WPP Metaverse and More Academy

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WPP Metaverse and More Academy

Welcome to WPP’s Metaverse and More Academy podcast! Here we discuss a range of metaverse and Web3 topics with experts from WPP and special guests. The series starts with episodes providing a foundation for new emerging Web3 trends. Later episodes cover both established concepts and track new developments. We hope you enjoy this series! Please “Share” with others and “Follow” us to stay abreast of each new episode. For more information about WPP, please visit https://www.wpp.com

  1. 2023/12/14

    Flipping the metaverse on its head - the impact of the metaverse on real world experiences

    Our host in this episode, Alie Coolidge, Director of PR & Communications at Deeplocal, interviews James Chester, Managing Director of Gumband. Together they flip the idea of the metaverse on its head. They discuss how physical, IRL experiences teach us lessons about virtual worlds – and vice versa – to maximize brand opportunities on both ends of the digital–physical spectrum. They explore the role of storytelling, community, and tangibility and how brands can leverage complementary physical and digital tactics to create positive, emotional connections with their audiences and foster stronger customer loyalty. Deeplocal - Creative technology and experience design since 2006 Gumband - The first operating system created for interactive experiences   #WPP #web3 #metaverse #deeplocal #gumband #creativetechnology #experiencedesign #IRL #CX Follow us to be the first to hear about new episodes. Click ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠ for more information about ⁠⁠⁠⁠⁠⁠WPP⁠⁠⁠⁠⁠⁠, the creative transformation company.

    29分

  2. 2023/11/16

    Unlocking the Potential of Augmented Reality - Conceptualizing for Success

    In this episode we delve into the world of Augmented Reality (AR) and its practical applications across various industries. Join our host, Dale Imerman, along with expert guests Emma Sofija and Dickon Laws, as they discuss effective AR design techniques, building immersive experiences, and measuring campaign success. Discover how focusing on unmet needs, human-centered design, and simplicity can lead to more engaging and successful AR solutions. Learn about the importance of inclusivity and accessibility in AR projects, and explore the role of AI and data visualization in creating dynamic content. Whether you're a brand manager, creator, or just curious about AR, this episode is packed with valuable insights and tips to help you harness the power of this emerging technology. Emma Sofija's portfolio #wpp #web3 #metaverse #AR #augmentedreality #immersivetechnology Follow us to be the first to hear about new episodes. Click ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ for more information about ⁠⁠⁠⁠⁠WPP⁠⁠⁠⁠⁠, the creative transformation company.

    35分
  3. Crypto is dead. Long live crypto! - Ivan Vantagiato

    2023/09/06

    Crypto is dead. Long live crypto! - Ivan Vantagiato

    In this episode, James Harris, WPP’s Global Planning and Strategy Director, chats with cryptocurrency expert and influencer Ivan Vantagiato about what lies ahead for crypto and why its most valuable currency must become trust. ***  This podcast is for educational purposes. The discussion in this podcast and the links provided below are not intended as, and shall not be understood or construed as, financial advice, and should not be considered as a substitute for financial advice from a professional. #wpp #web3 #metaverse #crypto #blockchain Follow us to be the first to hear about new episodes. Click ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ for more information about ⁠⁠⁠⁠⁠WPP⁠⁠⁠⁠⁠, the creative transformation company.

    39分

  4. 2023/08/01

    The immediate opportunity of the metaverse: Augmented Reality (AR) - Matthew Ball

    This is the first episode in our multi-part series focusing on Augmented Reality (AR) hosted by Dale Imerman, VP of Immersive Technology and AI at WPP. Our guest for this episode is Matthew Ball, investor, producer, and author of The Metaverse and How it Will Revolutionize Everything . Together they contextualize the metaverse in 2023 and discuss how and why Augmented Reality (AR) is the most immediate opportunity for brands and marketers The Metaverse And How It Will Revolutionize Everything⁠ by Matthew Ball (Amazon) #wpp #web3 #metaverse #AR #augmentedreality #immersivetechnology Follow us to be the first to hear about new episodes. Click ⁠⁠⁠⁠here⁠⁠⁠⁠ for more information about ⁠⁠⁠⁠WPP⁠⁠⁠⁠, the creative transformation company.

    46分
  5. Consumer expectations of Web3 experiences

    2023/05/31

    Consumer expectations of Web3 experiences

    Our host for this episode, Dale Imerman, Group Director of Immersive Technology & Metaverse at WPP, is joined by Emma Chiu, Global Director at Wunderman Thompson Intelligence. They discuss the juxtaposition of Web3 consumer expectations between current generations vs. the blurred lines of real life and virtual worlds experienced by Gen Alpha. Into the Metaverse (2021) New Realities: Into the Metaverse and Beyond (2022) #wpp #web3 #metaverse #WundermanThompson #GenZ #GenAlpha #consumer #CX Follow us to be the first to hear about new episodes. Click ⁠⁠⁠here⁠⁠⁠ for more information about ⁠⁠⁠WPP⁠⁠⁠, the creative transformation company.

    36分
  6. Camera Strategies - an interesting perspective on AR

    2023/05/11

    Camera Strategies - an interesting perspective on AR

    Andy Hood, VP of Emerging Technologies at WPP, returns to host an episode with Dickon Laws, Global Head of Innovation at Ogilvy, on camera strategies. This episode takes a brief step away from AR to focus on the broader array of interactions between the phone, camera, and the user. Dickon talks about how people use the camera as an entry point into understanding ways a brand might explore using AR. IKEA Kreativ, the IKEA design app ASL Alphabet Lens by Snapchat Restart a Heart CA Lens by GoSpooky AR #wpp #web3 #metaverse #AR #camera #camerastrategies Follow us to be the first to hear about new episodes. Click ⁠⁠here⁠⁠ for more information about ⁠⁠WPP⁠⁠, the creative transformation company.

    39分

  7. 2023/04/18

    Privacy, trust, and ethics in the metaverse

    WPP's Global Head of Data and AI, Di Mayze returns to host another episode with special guest Gareth Burkhill-Howarth, WPP's Global Data Protection Officer. They discuss privacy, trust, and ethics in the metaverse and Gareth shares his excitement around the opportunity in Web3 and the metaverse to get things right with regard to data privacy. #wpp #web3 #privacy #trust #metaverse #data Follow us to be the first to hear about new episodes. Click ⁠here⁠ for more information about ⁠WPP⁠, the creative transformation company.

    30分

  8. 2023/03/15

    Pharma and Healthcare as a Leader in Web3

    In this episode our host, Andy Hood, VP of Emerging Technologies at WPP, discusses the leadership role that pharma and healthcare are playing in the Web3 space with his guests from GCI Health: Kristin Mengel Ryan, EVP US Head of Digital and Innovation, and Liana Huber, Vice President, Digital. Contrary to popular belief, pharma is a leader, an early adopter, not a follower when it comes to Web3 and the metaverse.  Hear how Web3 and the metaverse impacts communications strategies for pharma and healthcare.  Kristin and Liana share how healthcare is providing solutions leveraging VR and other Web3 technologies , especially in the area of community building for the patient community.  They also talk about which platform and industry partners are being used.   Are You (Meta)Versed and Ready for Health 3.0? NFTs: What This New Kid on the Blockchain Means for Healthcare Thank you for listening! We hope you enjoy this episode. #wpp #web3 #healthcare #metaverse #NFT Please “Share” with others and “Follow” us to stay abreast of each new episode. Click here for more information about WPP, the creative transformation company.

    45分
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予告編

番組について

Welcome to WPP’s Metaverse and More Academy podcast! Here we discuss a range of metaverse and Web3 topics with experts from WPP and special guests. The series starts with episodes providing a foundation for new emerging Web3 trends. Later episodes cover both established concepts and track new developments. We hope you enjoy this series! Please “Share” with others and “Follow” us to stay abreast of each new episode. For more information about WPP, please visit https://www.wpp.com

情報

  • クリエイター
    WPP Academies
  • 配信期間
    22年 - 23年
  • エピソード
    21
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © WPP Academies
  • 番組のWebサイト
    WPP Metaverse and More Academy

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