Conducting User Research with Yann

Yann is currently the Co. Founder and general manager of YUX, a pan-African company which specializes in UX and human-centred Design. YUX is currently based in Dakar and Abidjan.

User research is the most essential part of the UX design process. Today, I and Adebola speak to Yann about how he and his team use several kinds of user research techniques to collect data in order to build great digital products.