The Marketing Architects

Marketing Architects
  • 0.0（0）
  • マーケティング
  • アップデート：毎週
The Marketing Architects

Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

  1. The Truth About AI in Marketing with Shelly Palmer

    1日前

    The Truth About AI in Marketing with Shelly Palmer

    AI won't replace humans. But it will dramatically change how we work. And brands that don't commit to AI will eventually find themselves struggling to keep up with savvy competitors, according to tech expert Shelly Palmer. So what’s really at stake here? In this episode, Elena, Angela, and Rob are joined by Shelly Palmer, CEO of The Palmer Group and professor at Syracuse University's SI Newhouse School, to discuss AI's impact on marketing. Shelly offers an unflinching look at why marketers are hesitant to adopt AI, how the technology will transform creative work, and what the ongoing battle over AI and copyright means for the industry's future.  Topics covered:  [02:30] How technology and music launched Shelly’s career[12:00] Why AI is transforming business productivity[17:00] The difference between human creativity and AI execution[21:00] Sam Altman's prediction about agencies[27:00] The ongoing battle over AI and copyright[32:00] Creative ways to experiment with AI tools    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.    Resources:   2024 AdAge Article: https://adage.com/article/special-report-ana-annual-meeting/ana-2024-cmos-agencies-consultants-clash-over-ai/2588996 “Think About This” Newsletter: https://shellypalmer.com/subscribe/ Shelly Palmer’s LinkedIn: https://www.linkedin.com/in/shellypalmer/ The Palmer Group: https://shellypalmer.com/   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    36分
  2. Nerd Alert: Gender Stereotypes in Advertising

    6日前

    Nerd Alert: Gender Stereotypes in Advertising

    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how gender stereotypes in advertising affect viewers of both genders, discovering that these portrayals can create negative cross-gender effects that impact brand perception. Topics covered:    [01:00] "Gender Stereotypes in Advertising Have Negative Cross Gender Effects"[02:00] Male reactions to gender stereotypes in ads[04:35] How stereotypes affect the opposite gender[06:10] The influence of presumed influence[07:25] Role-based vs. physical stereotypes[09:15] Sex appeal vs. stereotypes in advertising    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.   Resources:  Åkestam, N., Rosengren, S., Dahlén, M., Liljedal, K. T., & Berg, H. (2021). Gender stereotypes in advertising have negative cross-gender effects. European Journal of Marketing, 55(13), 63-93. https://doi.org/10.1108/EJM-02-2019-0125    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    13分
  3. Marketing's Role in Product with Jaime LaMontagne

    12月10日

    Marketing's Role in Product with Jaime LaMontagne

    In healthcare marketing, product and marketing are inseparable. But in many industries, marketers have become disconnected from the products they promote. What does this mean for marketing effectiveness? Exact Sciences CMO Jaime LaMontagne joins Elena and Angela to explore how staying connected to product drives better marketing outcomes. Drawing from her extensive healthcare marketing experience, Jaime shares advice on balancing multiple stakeholders, strict regulations, and evolving patient expectations. Topics covered:  [01:00] Why healthcare marketers must understand their products deeply[06:00] Using claims matrices to communicate with different stakeholders[14:00] Balancing creative marketing with healthcare regulations[18:00] How patient empowerment is changing healthcare marketing[23:00] The importance of both brand building and demand capture[30:00] Why marketers should "call their baby ugly"    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.    Resources:  2024 MarketingWeek Article: https://www.marketingweek.com/ritson-liquid-death-product/ Jaime LaMontagne’s LinkedIn: https://www.linkedin.com/in/jaime-lamontagne-marketing100/ Exact Sciences: https://www.exactsciences.com/   Get more research-backed marketing strategies by ubscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    38分
  4. Nerd Alert: The Effect of Weather on Consumer Spending

    12月5日

    Nerd Alert: The Effect of Weather on Consumer Spending

    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how sunlight influences consumer spending habits, revealing that brighter days lead to bigger sales across all product categories. Topics covered:    [01:05] "The Effect of Weather on Consumer Spending"[02:45] How mood impacts purchasing decisions[04:10] Six years of retail data analysis[05:30] Artificial sunlight experiments[08:20] Weather-based marketing opportunities    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.   Resources:  Murray, Kyle B., Fabrizio Di Muro, Adam Finn, and Peter Popkowski Leszczyc. "The Effect of Weather on Consumer Spending." Journal of Retailing and Consumer Services, vol. 17, no. 6, July 2010, pp. 512-520. Elsevier, doi:10.1016/j.jretconser.2010.08.006.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    8分

  5. 12月3日

    When Does Ad Fatigue Actually Matter?

    36% of US brands and agencies cite frequency management as a top concern this year. And 81% of consumers unsubscribe when brands send too many messages. So when should you worry about showing your ads too many times? Elena, Angela, and Rob explore what truly causes ad fatigue, why it's different from creative wear-out, and how to prevent both. Plus, hear surprising research on why positive ads wear out faster than negative ones and why video ads tend to cause less fatigue than static ads.  Topics covered:  [01:00] Key stats on marketing fatigue across channels[03:00] The role of negative vs positive emotions in ad wear-out[06:00] What makes CTV a major offender for overly high frequency[09:00] The difference between creative wear-out and ad fatigue[14:00] Why the "first frequency" drives the most response[19:00] Favorite and most annoying ad jingles of all time    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.    Resources:  2024 eMarketer Article: https://www.emarketer.com/content/5-key-stats-marketing-fatigue-ctv-email   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    22分
  6. A B2B Marketing Masterclass with Jon-Erik Valetti, Head of Marketing at CARFAX

    11月26日

    A B2B Marketing Masterclass with Jon-Erik Valetti, Head of Marketing at CARFAX

    On average, millennials stay with an employer for just two years and nine months. But after 17 years leading marketing at CARFAX's Banking and Insurance Group, Jon-Erik Valetti has cracked the code on marketing and sales alignment. In this episode, Elena and Angela explore how Jon-Erik transformed B2B marketing within a major consumer brand. From viewing marketing as a revenue center to building a thought leadership strategy that resonates with millennial buyers who make up 75% of B2B buying teams, learn how the Banking and Insurance Group grew from 11 employees to a major revenue driver for CARFAX.  Topics covered:   [01:00] Why millennials job-hop—and what keeps talent long-term [05:00] Creating shared goals between marketing and sales [10:00] Using a flywheel approach to define team roles[15:00] Building B2B brands within a consumer company[20:00] Why modern B2B buyers want self-guided research [24:00] The marketing experiment that led to angry faxes  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.    Resources:   2024 MarketingWeek Article: https://www.marketingweek.com/b2b-marketers-conflict-with-sales/  Jon-Erik's LinkedIn: https://www.linkedin.com/in/jonerikv/ CARFAX Marketing Flywheel: https://514871.fs1.hubspotusercontent-na1.net/hubfs/514871/CarFax%20Marketing%20Flywheel.png  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    30分
  7. Nerd Alert: The "IKEA Effect": When Labor Leads to Love

    11月21日

    Nerd Alert: The "IKEA Effect": When Labor Leads to Love

    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore why customer participation in product assembly or creation can significantly boost perceived value and brand attachment, even when the result isn't perfect. Topics covered:    [01:00] "The IKEA Effect: When Labor Leads to Love"[02:00] How DIY assembly affects willingness to pay[03:15] The universal appeal across DIY skill levels[04:00] When the IKEA effect backfires[06:45] Applications beyond physical products[07:30] AI collaboration and user engagement    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.   Resources:  Norton, Michael I., Daniel Mochon, and Dan Ariely. "The 'IKEA Effect': When Labor Leads to Love." Working Paper, No. 11-091, 2011.    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    8分
  8. Building The “Brand” Case with Tory Pachis, SVP of Marketing at Amica Insurance

    11月19日

    Building The “Brand” Case with Tory Pachis, SVP of Marketing at Amica Insurance

    For 90 years, Amica Insurance only accepted new customers through referrals. Then they opened their doors to everyone—and discovered they had less than 3% national brand awareness. For a direct-to-consumer insurance company, this sparked a complete marketing transformation. This episode, Elena, Angela, and Rob are joined by Tory Pachis, SVP of Marketing at Amica Insurance, to explore how he built the case for brand investment during one of the industry's most unprofitable years. Learn why Amica chose emotion over humor in their creative strategy, how they've doubled website visitors year-over-year, and what their Boston Celtics partnership means for growth. Topics covered:  [01:00] Should brand and performance remain separate?[08:00] Transitioning from referral-only to mass marketing[14:00] How TV improves paid search efficiency[20:00] The strategy behind the Celtics partnership[24:00] Moving beyond cost-per-policy metrics[31:00] Why long-form advertising still matters  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resource:   2024 MarketingWeek Article: https://www.marketingweek.com/performance-branding-no-such-thing/ Connect with Tory: https://www.linkedin.com/in/tory-pachis-7106064/   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    39分
すべて見る（129）

予告編

番組について

Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

情報

  • クリエイター
    Marketing Architects
  • 配信期間
    23年 - 24年
  • エピソード
    129
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © Marketing Architects
  • 番組のWebサイト
    The Marketing Architects

その他のおすすめ

露骨な表現を含むエピソードを聴くには、サインインしてください。

この番組の最新情報をチェック

サインインまたは登録して番組をフォローし、エピソードを保存し、最新のアップデートを入手しましょう。
国または地域を選択

アフリカ、中東、インド

アジア太平洋

ヨーロッパ

ラテンアメリカ、カリブ海地域

米国およびカナダ