In Your Element

Daniella Nordin and Brendan Henkel
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  • EVERY TWO WEEKS
In Your Element Podcast

In Your Element is where leadership meets real talk. It's the go-to podcast for everyday users and practitioners in the dynamic world of higher education. Each episode is packed with practical tips, best practices, and real-world use cases from Element451 users. We bring in leading voices from the field – from savvy higher ed IT leaders to visionary college presidents – to share their experiences and insights. Our discussions are candid, sometimes diving into the challenges and other times celebrating the triumphs of working in higher ed. Expect to hear about the latest trends, innovative strategies, and the impact of technology—especially AI—in personalizing student experiences throughout the entire student journey. We're not just talking theory here; it's about actionable insights that you can apply directly to your work. Tune in, get inspired. Whether you're a seasoned pro or just starting out in admissions, marketing, or student success, this podcast is your space to thrive in your element.

  1. 1 DAY AGO

    Transformative Leadership: Guiding Your Campus Through Tech Change

    In this episode of In Your Element, Cherron R. Hoppes, EdD, Chief Experience Officer at Notre Dame de Namur University, shares her extensive experience in higher education leadership, focusing on change management and technology adoption. With a background spanning student affairs, enrollment management, and academic program development, Cherron discusses the importance of empathy, strategic thinking, and clear communication in successfully leading change initiatives, particularly when introducing new technology in higher ed. She also highlights the value of understanding the "why" behind decisions and the dangers of over-customization.

    31 min

  2. 5 SEPT

    From Rodeos to ROI: ABAC's Unique Approach to Student Engagement

    In this episode of In Your Element, we sit down with Ryan Hogan, VP of Enrollment Management, Marketing, and Communication at Abraham Baldwin Agricultural College (ABAC), and the 2024 Boltie Award winner for Student Engagement. Ryan shares how ABAC is setting new standards for personalized student engagement using strategic communication and technology. He emphasizes the importance of making every student feel wanted by the institution and highlights how data-driven decisions and collaborative efforts are key to transforming higher ed.

    33 min

  3. 22 AUG

    How Wake Tech Revolutionized Student Engagement

    In this episode of "In Your Element," hosts Daniella Nordin and Brendan Henkel sit down with Kathy Taylor, the 2024 Element451 Captain of the Year from Wake Tech. Kathy shares her journey from managing manual processes to leveraging Element451 for streamlined student engagement. She discusses the transformative impact of personalized communication and offers insights into best practices for CRM implementation in higher education.

    25 min

  4. 8 AUG

    How Personalization Drove a 20% Enrollment Increase at Hesston College

    In this episode of In Your Element, Amber Hett from Hesston College shares the strategies and tools that led to an impressive 20% increase in student enrollment. As the Admissions Office Manager, Amber discusses how implementing Element451 streamlined communication and data management, making both staff and students happier. Her insights into personalized communication and cohesive team efforts offer valuable lessons for anyone in higher education admissions and marketing.

    28 min

  5. 1 AUG

    Live from eduWeb: How Cypress College Marries Data with Creativity

    Join Brendan Henkel live from eduWeb 2024 as he chats with Marcie, a communications specialist from Cypress College, about their implementation of Element451. Marcie shares her insights on networking at the conference, the power of automation and data integration, and her initial hesitations and newfound enthusiasm for AI in higher ed. Discover how Element451 has revolutionized their student engagement strategy and hear Marcie's top tips for successful CRM implementation.

    20 min

  6. 25 JUL

    Retention Revolution: How GTCC Keeps Students Coming Back

    In this episode of "In Your Element," we welcome Orna Shearin, CRM Specialist, from Guilford Tech Community College to discuss innovative strategies for student retention and engagement using Element451. Orna shares how the college is personalizing student communications, utilizing AI, and implementing effective communications to support students' academic and personal needs. Dive into the exciting developments at GTCC and discover practical ways to enhance student experiences at your institution.

    26 min

  7. 11 JUL

    RIT Certified's Breakthrough in Non-Traditional Student Success

    In this episode of "In Your Element," host Brendan Henkel welcomes Kristina Faller, Director of Marketing and Brand Experience, and Nick Ciccarone, Manager of Data and Systems from RIT Certified. The discussion revolves around their experiences implementing and using the Element451 platform at RIT Certified, a division of Rochester Institute of Technology focused on non-traditional education and workforce development. Kristina and Nick delve into the challenges and successes they've encountered while integrating Element451 into their operations. They explore how the platform has facilitated a dynamic and responsive marketing strategy, crucial for adapting to the rapidly changing job market and educational needs. The conversation also covers their innovative approaches to using data to enhance student engagement and tailor educational offerings to individual career paths. Brendan shares insights on the pivotal role of technology in transforming educational environments, emphasizing the personalized student experiences made possible by Element451. The episode is a deep dive into the practical applications of AI and CRM technologies in higher education, illustrating RIT Certified's journey from implementation to mastery, and their ongoing efforts to align educational offerings with real-world demands.

    47 min

  8. 27 JUN

    Shaping the Future of EdTech with Element451

    In this episode of "In Your Element," the spotlight is on Element451 and its groundbreaking advancements in digital transformation for higher education. Eric Range, VP of Product, discusses how Element451 is leveraging AI to enhance student engagement and streamline administrative processes. He introduces the latest AI-driven tools, such as specialized assistants for admissions and financial aid, which are designed to provide personalized and efficient solutions. Eric also highlights the company's approach to integrating user feedback and prioritizing impactful product developments. The episode offers valuable insights into the future of AI in edtech and practical advice for institutions looking to improve their recruitment and enrollment strategies.

    35 min
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Trailer

About

In Your Element is where leadership meets real talk. It's the go-to podcast for everyday users and practitioners in the dynamic world of higher education. Each episode is packed with practical tips, best practices, and real-world use cases from Element451 users. We bring in leading voices from the field – from savvy higher ed IT leaders to visionary college presidents – to share their experiences and insights. Our discussions are candid, sometimes diving into the challenges and other times celebrating the triumphs of working in higher ed. Expect to hear about the latest trends, innovative strategies, and the impact of technology—especially AI—in personalizing student experiences throughout the entire student journey. We're not just talking theory here; it's about actionable insights that you can apply directly to your work. Tune in, get inspired. Whether you're a seasoned pro or just starting out in admissions, marketing, or student success, this podcast is your space to thrive in your element.

Information

  • Creator
    Daniella Nordin and Brendan Henkel
  • Years Active
    2021 - 2024
  • Episodes
    31
  • Rating
    Clean
  • Copyright
    © 2024 Enrollify
  • Show Website
    In Your Element

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