: theentrepreneurridealong.com/exam Jake's book Step One at: steponebook.com Jake's book Use Your Job to Quit Your Job at: quityourjob.life

    48分

  4. 2023/04/03

    OBCS 5 (Part 2): Scaling Revenue. My E-commerce Sales Strategy.

    This is Part 2 of Episode Five. Continuing the conversation about scaling Jake’s online business. In particular, scaling revenue, along with insight on how to increase revenue and online sales. Jake’s business selling online courses in the insurance industry has sold over $300,000 of online courses. The passive income funnel Jake has created converts website traffic into email leads, and email leads into buying customers. The bottom of the funnel is conversion, and that’s what Jake covers in today’s episode, including: An overview of the e-commerce sales strategy converting website traffic into paying customers. How to increase online sales by leveraging tactics such as niche course launches, free trials, and course improvements. How to increase revenue through pricing strategies and affiliate revenue streams. This episode provides an inside look at the bottom of Jake’s sales funnel, showing how the website generates revenue with Jake’s e-commerce sales strategy. Online Business Case Study (Season One) Presented by Jake Lang and The Entrepreneur Ride Along, the Online Business Case Study is a multi-part case study of a real online business. In season one of the Online Business Case Study, Jake will be documenting his progress with the business AssociatePI, a business Jake started in 2015 selling study material in the insurance industry. In this case study, Jake will walk through the process step-by-step so you can copy this business model while learning from his successes and mistakes. This will be an ongoing case study, constantly updated following Jake's progress with this business. Copy This Business Go to theentrepreneurridealong.com/exam to access the mini-course for step-by-step instructions to replicate this business. Resources Resources mentioned in this podcast series: Presented by Jake Lang of theentrepreneurridealong.com All episodes at: theentrepreneurridealong.com/OBCS Free mini-course at: theentrepreneurridealong.com/exam Jake's book Step One at: steponebook.com Jake's book Use Your Job to Quit Your Job at: quityourjob.life

    56分

  5. 2023/03/30

    OBCS 5 (Part 1): Scaling Website Traffic through SEO, Social Media, and Paid Ads.

    This episode of the Online Business Case Study is about scaling. In particular, scaling an online business through website traffic. Jake’s business selling online courses in the insurance industry is generating 5,000+ unique users per month. This converts into around 300 new email leads per month (which converts into upwards of $10,000 in revenue per month). Jake’s business is generating passive income, primarily through organic website traffic (SEO). The passive income funnel Jake has created converts website traffic into email leads, and email leads into buying customers. The top of the funnel is website traffic, and that’s what Jake covers in today’s episode, including: SEO (search engine optimization) and how Jake has designed a website to target “easy to rank” keywords. He is ranking #1 for a number of various keywords, bringing in 5,000+ unique website visitors from search platforms such as Google, each month. Jake will talk through this process and give some insight into how he is ranking his website content to drive traffic through SEO. Social media, and how Jake leveraged platforms such as YouTube, Slideshare, Facebook, Twitter, and podcasting to drive additional website traffic. Paid advertising such as Facebook ads and Google ads, and the strategies Jake used to pay for traffic that converts into paying customers. This episode provides an inside look at the top of Jake’s sales funnel, showing how the website generates traffic through SEO, social media, and paid advertising. Online Business Case Study (Season One) Presented by Jake Lang and The Entrepreneur Ride Along, the Online Business Case Study is a multi-part case study of a real online business. In season one of the Online Business Case Study, Jake will be documenting his progress with the business AssociatePI, a business Jake started in 2015 selling study material in the insurance industry. In this case study, Jake will walk through the process step-by-step so you can copy this business model while learning from his successes and mistakes. This will be an ongoing case study, constantly updated following Jake's progress with this business. Copy This Business Go to theentrepreneurridealong.com/exam to access the mini-course for step-by-step instructions to replicate this business. Resources Resources mentioned in this podcast series: Presented by Jake Lang of theentrepreneurridealong.com All episodes at: theentrepreneurridealong.com/OBCS Free mini-course at: theentrepreneurridealong.com/exam Jake's book Step One at: steponebook.com Jake's book Use Your Job to Quit Your Job at: quityourjob.life

    44分

  6. 2023/03/25

    OBCS 4: Selling and Product Ideas (How to Turn an Idea into a Product)

    This episode of the Online Business Case Study is about selling, and how to turn an idea into a product. Throughout this episode, Jake talks about how he came up with this product idea to sell online courses in the insurance industry. He teaches you how to come up with your own online course ideas, viable revenue stream ideas, and most importantly, how to turn an idea into a product. Covered in this episode is a behind-the-scenes look at: Jake’s first product launch (and failure), along with his thoughts on other product ideas, online course ideas, and viable revenue stream ideas. Jake’s first sale, what he changed from the first launch, the step-by-step process to get this first sale, and a lesson on “how to turn an idea into a product”. An inside look at Jake’s first email series, his pre-sale process, how he utilized email marketing to generate passive income, and what he did to grow the business to generate $12,000+ in the first year. Online Business Case Study (Season One) Presented by Jake Lang and The Entrepreneur Ride Along, the Online Business Case Study is a multi-part case study of a real online business. In season one of the Online Business Case Study, Jake will be documenting his progress with the business AssociatePI, a business Jake started in 2015 selling study material in the insurance industry. In this case study, Jake will walk through the process step-by-step so you can copy this business model while learning from his successes and mistakes. This will be an ongoing case study, constantly updated following Jake's progress with this business. Copy This Business Go to theentrepreneurridealong.com/exam to access the mini-course for step-by-step instructions to replicate this business. Resources Resources mentioned in this podcast series: Presented by Jake Lang of theentrepreneurridealong.com All episodes at: theentrepreneurridealong.com/OBCS Free mini-course at: theentrepreneurridealong.com/exam Jake's book Step One at: steponebook.com Jake's book Use Your Job to Quit Your Job at: quityourjob.life

    35分

  7. 2023/03/21

    OBCS 3: The Launch (Starting an Online Business)

    This episode of the Online Business Case Study is about starting an online business. This is the launch phase. In this episode, Jake talks through launching his online business in the insurance industry. Including step-by-step instructions for starting an online business, with a detailed online business strategy, and an e-commerce marketing strategy. Jake talks through his e-commerce marketing strategy detailing the plan to utilize blogging and SEO to drive traffic and capture leads. Additionally, Jake talks through the logistics of starting an online business, including the tools he used to get this business up and running for less than $50. Lastly, Jake will break down exactly what worked (and didn’t work) so you can follow his online business strategy when launching your own business. Online Business Case Study (Season One) Presented by Jake Lang and The Entrepreneur Ride Along, the Online Business Case Study is a multi-part case study of a real online business. In season one of the Online Business Case Study, Jake will be documenting his progress with the business AssociatePI, a business Jake started in 2015 selling study material in the insurance industry. In this case study, Jake will walk through the process step-by-step so you can copy this business model while learning from his successes and mistakes. This will be an ongoing case study, constantly updated following Jake's progress with this business. Copy This Business Go to theentrepreneurridealong.com/exam to access the mini-course for step-by-step instructions to replicate this business. Resources Resources mentioned in this podcast series: Presented by Jake Lang of theentrepreneurridealong.com All episodes at: theentrepreneurridealong.com/OBCS Free mini-course at: theentrepreneurridealong.com/exam Jake's book Step One at: steponebook.com Jake's book Use Your Job to Quit Your Job at: quityourjob.life

    30分

  8. 2023/02/18

    OBCS 2: Business Model Validation (How to Validate a Business Idea)

    Episode Two of the Online Business Case Study is about how to validate a business idea (AKA business model validation). In this episode, Jake talks through how he went through the process of testing business ideas to determine if the idea would be viable BEFORE launching the business. This is the truest form of validating a business idea. This is the process of business model validation. This comes from real world practice, on Jake’s third attempt at starting a business. This is a learned process from real world business experience learning how to validate a business idea. This is a continuation of The Online Business Case Study (Season 1) where Jake is documenting his business selling study material (online courses) in the insurance industry. In this episode about business model validation, Jake goes behind the scenes to show how he determined the viability of his business idea through a two-step process: 1) Talk to your target market to determine the pain point. 2) Conduct a market size analysis. Additionally, in this episode, Jake has provided criteria that you can use to go through the process of testing business ideas. This is a step-by-step case study showing you how to validate a business idea. Online Business Case Study (Season One) Presented by Jake Lang and The Entrepreneur Ride Along, the Online Business Case Study is a multi-part case study of a real online business. In season one of the Online Business Case Study, Jake will be documenting his progress with the business AssociatePI, a business Jake started in 2015 selling study material in the insurance industry. In this case study, Jake will walk through the process step-by-step so you can copy this business model while learning from his successes and mistakes. This will be an ongoing case study, constantly updated following Jake's progress with this business. Copy This Business Go to theentrepreneurridealong.com/exam to access the mini-course for step-by-step instructions to replicate this business. Resources Resources mentioned in this podcast series: Presented by Jake Lang of theentrepreneurridealong.com All episodes at: theentrepreneurridealong.com/OBCS Free mini-course at: theentrepreneurridealong.com/exam Jake's book Step One at: steponebook.com Jake's book Use Your Job to Quit Your Job at: quityourjob.life

    25分

  9. 2023/02/13

    OBCS 1: The Online Business Idea (B2B Niche Business Idea)

    Episode One of the Online Business Case Study is all about online business ideas. In particular, how Jake stumbled across this idea in his third attempt to start an online business. It ended up being the perfect B2B business idea. In Jake’s business AssociatePI, the business he is documenting for Season One of the Online Business Case Study (in the B2B niche), he is creating and selling study material for exams and certifications in the insurance industry. He calls this the "exam prep niche". It's essentially a B2B business idea, perfect for the B2B niche, which he considered to be one of the best (and easiest) online business ideas you can pursue. Additionally, in this episode, Jake has provided some insight into how you can dive into the B2B niche, and find a viable B2B business idea in what he calls the “exam prep niche”. He takes you through the brain dump process of generating new online business ideas, the day job niche, and how you can turn your expertise into a business. Lastly, he provides some real examples of viable online business ideas in this niche. Online Business Case Study (Season One) Presented by Jake Lang and The Entrepreneur Ride Along, the Online Business Case Study is a multi-part case study of a real online business. In season one of the Online Business Case Study, Jake will be documenting his progress with the business AssociatePI, a business Jake started in 2015 selling study material in the insurance industry. In this case study, Jake will walk through the process step-by-step so you can copy this business model while learning from his successes and mistakes. This will be an ongoing case study, constantly updated following Jake's progress with this business. Copy This Business Go to theentrepreneurridealong.com/exam to access the mini-course for step-by-step instructions to replicate this business. Resources Resources mentioned in this podcast series: Presented by Jake Lang of theentrepreneurridealong.com All episodes at: theentrepreneurridealong.com/OBCS Free mini-course at: theentrepreneurridealong.com/exam Jake's book Step One at: steponebook.com Jake's book Use Your Job to Quit Your Job at quityourjob.life

    27分

  10. 2023/01/26

    Introduction To The Online Business Case Study

    Welcome to season one of the Online Business Case Study!  Presented by Jake Lang and The Entrepreneur Ride Along, the Online Business Case Study is a multi-part case study of a real online business. This case study goes behind the scenes showing all of the good, the bad, the process, and the real-time strategies in starting and scaling this business (including revenue, traffic, email marketing, challenges, etc...). In season one of the Online Business Case Study, Jake will be documenting his progress with the business AssociatePI, a business Jake started in 2015 selling study material in the insurance industry.  Today, this business generates up to $10,000+ per month in revenue. It is completely passive income (only spending ~3 hours per week answering emails), selling online courses through SEO traffic and email marketing.  In this case study, Jake will walk through the process step-by-step so you can copy this business model while learning from his successes and mistakes. This will be an ongoing case study, constantly updated following Jake's progress with this business. Copy This Business Go to theentrepreneurridealong.com/exam to access the mini-course for step-by-step instructions to replicate this business. Resources Resources mentioned in this podcast series: Presented by Jake Lang of theentrepreneurridealong.com All episodes at: theentrepreneurridealong.com/OBCS Free mini-course at: theentrepreneurridealong.com/exam Jake's book Step One at: steponebook.com Jake's book Use Your Job to Quit Your Job at: quityourjob.life

    29分
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Follow along with Jake Lang and the Online Business Case Study. Go behind the scenes documenting the strategies, successes, and challenges of real online businesses. Find a business idea, find your inspiration, learn the process, and copy Jake's blueprint to start your online business. This podcast is brought to you by The Entrepreneur Ride Along.

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