Geronimo Unfiltered

Geronimo Unfiltered

Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.  Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone.  Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate. So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...  This is going to be raw and unfiltered, zero bullshit.  So take a deep breath, strap yourself in, and let’s get started.

  1. The Job Ad That Will GUARANTEE You the Best Applicants You’ve Ever Seen

    39 MIN AGO

    The Job Ad That Will GUARANTEE You the Best Applicants You’ve Ever Seen

    Things are getting spicy on the pod today… we’re reviewing (and roasting) your job ads.  Listen in to find out if it's yours. So many studios complain that they put up a job ad and receive the WORST applicants, and cover letters that look like they were written by Chat GPT. Have you ever considered that your job ad looks like it was written by Chat GPT? If you read your job ad, would you even want to work at your studio? Today we are taking you through our method for hiring incredible team members that never misses. You’ll hear:  How to write a KILLER job ad that will get you the BEST team Everything that’s wrong with the job ads on Seek right now The phone screening questions that will get rid of anyone who's wasting your time The original Studio Manager job ad that landed us INCREDIBLE staff for our multi-award-winning studio … and a whole lot more  Make sure you click “follow” on the pod or over on IG @thegeronimoacademy so that you don’t miss next week's Part Two (we’re talking how to KEEP your dream staff member). Queue these episodes up next: ➡️ The Team Handbook: What It Is and WHY Your Studio Needs It (Spotify / Apple) ➡️ You Will NOT Grow With a Team of Casuals (Spotify / Apple) Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

    35 min
  2. The Truth Behind Why Some Studios Are Having Record Months & Others Are Shutting Down

    5 NOV

    The Truth Behind Why Some Studios Are Having Record Months & Others Are Shutting Down

    76% of our clients are having RECORD breaking months. Right. Now.  Yep. They’re not just growing. They’re hitting record revenue, and getting more members through their doors than ever. Today’s episode is in our NEW STUDIO SETUP (Check it out over on YouTube if you haven’t seen it already) and we’re doing something different this time. Soph is letting loose and telling you EXACTLY what is setting apart the ‘Rich’ from the ‘Poor’ Studios (or Brokies as we like to call them). All so that you know exactly how to set yourself and your studio up for success. Tip: Take notes of where you might be acting like a ‘poor studio owner’ and listen out for how you can fix it. You’ll hear: Why right now is Money Making Season The main behaviours that are keeping some owners BROKE (make sure you’re not doing this) What’s really driving the success of these studios if it's NOT the logo What the winning HQs are doing differently  How to keep clients around instead of watching them walk out the door And make sure you don’t miss these eps as well  The Only Thing Standing in the Way of You and a Multi-Million Dollar Studio IS You Apple Spotify 850 Members & 2.3% Churn Rate: Tribe's Owner Reveals His Game-Changing Strategies Apple Spotify WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

    31 min
  3. 3 Ways You’re Losing Money Every Single Session (Even if Your Classes Are Full)

    15 OCT

    3 Ways You’re Losing Money Every Single Session (Even if Your Classes Are Full)

    This topic is something that has got me so fired up.  I’ve been doing a lot of travelling recently which means I’ve visited a lot of gyms. And what I have found… has shocked me. In almost every gym I’ve been to, I’ve seen dollars literally walking right out the door, so today I am talking about the three ways you are probably losing money every single session. But the good news? It’s entirely preventable AND instead of just making sure you’re not making costly mistakes… I’m going to teach you how to get bonus revenue from every session instead.  Here’s how. You’ll hear:  How to convert a casual visitor into a full-time member in just 3 sessions The small tweak to make to your roster that will improve your bottom line Ways to turn every session into a sales event and not just a workout … and a whole lot more  And if you don’t have the systems dialed in or you don’t know where to begin - book a free 15-minute call here. Listen to Ash’s mindset episode ‘The Only Thing Standing in the Way of You and a Multi-Million Dollar Studio IS You’ on Spotify / Apple Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

    16 min
  4. The Fastest Growing UBX in NZ: How Liv Added $240k to her Bottom Line

    8 OCT

    The Fastest Growing UBX in NZ: How Liv Added $240k to her Bottom Line

    You’ve heard me speak about her on the pod before…  Today I’m sitting down with Liv, the owner of the FASTEST growing UBX in New Zealand. From running three studios, leaving home at 3 am to drive to her third studio (without taking away from her working hours), and feeling burnt out… Liv shares how she went from “winging it” to becoming a thriving multi-studio owner, who now brings in over $240k in additional profit annually. On today’s episode, Liv is walking us through her game-changing strategies including how she hired the team member who completely turned her business around, and how she has staff thanking her for her leadership decisions. Tune in to find out: The steps Liv took to add 150+ members to her studio in 6 months! How Liv built a strong, aligned team that actually looks out for each other The change that stopped Liv from having to micromanage her team Strategies to managing multiple studios while maintaining balance in her work life and personal life Prefer watching to listening? Check out the video version of the podcast here. Check out Liv’s studios on IG @ubxormiston @ubxmteden or at @oliviaashbys Liv’s Studio Websites: www.ubxtraining.com/gym/Ormiston www.ubxtraining.com/gym/MountEden WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

    29 min
  5. 4 Steps to Capitalise on Studios Shutting Down in Your Area

    1 OCT

    4 Steps to Capitalise on Studios Shutting Down in Your Area

    When another studio shuts down, you are being given the opportunity to make 3 months of sales… in two weeks. Remember: these leads already have a vision, a goal they are working towards, and a training schedule. And it is in their own best interest to fill that gap as quickly as possible.  That’s where you come in. But you have to do it the right way. This episode is all about how you can turn that closure into a massive opportunity to boost your membership and grow your business. I’m talking all about how to gain 50+ new members in just a few weeks, the secret formula to creating your own luck in business and how to approach it legally (no spam laws). Start preparing now. You’ll hear:  03:03 - How to get the studio owner on your side as a collaborator so that they can introduce you to their members + the exact email you need to send 06:45 - The correct way to run an ‘Open Week’ that will have displaced flocking to your studio 10:19 - The lead sequence that puts you ahead of 80% of competing studios, making you the top option 13:35 - Key steps to convert these leads into full-time members + a horror story of a client who failed this last sprint … and a whole lot more Prefer watching to listening? Check out the video version of the podcast here. Want the sales script? Hit me up on IG @hey.doza. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

    20 min
  6. How to Establish Yourself as a LEADER with Rohan Dredge

    24 SEPT

    How to Establish Yourself as a LEADER with Rohan Dredge

    “When you take on the responsibility of leadership, you’re not taking on additional responsibilities. You are changing your career.” Joining me on today’s episode is the incredible Rohan Dredge: the CEO of Pragmatic Thinking, a behaviour and motivation strategy company who has worked with the likes of Qantas, Toyota, Suncorp and Geronimo. Rohan’s first episode ‘How to be a Leader People Actually Want to Follow’ is one of our MOST listened-to episodes. When we were down in the Gold Coast we knew we HAD to get him back on the poddy to continue to level up our leaders. When we go into the health and fitness industry, we all have one goal: to help people get fitter, stronger and lead happier lives. But as your business grows, your role shifts from directly helping members to leading and managing teams. And it’s not a change most of us are prepared for. Join me as I ask Rohan all of your most commonly asked leadership questions including: 01:26 - What are the qualities of a highly effective leader? 03:23 - What are some of the operating systems that create a highly effective leader? 06:35 - How can you make confident decisions as a leader? 08:45 - How can you become a leader who responds rather than reacts? 18:48 - The right way to give performance reviews and give staff feedback EVEN if it’s hard 26:29 - What do you do when your team has a poor culture? 32:56 - If you don’t like confrontation… How do you enforce changes that will upset your staff? 35:33 - What if you're afraid to push a team member for fear they might leave? 38:16 - How to empower your team without micromanaging them 43:20 - The Controversial Question… Can anyone be a good leader? … and a whole lot more  Listen to the OG episode with Rohan about How to Be a Leader People Actually Want to Follow over on Spotify / Apple.  Learn more about Rohan Dredge and Pragmatic Thinking by visiting www.pragmaticthinking.com or heading over to Rohan’s LinkedIn here. Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

    53 min

Trailer

About

Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.  Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone.  Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate. So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...  This is going to be raw and unfiltered, zero bullshit.  So take a deep breath, strap yourself in, and let’s get started.

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