The real estate email newsletter is one of the most important, underutilized, and effective marketing channels for agents. It’s your best method for engaging your database, nurturing leads, and generating interest for your brand.
In a year when 6-8% of your database will make a move, you need to have a killer strategy for your real estate email newsletter. On this episode of This Week in Marketing, Jason interviews Atlanta, Georgia’s Vanessa Reilly, who is one of the best email marketers in the business. Her emails are attention-grabbing, addictive, and – most importantly – they get people to take action.
Vanessa unpacks her strategy for taking your newsletters to the next level and giving your audience the content they really want. You’ll learn her strategy for:
- Subject lines
- Email frequency
- Leveraging listings
- Valuable content
- Driving engagement
Watch or listen, now, and make your real estate email newsletter the factor that sets you apart from the competition.
In this episode, they discuss…
0:00 – Mass email strategy
3:15 – Vanessa’s email marketing strategy
6:28 – The subject line
12:18 – Results of email marketing
15:08 – Weekly frequency
19:25 – Mistakes & where to start
ホストとゲスト
情報
- 番組
- 頻度アップデート:週2回
- 配信日2024年12月11日 12:00 UTC
- 長さ25分
- 制限指定不適切な内容を含まない