Customer Advocacy 2.0 With Deena Zenyk and Liz Richardson of the Captivate Collective

Hear the founders of the Captivate Collective discuss the new generation of customer advocacy programs that go beyond "T-Shirts for Happy Customers" and drive real value for organizations

5:38 to 6:30 Updates to advocacy outcomes from seller-centric to helping customers get impact

6:40 to 7:38 Do your customers really identify as "advocates" and does it matter if they're seeing an impact from your company?

10:59 to 10:58 Where advocacy should reside in the organization and why

15:00 to 15:44 "Everybody wants a piece of the customer" Why advocacy is becoming a cross-functional capability in advanced companies

25:15 to 26:16 Get started by talking to your customers; don't assume what you need, ask and know what customers want

26:50 to 26:36 If you want business results, you need to have a real, documented strategy. Otherwise, you get stuck as the team with the t-shirts