LTP025: Kristina Shea, Finding Inspiration From Blue Skies For Her Purpose-led Beauty Brand

Most business names probably have good stories, but Kristina Shea’s is one for the books. Kristina thought about naming her company Blue Skys Life & Beauty after looking up the blue skies in one of the darkest days of her life and realizing that even when everything is falling apart, everything will be okay. This realization helped her change her mindset and helped her keep moving forward.

Kristina, having used to working for 60 to 80 hours, decided to do something more purposeful. She pushed for this dream, despite not having much and despite not knowing what the future holds for her. This is why her company name’s is spelled as “BlueSkys” instead of “Blueskies”— because she believes that people should always be about their  Y (why) or their purpose.

What is Kristina and her company’s purpose? She built a brand that empowers women to reprioritize self-care because she believes that when people feel good outside, they will also feel good inside. And feeling good changes a lot as of things as it can reflect to how they deal with their business, career, family, and every single relationships they have, including with their own selves.

Kristina’s discovery of the health benefits of the CBD oil rooted from health issues that she herself experienced. Eventually she realized how it helps her skin from inflammation, along its other benefits such as its capability to fight free radicals that cause cancer as well as it being an antioxidant. Kristina also obtained a science degree in cannabis then later left her career in marketing communications and move to the cannabis public space to learn more.

Spending over a year doing research and talking to formulators and manufacturers, Kristina entered the field of beauty and skin care. She wanted to offer products that are non-toxic but also sustainable. Having products that has CBD, which always gets tied in marijuana and cannabis, Kristina opens up about her struggles with legalities and finances, among other things. Despite these, Kristina keeps on going as she believes that her story, her voice, her products, and her services is bound to resonate with and help someone.

Today’s Guest

With a strong business background as a senior executive, Kristina Shea has stepped out on her own into the entrepreneur space as the founder of BlueSkys Life™, a purpose-led, inclusive, holistic lifestyle wellness brand. 

Kristina has a life story of resilience — she has been widowed TWICE, experienced crushing personal & financial loss while raising her daughter as a single mother — and experiencing debilitating serious health conditions resulting from corporate burnout…

After 20 years of corporate America, she has turned focus to build an inclusive lifestyle wellness company ‘BlueSkys Life & Beauty™’—  a purpose-led brand which is focused on non-toxic products and non-toxic thinking. BlueSkys Life & Beauty offers natural skincare and wellness combined with education to support women to live their best life, and to build their WELLTH.

• Facebook: @BlueSkysLife 
• Instagram: @blueskyslife
• Blue Skys Beauty Website - www.blueskysbeauty.com
• Blue Skys Life Website - www.blueskyslife.com
• Clubhouse, Kristina Shea - https://www.clubhouse.com/@blueskyslife

You'll Learn:

• The importance of executional skills
• Always starting with your ‘why’ 
• Banking and legality struggles of setting up a company
• Building your network before you need it