Episode 192: Which is More Important: Marketing or Selling?

Key Points:

1. Marketing vs. Sales: Discover why marketing lays the groundwork for business growth and lead generation.
2. The 90-Day Rule: Learn the importance of consistent marketing efforts before measuring results.
3. Leveraging Competitors: Utilize competitor testimonials for valuable market insights and research.
4. Free Marketing Channels: Explore effective strategies using social media and content creation without breaking the bank.
5. Content Creation: Repurpose client interactions into engaging content across multiple platforms.
6. Strategic Marketing Plans: Align marketing efforts with business goals to build a trustworthy brand image.
7. Overcoming Challenges: Tackle budget constraints and leverage networking groups for support and feedback.