What the data tells us

Decarbonization, the energy transition, and combating the climate crisis are critical to the future of Canadians (and the planet). But we all have different priorities and opinions. In episode 134 of thinkenergy, David Coletto, founder and CEO of Abacus Data, unpacks some of the key issues Canadians face today. Abacus Data is a Canadian market and public opinion research agency, delivering insights to guide policy decisions, messaging, and how to foster collective dialogue about pressing challenges.

Related links

• Abacus Data: https://abacusdata.ca/ 

• David Coletto on LinkedIn: https://www.linkedin.com/in/%F0%9F%93%8A-david-coletto-%F0%9F%8C%8E-b44a8622/ 

• David Coletto on X: https://twitter.com/DavidColetto  

• Trevor Freeman on LinkedIn: https://www.linkedin.com/in/trevor-freeman-p-eng-cem-leed-ap-8b612114/ 

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Transcript:

Trevor Freeman  00:07

Hi, welcome to thinkenergy podcast that dives into the fast changing world of energy through conversations with industry leaders, innovators and people on the frontlines of the energy transition. Join me, Trevor Freeman, as I explore the traditional, unconventional and even up and coming facets of the energy industry. If you've got thoughts, feedback or ideas for topics that we should cover, we'd love to hear from you. Please reach out to us at think energy at hydro ottawa.com. Hey, everyone, welcome back. On this show, we often hear from energy experts, whether that's talking about a specific technology or up and coming solutions, or speaking with people that represent organizations who are playing a key role in the energy space. And while that's great, and we could obviously learn a lot from that. It's also important that as we're having those conversations we're doing so with a good understanding of the context around us. By now, I hope we are all very familiar with the concept of knowledge bubbles, because I'm passionate about decarbonisation about the energy transition. And especially because I work in the energy sector. I speak to and hear from a lot of like minded individuals, we share common drivers and use a lot of the same factors to make our decisions. For example, when my own personal heating system, you know, a standard gas furnace was nearing the end of its life about four years ago, switching to a less carbon intensive option was really important to me, and that factored heavily in my decision. Even when my furnace ended up dying in the middle of January, before I had a chance to do all my research and forcing me to make a really quick decision. But I know that not everyone thinks that way. And nor do they have the luxury to think that way. For most folks getting something affordable and quick that provides heat and as easy to use is the most