The Big Story

AdExchanger
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The Big Story

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

  1. 5日前

    Bots And Games Are Back (For Ad Tech)

    What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with two topics that are back in style (so to speak): bot traffic and the tantalizing dream of scaling programmatic in-game advertising.

    35分

  2. 3月27日

    In The Room Where (The Ad Auction) Happens

    After the IAB Tech Lab proposed to move ad auctions from the browser to the server with its Trusted Server prototype, controversy ensued. Plus: Should data privacy be viewed as a badge of honor or a baseline?

    29分

  3. 3月20日

    M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath

    Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days until its stay of execution expires, Oracle might buy a minority stake.

    35分

  4. 3月13日

    Tariff Chaos And Yet More Ad Tech M&A

    Tariffs are taking effect in the US, and advertisers are shook. Our special guest, Madison and Wall’s Brian Wieser, weighs in on the “blindingly obvious” consequences of implementing tariffs, including supply-chain disruptions that lead to a pullback in ad spend. You can’t promote what you can’t produce. Plus: the rationale behind Publicis’ acquisition of Lotame.

    27分

  5. 3月6日

    Programmatic's Pursuit of "Premium"

    Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic’s pursuit of “premium.” Plus: an ad tech acquisition forged on matchmaking buy-side and sell-side IDs.

    36分

  6. 2月27日

    Connected TV’s Growth Spurt; How Ozempic Is Upending Marketing

    In her last week at AdExchanger, Senior Editor Alyssa Boyle reflects on three years of change, and stasis, in the CTV space. Then, how Ozempic is changing the marketing world.

    41分

  7. 2月20日

    The Trade Desk Miss That Shook Ad Tech

    When the ad tech darling of Wall Street, The Trade Desk, misses earnings, the industry pays attention. Plus: Reddit, fueled by Google search, sputters after an algorithmic adjustment.

    36分

  8. 2月13日

    The Worst Place To Show An Ad

    When an ad shows up next to illegal content, there is often not a single point of failure. Adalytics Krzysztof Franaszek walks us through why he found ad showing up next to the worst kind of criminal content -- and the simple and complex solutions to this problem.

    40分
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番組について

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

情報

  • クリエイター
    AdExchanger
  • 配信期間
    18年 - 25年
  • エピソード
    100
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © Copyright Access Intelligence, LLC. All Rights Reserved
  • 番組のWebサイト
    The Big Story

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