Africa Business of Sport Podcast

ASPN — Africa Sport Podcast Network
Africa Business of Sport Podcast Podcast

Africa Business of Sport Podcast is an award-winning sport business podcast that delivers expert analysis of business trends, stories and developments across the sport industry in Africa and globally. The podcast gathers and interrogates various global and local perspectives of the rapidly evolving sports business ecosystem. Co-hosted by African sport business experts Edem Spio and Jabu Mtwa alongside leading sport broadcaster, Shon Osimbo. 🥇Africa Business of Sport Podcast - Africa's #1 sport business podcast.

  1. 2 DAYS AGO

    E141: Brainstorming Betway’s Approach to its R900m Bet on the Premier Soccer League – Ntsika Msuthu

    In this episode, former Manager: Sponsorship, Marketing & PR at MultiChoice, Nstiki Msuthu, joins Edem and Jabu to consider the outlook for Betway and the Premier Soccer League (PSL) following the recent conclusion of the deal. Ntsika, who is now Director of Sponsorship and Partnership at Rugby Afrique, discusses African sport's reliance on betting companies, the opportunity for Betway to activate their sponsorship through content creation and digital engagement, why South Africans spent a total of R420bn in placing sports bets, and the unique challenges facing Rugby Afrique's sponsorship strategy. --------------- 👜 Listeners of our podcast can visit ⁠⁠⁠⁠⁠⁠⁠mizizishop.com⁠⁠⁠⁠⁠⁠⁠ and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise. ------------------- 🗞️ In this latest edition of #AfricaScores, our partner newsletter, Ndeye explores the best practices from the NIL market that can be adapted to help African athletes capitalise on their own personal brands. Subscribe to receive #AfricaScores twice a month in your mailbox and get exclusive insights on the business of sports in Africa. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. ⁠⁠⁠⁠⁠⁠⁠⁠ 📲 Follow us: ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast

    28 min
  2. 21 AUG

    E138: What are the Enhanced Games? – Dr. Aron D'Souza

    In this episode, President of Enhanced Games, Dr. Aron D’Souza, joins Edem and Jabu to discuss the Enhanced Games, primarily the medical safety and ethical considerations of allowing athletes to use performance-enhancing drugs. Dr. D'Souza also addresses whether the Enhanced Games' commercial revenue is affected by their association with the use of performance boosters, the mixed reception that the concept has been received from the global sports community, why he believes senior officials at the International Olympic Committee are seeking job opportunities with Enhanced, and the level of interest from media companies to broadcast the inaugural edition of the Enhanced Games in 2025. ---------------- 👜 Listeners of our podcast can visit ⁠⁠⁠⁠mizizishop.com⁠⁠⁠⁠ and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. ⁠⁠⁠⁠⁠⁠⁠⁠ 📲 Follow us: ⁠⁠⁠Instagram⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠ 🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast ------------------- DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).

    24 min
  3. 13 AUG

    E137: Looking Ahead to LA28 and the Host City of 2036 Olympics – Rob Prazmark

    This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, Olympic Marketing expert, Rob Prazmark, joins Edem and Jabu to discuss his assessment of the overall success of Olympic marketing brand activations at Paris 2024, how LVMH leveraged its Paris 2024 official partner rights to maximise its brand visibility, the make up of the LA28 Local Organising Committee team, why LA28 is primied to be a fusion of sport, pop culture and entertainment, and whether an African country should host the 2036 Olympic Games. ---------------- 👜 Listeners of our podcast can visit ⁠⁠⁠mizizishop.com⁠⁠⁠ and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. ⁠⁠⁠⁠⁠⁠⁠⁠ 📲 Follow us: ⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠ 🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast ------------------- DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).

    28 min
  4. 6 AUG

    E136: VISA's Playbook for Olympic Sponsorship Success – Nicolas Mace

    This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, Paris 2024 Olympic & Paralympic Games Director at VISA, Nicolas Mace, joins Edem and Jabu to discuss how VISA approaches the management of its sport sponsorship portfolio, the history of VISA’s longstanding involvement in The Olympic Partner (TOP) Programme, VISA’s brand activation objectives at Paris 2024, how the brand is supporting athletes through Team VISA at the Games, and how the present sponsorship activation rollout will inform their Olympic marketing strategy for LA28 and Brisbane 2032. ---------------- 👜 Listeners of our podcast can visit ⁠⁠⁠mizizishop.com⁠⁠⁠ and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. ⁠⁠⁠⁠⁠⁠⁠⁠ 📲 Follow us: ⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠ 🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast ------------------- DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).

    24 min
  5. 3 AUG

    E135: Toyota's Olympic Sponsorship Strategy from Tokyo 2020 to Paris 2024 – Cedric Borremans

    This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, Head of Olympic & Paralympic Division at Toyota Motors Europe, Cedric Borremans, joins Edem and Jabu to discuss the evolution of Toyota's association with The Olympic Partner (TOP) Programme since 2013, the strategy Toyota implemented to mitigate the challenging nature of the Tokyo 2020 Olympic Games, the overarching campaign and brand activation approach for the Paris 2024 Olympic Games, and Toyota's post-Paris 2024 sports sponsorship outlook. ---------------- 👜 Listeners of our podcast can visit ⁠⁠mizizishop.com⁠⁠ and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. ⁠⁠⁠⁠⁠⁠⁠⁠ 📲 Follow us: ⁠Instagram⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠ 🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast ------------------- DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).

    27 min

About

Africa Business of Sport Podcast is an award-winning sport business podcast that delivers expert analysis of business trends, stories and developments across the sport industry in Africa and globally. The podcast gathers and interrogates various global and local perspectives of the rapidly evolving sports business ecosystem. Co-hosted by African sport business experts Edem Spio and Jabu Mtwa alongside leading sport broadcaster, Shon Osimbo. 🥇Africa Business of Sport Podcast - Africa's #1 sport business podcast.

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