The Inside Track - presented by CallRevu

CallRevu
The Inside Track - presented by CallRevu

Welcome to The Inside Track, presented by CallRevu! Hosted and produced by industry experts Eric Glass and Kurt Larson, we explore the latest trends, innovations, and challenges facing dealerships and businesses today. From optimizing customer experience to leveraging cutting-edge technology, we provide actionable insights and success stories from thought leaders and practitioners. Whether you're an industry professional or a newcomer, join us to discover practical advice and inspiration to drive your dealership's success forward in an ever-evolving market. Also- we try to make it fun, and hopefully you'll feel the same way! Please like, subscribe, or share...

Episodes

  1. The BenzsAndBowties Interview: Navigating the Auto Industry Through Social Media

    JUN 9

    The BenzsAndBowties Interview: Navigating the Auto Industry Through Social Media

    In this episode of Inside Track, Kurt Larson and Eric Glass interview Doug Horner, a prominent figure in the automotive industry known for his engaging content creation on social media. Doug shares his journey from being a reluctant social media user to becoming a successful influencer, discussing the challenges he faced, the strategies he employed, and the impact of his content on sales and brand recognition. He emphasizes the importance of transparency in the automotive industry and how his unique approach has resonated with consumers. The conversation also touches on the evolving landscape of social media, particularly the power of TikTok, and offers valuable advice for aspiring content creators.

    37 min
  2. Real-Time Personalization in Action: How Morgan Auto Group Transformed Their Conversations

    MAY 12

    Real-Time Personalization in Action: How Morgan Auto Group Transformed Their Conversations

    You’ve heard the strategy—now see it in action. In Part 2 of our Inside Track: LIVE series, we’re bringing in Tom Moore & Grant Hocking from Morgan Auto Group that put personalization into practice. You’ll get an inside look at how they connected Tealium’s customer data engine with CallRevu’s voice intelligence platform to create smarter, more consistent conversations across the customer journey. Hear how Morgan Automotive Group moved from disconnected data to real-time context, empowered their teams, and drove measurable gains across their stores. If you're ready to take your customer engagement strategy from theory to execution, this is the session for you.

    41 min
  3. Smarter Data, Smarter Conversations: Personalization at the Point of Contact

    APR 28

    Smarter Data, Smarter Conversations: Personalization at the Point of Contact

    The Inside Track - presented by CallRevu

    37 min
  4. Leveraging Data to Create a Personalized Customer Journey

    MAR 17

    Leveraging Data to Create a Personalized Customer Journey

    In this episode, "The Inside Track" explores leveraging data to create seamless and personalized customer journeys in the automotive industry. Experts from CallRevu & Fullpath discuss how focusing on the importance of a strong data infrastructure for dealerships is paramount for success. It starts with the right vendor partners for data integration, actionability, and the future of AI enhancing human capabilities in sales. Let’s face it, customer expectations are evolving, and dealerships need to create unified, holistic customer experiences to stay competitive. And in this episode, we’ll discuss the challenges and the actions you can take now to better prepare.

    34 min
  5. The State of AI

    FEB 17

    The State of AI

    Live from NADA- a discussion with leaders from PAM, iWISH, and CallRevu as they dive into the transformative role AI is playing in the automotive industry. From virtual training platforms for agents to AI-driven BDC assistants handling after-hours appointments, the capabilities of automotive AI tools are revolutionizing the dealer-customer relationship. In this episode, we explore how AI is enabling faster, more efficient processes—whether it's improving ROI with targeted data or enhancing customer sentiment with personalized interactions. The conversation also touches on the future of AI in the automotive space and how its integration into daily operations will not only reshape dealerships but also shift customer expectations. AI in automotive is just getting started, and this episode provides a glimpse into where it’s headed.

    47 min
  6. Video at the Wheel: Best Practices for NADA 2025 and Beyond

    JAN 20

    Video at the Wheel: Best Practices for NADA 2025 and Beyond

    The automotive industry continues to be transformed by video- whether it be marketing, influence, or even sales- video isn’t just a thing, it’s everything. As we head into 2025, the need to use video for engaging consumers, building trust, and ultimately driving sales is not going anywhere. But how can automotive professionals use video to stand out in an increasingly crowded marketplace, especially if they’re unsure of what, how, when to do it. In this exclusive webinar, we'll dive deep into the key role video will play in the future of automotive sales, with insights from one of the industry’s leading experts. Join us for an in-depth conversation with Jake Hales, Digital Operations Manager at Gee Automotive, and our own digital expert Eric Glass as we explore these questions and more. We’ll cover best practices, the most effective use cases, and how to leverage video to create stronger connections with customers—both online and in-person. With the National Automobile Dealers Association (NADA) event on the horizon, this webinar will also provide tailored strategies to maximize your impact at the event, from showcasing product to driving leads and conversions. Whether you're a dealership owner, marketing manager, or industry professional, this webinar will arm you with actionable insights and practical tips to make video an integral part of your 2025 sales strategy. Don’t miss out on learning how to stay ahead of the competition, engage your customers, and transform your approach to automotive sales with the power of video.

    41 min
  7. Understanding Selective Buyers with Data-Driven Insights

    JAN 13

    Understanding Selective Buyers with Data-Driven Insights

    In an era where customers are more informed than ever, automotive dealerships face a unique challenge: connecting with selective buyers who expect transparency, efficiency, and a personalized experience. These buyers come prepared with extensive research and high standards, meaning dealerships must be equally prepared to offer a customized experience that meets their needs. Automotive expert Todd Caputo and CallRevu’s experts reveal data-driven strategies for understanding and engaging these discerning buyers. With CallRevu’s advanced analytics and call monitoring tools, we’ll unpack how to decode the modern buyer’s behavior, anticipate their needs, and build trust at every touchpoint.

    33 min
  8. Meet The Hosts!

    JAN 1

    Meet The Hosts!

    Eric Glass & Kurt Larson aren't your typical automotive talking heads. Curious as to how? Listen to this mini episode as they break down the reason for doing this podcast, their past career choices that might seem a little odd, and why they hope this podcast is different than others. Also, video games and comic books. Really.

    19 min
  9. How Dealers are Leveraging AI to Improve Customer Outcomes

    12/31/2024

    How Dealers are Leveraging AI to Improve Customer Outcomes

    In today’s competitive automotive landscape, customer experience is a critical differentiator. Join us for our next monthly live stream, where we’ll explore how forward-thinking dealerships are harnessing the power of AI to elevate customer interactions and drive better outcomes. This session will reveal how AI-driven insights and automation are transforming phone communication, sales opportunities, and overall dealership performance. Discover real-world examples of how dealerships are using AI to: Improve customer response times and satisfactionIdentify and act on missed opportunities Optimize employee performance through advanced call monitoring and training tools Enhance reputation management through AI-powered analytics Whether you're looking to improve sales, boost retention, or elevate your dealership's reputation, this webinar will provide actionable strategies to implement immediately.

    38 min
  10. The Emotional Side of Customer Engagement

    12/31/2024

    The Emotional Side of Customer Engagement

    In this episode, we dive into the heart of customer experiences—literally. Join us as we talk with Katie Mares, renowned customer experience expert and author of CustomHER Experience, to explore the often-overlooked role emotions play in shaping buyer decisions and loyalty in the automotive industry. Katie shares actionable strategies to help dealerships go beyond transactions and build meaningful connections with their customers. From designing sensory-driven showroom experiences to empowering teams to anticipate and respond to emotional cues, Katie reveals how to create loyalty that lasts long after the sale. Key Highlights: Emotional triggers that influence customer decisions. The power of sensory-driven experiences in retail. Shifting from transactions to genuine relationships. Practical tips for empowering dealership teams. Tune in to learn how your dealership can stand out by engaging customers on an emotional level

    55 min
  • 10 Episodes

About

Welcome to The Inside Track, presented by CallRevu! Hosted and produced by industry experts Eric Glass and Kurt Larson, we explore the latest trends, innovations, and challenges facing dealerships and businesses today. From optimizing customer experience to leveraging cutting-edge technology, we provide actionable insights and success stories from thought leaders and practitioners. Whether you're an industry professional or a newcomer, join us to discover practical advice and inspiration to drive your dealership's success forward in an ever-evolving market. Also- we try to make it fun, and hopefully you'll feel the same way! Please like, subscribe, or share...

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