Ten Golden Rules Internet Marketing for Law Firms Podcast

Ten Golden Rules
Ten Golden Rules Internet Marketing for Law Firms Podcastポッドキャスト

Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

  1. EP110: Bold Shirts and Big Success: Gary Sarner “The Law Firm Radio Guy”

    2日前

    EP110: Bold Shirts and Big Success: Gary Sarner “The Law Firm Radio Guy”

    Today I welcome Gary Sarner, the Loud Shirted Legal Radio Guy who has made his mark with legal advertising through radio. With over 35 years in the industry, Gary transitioned from a young radio salesman to running his own agency, ROI 360+, which helps law firms expand their client base through innovative and authentic marketing strategies. Gary shares how proper branding, unique storytelling, and community engagement are critical to success, particularly in the legal world. We also dive into the impact of social media in the legal world and how Gary’s personal branding (like his signature loud shirts!) and bold approach to networking have helped him stand out. Plus, Gary recounts memorable moments from his career, including his first sales pitch and the creation of unique branding and positioning and well-known taglines like “Your case is my cause.”  Tune in to hear Gary's actionable insights and stories that show how creativity and dedication to client success can elevate legal advertising to new heights. Key Topics 01:22 Early experiences, including hanging out at WQXI in Atlanta and witnessing the impact of a Lionel Richie song on radio listeners.03:00 Initial career aspirations, his father's consumer electronics business, and his decision to quit school to join the family business.04:00 Recounting his move to Miami and his father's unexpected decision to retire, forcing Gary to find a new job.05:52 Persistence in getting a job at Y100 in South Florida, including his first meeting with Jim Knowles, the sales manager.08:20 The story of his first sale, a $10,000 check from Computer Village, and how he learned the ropes of radio advertising.09:55 Early success and his decision to leave for Baltimore, only to return to Miami after realizing his mistake.11:47 How he transitioned from radio sales to legal marketing, starting with a sales call to attorney Mark Anajar.13:30 Initial skepticism about legal advertising and how he eventually took over all of Mark's advertising needs.15:47 The challenges and rewards of building his own ad agency, ROI 360+, and his decision to focus on legal marketing.19:00 The need for authenticity in branding and shares examples of successful legal marketing campaigns.22:53 The importance of having a great website and digital marketing partner for any business, including law firms.24:35 The significance of community involvement and unique storytelling in building a strong legal brand.25:41 Stories of successful legal marketing campaigns, including the importance of finding a firm's "why" and authentic message.29:57 The differences between successful and unsuccessful law firms, focusing on marketing and legal work quality.30:35 The importance of brand recognition and the role of educated consumers in choosing a law firm.31:14 Tthe need for patience and the right partnerships in building a successful legal marketing campaign.31:45 The importance of social media for law firms and the challenges of engaging the general public.32:55 The role of social media in building brand awareness and the need for law firms to be outlandish and unique.34:38 Insights on the types of social media content that resonate with potential clients and the importance of community activities.36:42 The potential of social media to drive business growth and the importance of consistent branding.42:42 Personal productivity tips, including his heavy use of Instagram, Facebook, and LinkedIn for business growth. About Gary Sarner: Gary Sarner, an expert in legal marketing, transitioned from the dynamic world of radio to revolutionize media buying strategies for law firms across the nation. With over 37 years of experience, he founded ROI360+ in 2021, crafting...

    49分
  2. EP109: Live Case Study -- How a Small Law Firm Signed 62 New Clients with Steven Goldstein

    9月17日

    EP109: Live Case Study -- How a Small Law Firm Signed 62 New Clients with Steven Goldstein

    Today, I’m excited to share our most recent webinar, Live Case Study: How a Small Law Firm Signed 62 New Clients, featuring Steven Goldstein, the owner of a small personal injury and criminal law firm in New York and New Jersey. In this session, we dive into how Steven’s firm signed 62 new clients in just five months from Google Screened - Local Services Ads (LSAs), with a cost per client of just $657. Steven shares how working with my team at 10 Golden Rules has helped him leverage digital marketing strategies to drive this impressive growth. We focus on key tactics like Google Local Service Ads, where his firm ranked at the top, and optimizing Google Maps listings to boost visibility. Steven also explains how his team managed calls efficiently, ensuring that every lead was handled quickly and professionally—an approach that not only enhances client relationships but also improves performance in Google's algorithm rankings. A major factor in Steven’s success is his focus on personal communication and responsiveness. He highlights the importance of timely follow-ups and building strong, long-term relationships with clients and even adversaries, which has had a far greater impact than just winning cases. Consistently generating positive Google Reviews has also been crucial in solidifying his firm’s reputation and driving more client acquisition. In this webinar, Steven and I also discuss the power of video marketing in establishing trust and credibility, which has played a pivotal role in helping his firm stand out in a competitive legal market. Key Topics 00:40 Ranking at the top of Google with local service ads and is performing well in Google Maps.01:06 The 62 clients were acquired at a cost of $657 per client, and the data analysis in detail.04:28 The importance of networking and hustling to build the firm, even before digital marketing was prevalent.05:13 Discusses the founding of Goldstein and Handwork, a Personal Injury and Criminal Law Firm, in 1994.09:00 Describing initial digital marketing experiences, including working with various firms that failed to deliver results.09:30 The importance of monthly meetings and accountability in his current partnership with Jay and his team.12:12 Sharing initial goals, which were much lower than the results achieved through Jay's guidance.13:20 The use of a remote answering service to ensure calls are handled promptly and professionally.13:54 The importance of answering calls quickly and efficiently, especially with local service ads.14:15 The closing rate for legitimate cases is over 90%, and Steven's team follows up on leads within two hours of the initial call.15:40 The competitive nature of the market and the importance of treating leads as gold to stand out.22:01 Seeing the results from being mindful of budget and taking steps to maximize the leads being received.22:50 Strategies implemented to focus on being local, started to see results. Clients discovered by being ranked number one on Google, before actively doing SEO.26:50 The role of Google's algorithm in determining ad performance and the importance of answering the phone quickly.29:24 Making a strategy for managing reviews, including asking clients for reviews in person and leveraging positive feedback.31:05 Treating people kindly, even those you cannot help provide some insight – in return ask for a Google reviews. Reviews have significantly influence client decisions.33:04 The importance of consistent review generation and the impact of reviews on Google's algorithm.34:08 Approach to getting reviews from non-clients, such as adversaries and vendors, to boost his online presence.37:19 The importance of having clients leave Google reviews for the correct office...

    1時間17分
  3. EP108: GLM – The Great Legal Marketing Conference, Grassroots Marketing and Masterminds with Attorney Brian Glass

    9月10日

    EP108: GLM – The Great Legal Marketing Conference, Grassroots Marketing and Masterminds with Attorney Brian Glass

    Today we have a very special guest, attorney and entrepreneur Brian Glass—renowned personal injury attorney and co-founder of Great Legal Marketing. You may recognize the name, as I had the pleasure of hosting Ben Glass, Brian’s father and the other half of the dynamic team behind Great Legal Marketing, in our previous episode. Brian shares invaluable insights on how small law firms can compete with larger ones using guerrilla marketing strategies like building strong referral networks and leveraging digital marketing to maintain a powerful online presence. We also touch on the importance of mindset and business growth tools, including the Entrepreneurial Operating System (EOS) and the power of mastermind groups. Brian explains how these tools helped him transition from a general practice to a thriving personal injury firm. Additionally, we explore his favorite business books and productivity tools, all of which have played a key role in his success. Finally, we get a sneak peek into the upcoming Great Legal Marketing Summit, where attendees will hear from incredible speakers like Lee Milteer on the millionaire mindset and Ed Alexander and Jonathan Hawkins on partnership agreements. All links are below! Key Topics 02:30 The summit's unique message of helping lawyers build practices that serve their families and lives, attracting primarily law firm owners rather than associates.04:00 The variety of digital marketing content at the summit, including actionable tips for Google My Business, content repurposing, and SEO.04:33 Highlighting the keynote address by Lee Miltier on millionaire mindset secrets and various breakout sessions on topics like partnership agreements and technology integration.05:25 A new workshop for women lawyers is introduced, focusing on building a successful practice while balancing family life.05:55 An award which recognizes firms based on various marketing metrics, and the commonality among winners of bringing their marketing directors to conferences.07:15 Emphasizing the need for law firm owners to invest in this role and bring their marketing directors to conferences to ensure they implement the ideas learned.08:25 The importance of having a dedicated marketing director or equivalent role in a law firm.08:40 Noting that the best-performing clients in his business also have a dedicated marketing role.09:26 Insights on how to effectively integrate marketing directors into the firm's operations and the benefits of having someone aligned with the firm's vision.15:06 Their firm's implementation of Entrepreneurial Operating System (EOS) and the importance of having a core focus.17:20 The challenges and benefits of running EOS, including the need for dedicated time with an implementer and the recognition of systems and issues.17:53 The importance of having an outside mediator to help with EOS and the significant improvements seen in their business since implementing the system.21:57 Advice for young lawyers about masterminds.24:29 The power of mastermind groups and the success stories of members like Adam Rawson and Stephen Goldstein.25:24 The structure of their mastermind groups, including the Hero Mastermind for firms under a million in revenue and the Icon Mastermind for firms over a million.26:00 Individualized coaching and helping lawyers build practices that align with their personal goals.29:33 Break down of their format and the power behind them.32:24 Guerrilla marketing strategies for small law firms to compete with larger firms that outspend them on digital marketing.34:13 The importance of cultivating referral sources, particularly medical providers, and the benefits of speedy payment and transparency.35:20 Personal experience of hand-delivering checks to chiropractors to build...

    46分
  4. EP107: GLM - The Great Legal Marketing Conference, Masterminds and a new Book! Law Firm Growth Strategies with Ben Glass

    9月3日

    EP107: GLM - The Great Legal Marketing Conference, Masterminds and a new Book! Law Firm Growth Strategies with Ben Glass

    In this episode, I had the pleasure of sitting down with Ben Glass, a seasoned lawyer, legal marketing expert, and founder of Great Legal Marketing. Ben shared his incredible journey from law school to building a highly successful law firm, and he offered some invaluable insights into time management and business growth for entrepreneurs, especially those in the legal field. Breaking down the importance of recognizing the true value of your time and the power of delegating tasks that fall outside your 'zone of genius.' Ben also highlighted the transformative impact of mastermind groups, drawing inspiration from Napoleon Hill, and how these collectives can turn struggling firms into thriving businesses. We discussed the evolution of marketing strategies—from traditional methods to leveraging AI for better client engagement. Ben also shared his experience co-authoring the fourth edition of Dan Kennedy's "No BS Time Management for Entrepreneurs," where he emphasizes the importance of time blocking, accountability, and clear communication. These strategies are essential for attracting ideal clients, hiring the right employees, and implementing innovative lead-generation techniques. Key Topics 01:58 Ben recounts his initial years as a lawyer, including his law clerkship with a prominent trial lawyer and his transition to starting his own law firm.03:16 He challenges running a law firm, including managing cases, people, and acquiring clients.03:38 Dan Kennedy's "Magnetic Marketing" product and how it influenced his approach to marketing.05:15 How he differentiated his law firm's marketing message by offering a free book to potential clients.08:23 The importance of creating a personal brand and unique selling proposition (USP) in marketing.09:10 Marketing strategies evolved with the advent of the internet and digital advertising.10:00 The inception of Great Legal Marketing and its focus on the business side of law.10:47 Addressing various business challenges, including lead generation, conversion, scaling, hiring, and developing culture and processes.13:55 Building a strong community and the role of the annual summit in fostering connections among members.15:45 The concept of mastermind groups and their role in supporting each other's growth and success.16:53 Emphasizing the family-like atmosphere at Great Legal Marketing conferences and the value of the mastermind groups.19:30 Ben shares his new book, "No BS Time Management for Entrepreneur – 4th Edition," which he co-authored with Dan Kennedy.21:05 How he got involved in the project and the unique angle he brought to the book.25:25 Understanding the value of time and focusing on tasks that align with one's strengths.29:28 What’s new in the digital space: the six parts of Google, creating helpful content for Ai overviews and how it can boost visibility on Google.30:53 Using technology in his law firm, including recording intake calls and using AI to analyze them.32:32 How the insights from these calls help improve the intake process and provide valuable data for marketing efforts.36:01 Advice for young attorneys, emphasizing the importance of asking "What can I do for you?" and being curious.37:40 Encouraging young lawyers to network and build relationships with peers and mentors in the legal community.39:00 The value of sharing knowledge and experiences with others, both in person and through mastermind groups.45:46 The benefits of using the Entrepreneurial Operating System (EOS) in law firms.46:34 Having honest discussions and making aligned decisions in leadership meetings.47:25 How EOS helps build structure into the business and improve leadership and team alignment.48:26 Ben’s top personal productivity tip: time blocking,...

    52分
  5. EP106: Superior Ai for Law Firms - meet Supio.com’s Edward Kirk, Plus Breaking News about their Series A Funding Round

    8月27日

    EP106: Superior Ai for Law Firms - meet Supio.com’s Edward Kirk, Plus Breaking News about their Series A Funding Round

    I'm thrilled to be joined by Edward Kirk, a former litigator from London who's now leading the charge in legal technology as the head of partnerships at Supio, an Ai-powered software startup. Edward shares his fascinating journey from his legal career in London to launching Supio, a platform that streamlines case management, reduces time on desk, and enhances trial outcomes for personal injury and mass tort lawyers. We dive deep into how Supio is revolutionizing law firm operations, providing instant access to case data and insights that improve efficiency and client service. Edward even shares a remarkable story about a landmark $530 million verdict achieved with the help of Supio’s Ai tools. We also share the breaking news about Supio’s Series A funding round led by Sapphire Ventures, which will fuel their expansion and support for law firms. Edward offers some great tips for running a law firm like a business, emphasizes the importance of excellent customer service, and recommends must-read business books like "Zero to One" and "Crossing the Chasm" for aspiring professionals. Let's get started! Key Topics 03:33 - Edward’s journey from starting his legal career in 2010, working in litigation teams, and prosecuting financial crimes.04:33 - The manual and error-prone nature of data analysis in legal practice.05:33 - Technology to streamline legal processes and increase efficiency, leading him to work with an Australian startup focused on family law.06:31 - Transition to Supio, a company that helps personal injury lawyers with case reviews, med chronologies, and other tasks, and his role in leading partnerships for the company.06:55 - Supio's role in helping personal injury and mass torts lawyers by streamlining processes, reducing time on desk, and strengthening cases.08:35 - How using Supio to prepare for a mediation, resulted in a significant win and an investment in the company.11:11 - How Supio works with case management software like Litify, FileVine, and Smart Advocate to streamline document delivery and reduce data entry.11:10 - Details of the Ai and human labor involved in processing unstructured documents and creating accurate timelines for legal cases.14:01 - The role of paralegals and lawyers in using Supio to spot issues in case records, draft demand letters, and prepare for negotiations and trials.17:30 - The importance of Supio as a digital colleague that helps lawyers prepare for mediation, depositions, and trials by identifying weaknesses and blind spots in their arguments.18:34 - How Supio works with complementary case management software and aims to increase efficiency and reduce data entry.19:20 - Advising small law firms to be curious about their manual processes and consider how technology can improve efficiency and reduce errors.22:15 - Recommending looking for AiI solutions that fit the firm's needs and offering free trials to ensure compatibility and accuracy.22:51 - The importance of training staff on new technology and involving both tech-savvy and skeptical team members in the adoption process.22:45 - A checklist of 10 points for choosing the right Ai solution for a firm and offering to share it with listeners.34:01 - Edward’s career pivot from practicing law to working with startups, influenced by books like "The Future of Law" by Richard Susskind and "Outliers" by Malcolm Gladwell.37:25 - The significance of legal technology in modern legal practice and the potential for exponential impact.41:55 - Continue learning and stay updated on industry trends to succeed in legal technology.43:10 - The importance of having individuals in positions who can focus on operations and the need for lawyers to be trained in business management.43:48 - Manual tasks that can be automated and...

    51分
  6. EP105: Attorney Justin Lovely - Leveraging Ai for Legal Marketing and Operations – Recorded at The TGR Live! Growth Strategies for Law Firms Event

    8月20日

    EP105: Attorney Justin Lovely - Leveraging Ai for Legal Marketing and Operations – Recorded at The TGR Live! Growth Strategies for Law Firms Event

    Bringing you another amazing recording from TGR Live! Our Growth Strategies for Law Firms event, which we hold annually in beautiful Boca Raton, Florida. Everyone absolutely loved this presentation from Justin Lovely, the Ai Lawyer. The transformative impact of artificial intelligence on the legal industry. Justin dives deep into Ai's practical applications, starting with a live demo showcasing cutting-edge tools like PimEyes for facial recognition, Crystal for behavior analysis, and Swipe Builder for ad optimization. We discuss Ai's significant role in legal practices, marketing, and content creation, all while addressing crucial ethical concerns such as privacy and bias. From automating legal processes and enhancing communication to optimizing social media performance, this episode offers a comprehensive look at how Ai is shaping the future of law and beyond. If you want to see more from TGR Live 2024, including this presentation and others, visit https://www.tengoldenrules.com/tgrlive/ to access the videos and learn about our upcoming events. You won’t want to miss it! Key Topics 01:07 Insights on using Ai in marketing and operations, showcasing strategies and tools used in their office.01:41 Beta testing for Ai-powered car wreck lawyer search tool raises ethical concerns about facial recognition technology.03:55 Highlights Ai as latest general purpose technology, comparing it to past transformative inventions like fire, wheel, and internet.05:41 Implementing Ai tools in a law firm, facing resistance from staff.07:54 The importance of involving employees in decision-making process to gain buy-in.09:33 Various Ai tools, including Chat GPT, Whisper, and Claude, and their potential uses.11:09 The advantages and disadvantages of each tool, and how they can be used for different purposes.12:02 Using Ai tools to solve social media problems, such as finding posts that perform well and creating effective landing pages.12:42 Demonstrates Ai tool Swipe Builder, showing how to analyze competitors' ads.16:00 The use of Swipe files for ad creation and Swipe builder to help create ads by copying successful ads and landing pages.17:24 Using Ai-generated transcripts of successful ads and client testimonials.18:00 Swipe Builder and organic video marketing for law firms, mentioning its affordability and effectiveness.20:24 Tools for organic video marketing, including video editors and virtual assistants, and highlights the cost-effectiveness of the setup.21:34 Using Opus for clipping and VID IQ for back-end on YouTube. 23:23 HeyGen Ai-powered software to create and schedule content for various platforms with ease. Even turning clips to different languages.28:01 Using tools like ChatGPT and Answer the Public for content inspiration.29:05 The importance of tailoring content to specific platforms and target audiences.32:00 Optimizing YouTube videos with Ai tools like vidIQ and ChatGPT.33:15 Emphasizes the importance of SEO for podcasts and provides tips for optimizing show notes.34:00 The competition in SEO and uses Rival Flow to keep track of competitors.35:17 Using Ai tool "Rival Flow" to outrank competitors in local markets.37:10 Chat GPT for data analysis and attribution audits, finding it to be "awesome" and "only going to get better."38:33 Identifying demands as a bottleneck in their office, emphasizing the importance of getting demands out the door to avoid delays and lost revenue.41:25 Working on automating Med Cron process using Blockchain and tokenizing data.42:02 Concerns about Ai ethics and legal implications in law practice.43:16 Lovely Law Firm uses Ai-powered quizzes to train and retrain staff.44:01 Using Ai-powered GPT to create quizzes...

    1時間11分
  7. EP104: Law Firm Culture and Performance Guru Bill Biggs - Recorded at The TGR Live! Growth Strategies for Law Firms Event

    8月13日

    EP104: Law Firm Culture and Performance Guru Bill Biggs - Recorded at The TGR Live! Growth Strategies for Law Firms Event

    Today I’m excited to bring you something truly special. This episode features a recording from TGR Live! Our Growth Strategies for Law Firms conference, which we hold annually in beautiful Boca Raton, Florida. In this session, we have Bill Biggs, one of the most recognized experts in law firm management and culture. Bill has over 25 years of experience transforming law firms across the country. I have to say, Bill’s energy and expertise are incredible—he’s the kind of leader who seems to never sleep, yet always has valuable insights to share. During his presentation, Bill explores the critical role that culture plays in a law firm’s success. Sharing his journey from growing a small law firm into a powerhouse by focusing on purpose-driven culture, leadership development, and profitability. Talking about the importance of having a well-defined executive team, setting clear goals, and fostering a positive work environment where team members feel valued and motivated, Bill’s approach is all about balancing high accountability with genuine care for the team. We also touch on some of the strategies Bill uses to attract and retain top talent, the dangers of toxic high performers, and the need for continuous improvement. It’s a conversation packed with practical advice and lessons that can help you build a stronger, more successful team. If you want to see more from TGR Live 2024, including this presentation and others, visit https://www.tengoldenrules.com/tgrlive/ to access the videos and learn about our upcoming events. You won’t want to miss it! Key Topics 00:00 Insights on building a successful law firm culture, citing personal experience and research.00:27 The importance of defining success and providing practical application for the audience.03:10 Growing a law firm from $2M to $40M+ through cultural transformation.04:52 Caring for team members as individuals!06:24 Bill’s favourite leadership strategy: reward trips for high-performing team members.08:00 How a team's success is due to their love for their work and their talent.09:45 The emphasis of the culture's role in building a successful organization.11:45 How a crappy culture can still be profitable, but it's not sustainable or ethical in the long run.12:51 Treating clients with respect and empathy in the legal industry.14:51 Protecting the team from abusive clients, offering support and taking action when needed.16:08 High profitability, a great team, and client satisfaction as keys to success in the law firm.16:52 The importance of taking ownership for the future of the firm and its team, with a focus on growth and cultural alignment.20:30 Avoiding placing the blame on others, but instead take action to change the firm's future.23:48 Lack of design in law firms can lead to growth bottlenecks and serious problems.25:27 The importance of culture in law firms, defining it as the customs, language, arts, social institutions, and achievements of a particular nation or social group.26:20 The lack of design, aggression on case value, and leadership deficit in many law firms, leading to a disconnection between the firm's vision and its actual practices.28:11 Beliefs and values determine rubric for decision-making, affecting everything in the firm.31:19 Bill shares a personal experience building and maintaining strong culture in multiple firms, focusing on client experience and unique expression of difference.34:00 Hiring true believers, not just people for a paycheck.37:10 Caring for employees, believing they deserve respect and dignity.37:45 The importance of treating team members with love and respect, rather than just as means to an end.38:26 Providing autonomy,...

    1時間12分
  8. EP103: Insider Tips for Successful Outsourcing & Nearshoring for Legal Practices with Jason Melton, Zuly Murphy, and Emily LaRusch

    8月6日

    EP103: Insider Tips for Successful Outsourcing & Nearshoring for Legal Practices with Jason Melton, Zuly Murphy, and Emily LaRusch

    Today I share the audio recording from our recent webinar on the growing trend of nearshoring and outsourcing for law firms, focusing on the benefits and practical implementation. I'm joined by an awesome panel of experts who share their insider tips and valuable insights. We explain the difference between Outsourcing, Offshoring and Nearshoring. Jason Melton, is a successful law firm owner who built a nearshore resource for himself, and now offers this service to other law firms, Zuly Murphy is the Co-Founder of ProFinder International, and Emily LaRusch the Founder and CEO of back Office Betties,  Jason Melton shares how he started nearshoring and the advantages of hiring lawyers and legal professionals in Mexico, emphasizing cost savings, high-quality work, and cultural alignment. Zuly Murphy delves into strategic aspects, highlighting the importance of clear communication, role clarity, and rigorous onboarding processes to ensure seamless remote team operations. Emily LaRusch offers practical advice on managing remote teams, stressing the need to treat internationally hired employees like local ones and create a welcoming culture. Our conversation covers essential practices for making remote work effective for global teams, including a process-based approach to training and documentation. We address the significance of unspoken expectations and premeditated resentments in outsourcing, sharing personal experiences and lessons learned. Whether you're facing staffing challenges or curious about nearshoring, this episode provides a comprehensive guide to enhancing your firm's productivity and growth through innovative outsourcing practices. Tune in for expert insights, real-life case studies, and actionable strategies to navigate the complexities of remote staffing in the legal industry. Key Topics 00:41 - How to leverage outsourcing and nearshoring for a law firm.01:40- Jay’s story on how a team member joined the company and worked remotely after his visa expired.03:56 - Definitions of the terms outsourcing, offshoring, and nearshoring.05:10 - Jay’s and his team use nearshoring to hire third-party talent from Canada and South America.05:44 - Using digital assets (Zoom, Slack, ClickUp, Harvest) and team building activities (virtual cocktails, Lego building, trivia nights, roast) to work seamlessly and build camaraderie with remote teams.08:18 - General characteristics of remote workers, including being enthusiastic, loyal, and hardworking, and that they appreciate being part of a US-based company.10:33 - Hiring remote workers in other countries, highlighting the benefits and challenges of doing so.13:01 - Jason Melton’s insights on outsourcing and nearshoring for law firms.15:04 - Early success in law firm due to limited competition, but comfort led to complacency and efficiency issues.16:49 - Adapting to remote work in the 2010s, and how Gen Z talent brought new challenges and a "skills crunch" to law firms.17:18 - Finding qualified candidates in their small town due to economic challenges and a lack of higher education.19:41 - The nearshoring advantages and it is just not cost savings. 20:49 - Wage issues and economic conditions in the US led Jason to consider nearshoring as a solution.22:41 - How filling a video editing role in Mexico, crushed Instagram space with quick answers to important questions.25:06 - Hiring in Mexico, highlighting cultural similarities to the US and ease of access.27:04 - Improvement in resolving small issues with staff from an agency who work in-office, compared to those who work remotely.28:44 - The importance of hiring people who can learn and take things to the next level, rather than just filling positions with unskilled workers.31:53 - Treat remote workers like humans,...

    1時間26分

番組について

Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

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