Sharing Social Sharing Social

This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening - the list goes on!

For this series, we're delighted to announce our collaboration with ContentCal! Each month the Iain Scott and Rebecca Holloway (Base Creative), and Andy Lambert (ContentCal) will be sitting down with a special guest. We're going straight to the top, tune in to hear interviews about social media strategy from global brands and how you can implement these techniques yourself.

For episode 4 of the Sharing Social podcast, Base Creative and ContentCal collaborated to interview the Director of Social Media and Advocacy at Ericsson, Anita Veszeli, and discuss social listening - what it's for, how it can be used, and what metrics are important to measure.

Anita is the Director of Social Media and Advocacy at Ericsson, where she has been championing social-first thinking since 2013. Having amassed more than 15 years’ experience in B2B marketing and communication, and a decade in social media across various roles, she currently enjoys a unique position with oversight of all social media, employee advocacy and influencer marketing across Ericsson’s global business.

Remember to follow us on your favourite podcast platform, and drop us a review while you're there so we know what you think!

Connect with Anita

LinkedIn: @anitaveszeli

Twitter: @AnitaVeszeli

Instagram: @anitaveszeli

Sharing Social

Twitter: @SharingSocialLdn

Instagram: @SharingSocialLondon

Facebook Group: Sharing Social London - The Facebook Group

Base Creative

Twitter: @basecreative

Instagram: @basecreative

LinkedIn: Base Creative

ContentCal

Twitter: @ContentCal_io

Instagram: @contentcal_io

LinkedIn: @contentcal

This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening - the list goes on!

For this series, we're delighted to announce our collaboration with ContentCal! Each month the Iain Scott and Rebecca Holloway (Base Creative), and Andy Lambert (ContentCal) will be sitting down with a special guest. We're going straight to the top, tune in to hear interviews about social media strategy from global brands and how you can implement these techniques yourself.

For episode 3 of the Sharing Social podcast, Base Creative and ContentCal collaborated to interview the Content & Social Lead at the Met Office, Ross Middleham, and discuss using social media effectively and managing a global audience on TikTok.

Ross is the Content & Social Lead at Met Office. Whether it’s your cardigan or coat? Your bicycle or the bus? The Met Office can tell you. They are experts in weather and climate. Ross leads design and video production, responsible for the overall visual brand, to ensure the Met Office create engaging, informative and high-quality communication. He oversees the day-to-day creation and publishing, joining up ideas and setting the direction for the Met Office social channels, which have over 1.6 million combined followers. His design background helps him bring clarity to complex, scientific messages and produce impactful content for the public, ultimately helping them stay safe and able to thrive.

Remember to follow us on your favourite podcast platform, and drop us a review while you're there so we know what you think!



Connect with Ross

LinkedIn: @rossmiddleham

Twitter: @rossymids



Sharing Social

Twitter: @SharingSocialLdn

Instagram: @SharingSocialLondon

Facebook Group: Sharing Social London - The Facebook Group



Base Creative

Twitter: @basecreative

Instagram: @basecreative

LinkedIn: Base Creative



ContentCal

Twitter: @ContentCal_io

Instagram: @contentcal_io

LinkedIn: @contentcal

This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening - the list goes on!

For this series, we're delighted to announce our collaboration with ContentCal! Each month the Iain Scott and Rebecca Holloway (Base Creative), and Andy Lambert (ContentCal) will be sitting down with a special guest. We're going straight to the top, tune in to hear interviews about social media strategy from global brands and how you can implement these techniques yourself.

In this episode, we sit down with Kelsey Nebbeling to discuss Building a corporate reputation through social media at Reckitt, the company behind some of the world’s most recognisable and trusted consumer brands in hygiene, health and nutrition.

Kelsey (she/her) is currently the Social Media Senior Manager for Reckitt. Located in the UK, she leads on the global social media strategy and presence for the Reckitt corporate brand. Kelsey has over 9 years’ experience working across digital communications and marketing.

Remember to follow us on your favourite podcast platform, and drop us a review while you're there so we know what you think!

Connect with Kelsey

LinkedIn: @kelseynebbeling

Sharing Social

Twitter: @SharingSocialLdn

Instagram: @SharingSocialLondon

Facebook Group: Sharing Social London - The Facebook Group

Base Creative

Twitter: @basecreative

Instagram: @basecreative

LinkedIn: Base Creative

ContentCal

Twitter: @ContentCal_io

Instagram: @contentcal_io

LinkedIn: @contentcal

This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening - the list goes on!

For this series, we're delighted to announce our collaboration with ContentCal! Each month the Iain Scott and Rebecca Holloway (Base Creative), and Andy Lambert (ContentCal) will be sitting down with a special guest. We're going straight to the top, tune in to hear interviews about social media strategy from global brands and how you can implement these techniques yourself. 

In this episode, we sit down with Nada Alkutbi to discuss successful influencer marketing and strategy building. 

Nada is an experienced digital and social media expert at IBM, and has recently been appointed as the Social Media Leader across Europe, Middle East and Africa. Previously, Nada has worked as both a digital marketing and social media strategist for IBM in the UK & Ireland. Among her achievements, she spearheaded the IBM social influencer marketing programme, driving engaged visits to ibm.com and quality audience generation for events, and played a key role in the design of the global IBM Influencer Council, to establish a centralised approach to influencers and to give teams the tools needed to develop and measure their own programmes. She has also led the UKI employee advocacy programme helping IBMers to improve their social eminence and presence.

We recorded this podcast LIVE! If you'd like to watch this episode, please visit our YouTube channel where you can watch a replay: https://www.youtube.com/watch?v=BlQY6_FW1nY 

Remember to follow us on your favourite podcast platform, and drop us a review while you're there so we know what you think!

Connect with Nada

LinkedIn: @nadaalkutbi

Twitter: @Nada_Alkutbi

Sharing Social

Twitter: @SharingSocialLdn

Instagram: @SharingSocialLondon

Facebook Group: Sharing Social London - The Facebook Group

Base Creative

Twitter: @basecreative

Instagram: @basecreative

LinkedIn: Base Creative

ContentCal

Twitter: @ContentCal_io

Instagram: @contentcal_io

LinkedIn: @contentcal

This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening - the list goes on!

This month's episode:

In this episode, we sit down with Will Bonaddio to discuss running successful video ads on social media.

An award winning marketer and international keynote speaker, Will is the Senior Client Partner for Social Media publishing group Electric House (owners of On The Tools, On A Budget and TikTok's 'Ministry Of' channels). Having previously worked agency-side on brands such as Disney, Rimmel London, T-Mobile and Domino's Pizza, as well as in-house at McDonald's UK as their Head of Social, Will now supports brands of all sizes in creating, producing, distributing and amplifying video content through Electric House's dedicated Social Media communities which deliver over 30m views each and every week.

Get involved:

Want to be involved? Let's chat. Drop a DM on Twitter or Instagram and we'll get the ball rolling!

Remember to follow us on your favourite podcast platform, and drop us a review while you're there so we know what you think!

Come and chat with us on social media:

Connect with Will:

LinkedIn: @wbonaddio

Twitter: @wbonaddio

Connect with Electric House: 

LinkedIn: @electrichouseuk

Instagram: @electrickhouseuk

Sharing Social

Twitter: @SharingSocialLdn

Instagram: @SharingSocialLondon

Facebook Group: Sharing Social London - The Facebook Group

Base Creative

Twitter: @basecreative

Instagram: @basecreative

LinkedIn: Base Creative

Shoutout this month:

Ella Orr

Twitter: @muchmoresocial

Instagram: @muchmoresocial

LinkedIn: @ella-orr-socialmediamarketer

This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening - the list goes on!

This month's episode:

In this episode, we sit down with Lucy McVey, Social Media Strategist & Manager at LMV Social. We talk about why having an engaged audience on social media is so important, how you get there, and how to overcome the challenges you and your clients may face along the way! This is Lucy's first ever podcast, so go show her some love on her socials! 

Get involved:

Want to be involved? Let's chat. Drop a DM on Twitter or Instagram and we'll get the ball rolling!

Remember to follow us on your favourite podcast platform, and drop us a review while you're there so we know what you think!

Come and chat with us on social media:

Connect with Lucy:

LinkedIn: @lucymcvey

Twitter: @Lmvsocial

Instagram: @lmvsocial

Sharing Social

Twitter: @SharingSocialLdn

Instagram: @SharingSocialLondon

Facebook Group: Sharing Social London - The Facebook Group

Base Creative

Twitter: @basecreative

Instagram: @basecreative

LinkedIn: Base Creative

Shoutout this month:

Social Day

Twitter: @social_day

Instagram: @socialday_s

LinkedIn: @social-day