Creating Superhero Experiences Every Day with Cydni Tetro: Taco Stop #13

I met up with Cydni Tetro on Taco Tuesday at Rico Cocina in Salt Lake City Utah. She's built her entire career and businesses around creating superhero moments for customers and her team everyday. A former Disney entrepreneur-in-residence, she is also the CEO of Brandless and Founder and President of Women Tech Council where she is impacting generations by empowering young women to pursue careers in business and tech. I wanted to learn more about her journey in understanding customers, insights into how it has helped shape her career, and advice she has to empower individuals and businesses to do the same. All…over tacos. It really doesn’t get much better than this!

• Secret #1: Take your customers on a journey
• Secret #2: Help people become part of the stories they love
• Secret #3: Put customers in the storyline — it's powerful
• Secret #4: Customer experience gives you a competitive edge
• Secret #5: Positive personalized experiences create loyal customers for life
• Secret #6: Successful companies are investing in improving experience
• Secret #7: Customers will pay a premium for experience
• Secret #8: Tech enables unique and personalized forms of human connection
• Secret #9: One moment impacts relationships forever
• Secret #10: Use your talents to help others develop theirs
• Secret #11: Diverse teams outperform in revenue and profits
• Secret #12: Help people become the very best they can become
• Secret #13: To change culture, first look at your own interactions

YOUR INPUT, FEEDBACK AND IDEAS

Thanks so much for watching this episode of Tacoincidence! I'd love to to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or ...over tacos. Make sure to SUBSCRIBE to this podcast so you'll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).

LINKS MENTIONED IN THIS EPISODE

Taco Stop #13: Rico Cocina SLC, Utah

• Website

Brandless

• Website
• Instagram  
• Facebook

Women Tech Council 

• Website

Cyndi Tetro

• Instagram
• LinkedIn
• Facebook

Scott Porter

• LinkedIn​

Search for the Perfect Taco

• Instagram
• YouTube​
• LinkedIn
• Website

ABOUT TACOINCIDENCE

This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, s