Marketing and Cupcakes Podcast

Stand Out Truck King
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Marketing and Cupcakes Podcast Podcast

Marketing and Cupcakes is marketing taught in simple ways, so you can improve your marketing skills and get more customers.

  1. 8 MAR

    Episode 22: Whale Talk with Tiffany Tranghese. Marketing Strategies for Talent Attraction

    Join Myke Connolly, the Stand Out Truck King, on a journey through the innovative world of marketing and recruitment in "Marketing and Cupcakes." In each episode, we delve into the sweet spot where marketing meets talent acquisition, exploring cutting-edge strategies for engaging top talent, building culture, and transforming careers. With special guests like Tiffany Tranghese from Pasco Workforce Solutions, we uncover the secrets to attracting and retaining the best employees, all while giving back to the community and elevating your business to new heights. Whether you're a startup looking for your first hire or a seasoned business seeking to refresh your recruitment approach, this podcast serves up the perfect mix of insights and inspiration—topped with a sprinkle of fun!

    24 min

  2. 10 FEB

    Episode 21: Whale Talk with Crystal Childs from DoMorre.com

    In this episode of the Marketing and Cupcakes® podcast Myke Connolly, the Stand Out Truck King, features the unapologetically honest Crystal Childs from DoMorre.com. This episode strips away the gloss to reveal the true strategies that drive successful marketing. Recorded live from Venture X Holyoke studio, we explore Crystal's journey from graphic design to becoming a marketing maven, her approach to creating cohesive campaigns, and her advocacy for real results over vanity metrics.

    41 min

  3. 14 JAN

    Epsiode 20: Whale Talk with Frank Nataloni: Curio Kitchens and Baths

    Join us on a deep-sea dive into the world of entrepreneurship with our special 'Whale Talk' episode on the 'Marketing and Cupcakes' podcast. Our guest, a seasoned business owner, Frank Nataloni. He shares invaluable insights on marketing, business strategies, and the path to 50 years of success. Don't miss this opportunity to learn from the best and elevate your business game. Tune in now for a taste of cupcake-infused wisdom!

    31 min

  4. 11 JAN

    Episode 19: The Blueprint to Building Iconic Brands

    Join us on the Marketing and Cupcakes Podcast as we sit down with the legendary John Sortino, the man behind the iconic Vermont Teddy Bear brand. Discover the secrets to creating a successful brand, from the power of simplicity to expanding into new markets. Gain insights into John's unconventional journey, including a surprising NASCAR sponsorship that transformed his business. Whether you're a marketing enthusiast or a business owner, you'll find valuable lessons in this conversation with one of America's greatest CEOs.

    22 min

  5. 13/12/2023

    Episode 18: Market Size and Need: A Breakthrough Strategy for Business Growth

    In this episode of the Marketing and Cupcakes Podcast, host Myke and John dive deep into the importance of understanding market size and need. John shares his experience in the teddy bear industry, where a shift from teddy bears to gifts transformed his business. They discuss the significance of recognizing the market you're in, how it impacts your marketing strategies, and how you can tap into various occasions to expand your business reach. Tune in for valuable insights on making your business thrive by aligning with market demand.

    20 min

  6. 02/10/2023

    Episode 17: The Art of Features and Benefits in Marketing

    Join Myke Connolly and John Sortino on the Marketing and Cupcakes Podcast as they dive into the world of features and benefits in marketing. Discover how understanding this essential concept can transform your marketing strategy, whether you're selling fitness trackers, salon services, or furniture. Learn from real-world examples and gain insights to craft compelling messages that resonate with your audience. If you're ready to take your marketing to the next level, this episode is a must-listen!

    19 min

  7. 26/09/2023

    Episode 16: Strategizing for Success: The Art of Self-Meetings

    Welcome to another episode of The Market and the Cupcakes podcast, where we dive into the essential strategies and tactics that can sweeten your business success. In this episode, John and Myke discuss the often-overlooked power of having a meeting with yourself, specifically on Mondays. They explore the importance of self-meetings for entrepreneurs and how it can impact your business's growth, particularly in the realm of marketing. Learn how to set monthly and quarterly marketing goals, fine-tune your marketing strategies, and measure your marketing efforts effectively. Plus, discover the GSD formula that can help you prioritize tasks and achieve your business objectives. Tune in and revolutionize your approach to self-reflection and business success.

    9 min

  8. 19/09/2023

    Episode 15: The Art of Patience in Marketing: How Long Does Good Marketing Take?

    Join Myke Connolly and John Sortino on the Marketing and Cupcakes Podcast as they tackle a pressing question faced by businesses of all sizes: "How long does good marketing take?" In this insightful episode, they explore the importance of patience, crafting effective messages, and understanding your target audience. Discover the secrets to marketing success and why it's a journey that requires time, strategy, and a dash of creativity.

    18 min
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Marketing and Cupcakes is marketing taught in simple ways, so you can improve your marketing skills and get more customers.

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