Playbook For Amazon

Jeff Lieber
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Playbook For Amazon

At TurnKey Product Management, we help brands sell over 8-figures per year on Amazon. On this podcast, we are sharing with you the tips and tricks of Amazon, how we are helping clients up-level their Amazon game, and you'll hear from other sellers and experts who have walked the road before you. This is your go-to resource for everything Amazon! If you're in need more more Amazon support you can visit: www.TurnKeyProductManagement.com, and be sure to follow us on Instagram @TurnKeyProductManagement, on Facebook at https://www.facebook.com/TurnkeyProductManagement/, or at our YouTube Channel https://www.youtube.com/channel/UCdm_yE3z7vJ1xjKjZaKE2Sw.

  1. 17 SEPT

    Episode 107: Mastering Amazon Product Selection: A Guide to Launching Successful Products

    https://youtu.be/8ZL53O44pfE?si=DqF5S_iI55x6JSd2 How to Choose Winning Products for Amazon Sellers Key Factors to Consider When Selecting Your Next Amazon ProductIn the competitive world of Amazon selling, choosing the right product can make or break your success. This guide outlines essential factors to consider when selecting your next Amazon product:Market Demand: Look for products where the top seller generates at least $100,000 per month, and the 10th-ranked seller makes $30,000 monthly.Competition: Aim for niches where the 10th-ranked product has fewer than 500 reviews, indicating room for new entrants.Differentiation: Find at least one way to make your product stand out from competitors.Price Point: Target products in the $9.99 to $150 range for optimal profitability.Repeat Purchase Potential: Consider products that customers will buy regularly.Size and Weight: Smaller, lighter products often have better profit margins due to lower shipping costs and Amazon Fees.Brand Vision: Ensure your product aligns with your overall brand strategy and appeals to your target customer avatar.Product Line Potential: Plan for at least five complementary products to build a robust catalog. By following these guidelines and using tools like Jungle Scout or Helium10, you can increase your chances of launching a successful product on Amazon.

    14 min

  2. 7 AUG

    Episode 106: How To Boost Your Amazon Post

    https://youtu.be/x0GRYflLwLI Maximize Your Amazon Posts for Better Visibility New Boosting Feature Offers Exciting Opportunities for SellersAmazon Posts, the platform's social media-like feature, has recently introduced a game-changing option: post boosting. This new capability allows sellers to amplify their reach and engagement, similar to promoted posts on other social media platforms. By leveraging boosted posts, brands can significantly increase their visibility on Amazon, potentially driving more traffic to their listings and storefront.To make the most of this feature, it's crucial to understand what makes a post eligible for boosting. Amazon has set specific criteria that posts must meet:Community Guidelines: Ensure your content adheres to Amazon's community standards, avoiding prohibited language, hate speech or violence.Image Quality: Use high-resolution images (minimum 1000x1000 pixels, maximum 10,000 pixels on the longest side) to allow customers to zoom in and see details.File Formats: Stick to JPEG (preferred), TIF, PNG, or GIF formats, with a maximum file size of 10 MB.Video Specifications: For video posts, maintain a minimum resolution of 540x960 pixels (1080x1920 recommended), with a length between 6 and 45 seconds. When creating content for your Amazon Posts, consider these strategies:Showcase new product launchesUse lifestyle images demonstrating your product in useCreate seasonal content to stay relevantHighlight product features with close-up shotsDraw inspiration from successful competitors in your categoryBy following these guidelines and implementing creative strategies, you can create compelling posts that are not only eligible for boosting but also resonate with your target audience. Remember, the key to success with Amazon Posts is to provide value to your customers while showcasing your products in an engaging and authentic way.

    11 min

  3. 1 AUG

    Episode 101: Key Takeaways from Protecting Your Amazon Brand’s Intellectual Property

    https://youtu.be/CIM2Kv4dCXA Understanding Intellectual Property Protection on Amazon: Insights from Thorncrest's Keith HarmonIn a recent episode of the Amazon Playbook Podcast, hosted by Brad Enright of TurnKey Product Management, Keith Harmon from Thorncrest provided invaluable insights into intellectual property (IP) protection for Amazon sellers. Here's a concise recap of the conversation, highlighting key points and actionable steps for sellers to safeguard their brands.Why IP Protection MattersKeith emphasized the critical importance of protecting intellectual property on Amazon. Unauthorized sellers and counterfeit products can severely impact a brand's sales and reputation. Setting up robust IP protections is not just a legal necessity but a strategic business move to ensure long-term success.Key Steps for Amazon Sellers1. Trademark Registration: Registering a trademark is a fundamental step. It allows sellers to enroll in Amazon's Brand Registry, providing tools to protect their brand against unauthorized sellers.2. Consider Copyrights and Patents: While copyrights can be costly and complex, they offer another layer of protection. Patents are essential for unique inventions and products. Consulting with an attorney can help determine if these are necessary for your business.3. Monitor Unauthorized Sellers: High-ticket items are particularly vulnerable to unauthorized sellers. Regularly monitor your listings and take swift action against any infringements. thorn-crest.comHandling InfringementsWhen encountering IP violations, Keith advises sellers to:1. Submit Complaints via Brand Registry: Utilize the tools provided by Amazon to report and remove unauthorized listings. 2. Delegate When Necessary: If the issue is persistent and time-consuming, consider hiring professionals like Thorncrest to manage and enforce your IP rights.International ConsiderationsEnforcing IP rights internationally can be complex due to varying laws. Brands selling globally should consider international trademarks and monitor specific marketplaces notorious for counterfeits. Setting up selective distribution agreements can help control where and how products are sold.Proactive MeasuresProactive IP management can prevent issues before they escalate. Regularly updating agreements with distributors, monitoring third-party marketplaces, and maintaining transparent pricing strategies are crucial. Engaging with legal services to oversee these aspects can save significant costs in the long run.Keith Harmon's insights underscore the importance of comprehensive IP protection for Amazon sellers. By taking proactive steps and utilizing available tools, brands can safeguard their products and maintain their market position. For detailed guidance and assistance, Thorncrest offers specialized services to help sellers navigate these challenges effectively.

    30 min

  4. 23 JUL

    Episode 103: Maximizing Sales with Amazon Subscribe and Save Coupons

    https://youtu.be/x0GRYflLwLI Maximizing Sales with Amazon Subscribe and Save Coupons Increase Customer Retention and Boost Sales with Targeted PromotionsAmazon's Subscribe and Save program offers a fantastic opportunity for sellers to increase customer retention and boost sales through regular, automatic orders. By enrolling your products in this program, customers can receive their favorite items at a discount, delivered at regular intervals. This convenience, combined with cost savings, makes it an attractive option for many buyers.To set up Subscribe and Save coupons, you first need to ensure your products are eligible for the program. Once enrolled, you can offer discounts on the first order to entice new subscribers. Typically, sellers can choose from three base discount options: 0%, 5%, or 10%, with an additional one-time discount for new subscribers. This strategy not only encourages initial subscriptions but also fosters long-term loyalty. The benefits of Subscribe and Save coupons extend beyond customer retention. These coupons enhance your product’s visibility on Amazon, appearing prominently on product pages and in search results. Successful campaigns have shown that these coupons can significantly boost sales and customer engagement. To maximize the effectiveness of your coupons, it’s crucial to find the right balance between attractive discounts and profitability. Continuously monitor performance and be ready to adjust your strategy based on customer feedback and sales data.In conclusion, utilizing Amazon's Subscribe and Save coupons can be a game-changer for your business. By implementing this strategy, you can increase customer loyalty, enhance visibility, and ultimately drive sales growth. Start leveraging this tool today to unlock its full potential

    18 min

  5. 12 JUL

    Episode 102: AI Secrets for Amazon Success: Unlocking Competitive Insights

    https://youtu.be/ThzP0Q9qAqk AI Secrets for Amazon Success: Unlocking Competitive Insights Elevate Your E-commerce Game with AI AnalysisDive into Data Discoveries for Competitive SuccessIn the February 2024 roundtable, the spotlight was on harnessing AI for competitor analysis, particularly tailored for Amazon. Attendees delved into the utilization of AI platforms such as ChatGPT, Bard, and Clod to extract insights on various fronts like category exploration, scrutinizing sales copy, interpreting reviews, and deriving insights from product images. Leveraging AI's capabilities, businesses can efficiently gather data to inform their Amazon strategies, saving time and obtaining invaluable competitive intelligence. Participants gained insights into how AI can facilitate the dissection of competitors' sales copy to pinpoint crucial benefits, keywords, and trends, empowering them to refine their product listings for better appeal. Furthermore, AI-powered analysis of customer reviews offers a wealth of information on prevalent concerns, strengths, and weaknesses of rival products, assisting businesses in enhancing their offerings to align more closely with customer preferences. Additionally, AI tools like Bard provide valuable insights from competitors' product images, serving as inspiration for creating visually captivating and informative content.Throughout the discussion, emphasis was placed on furnishing adequate context to AI prompts to ensure precise and insightful outputs. By seamlessly integrating AI into their Amazon strategies, enterprises can gain a competitive edge by making informed, data-driven decisions and staying ahead in the dynamic e-commerce landscape.

    15 min

  6. 4 JUL

    Episode: 101 How to Maximize Your Brand Presence with Amazon Storefronts

    https://youtu.be/5g39QHP10hg Unlock the Full Potential of Your Amazon Storefront: Best Practices Effective Strategies to Boost Visibility and Sales on Amazon The Amazon storefront is a crucial tool for brand registry, offering businesses a dedicated space to showcase their brand and product catalog. Acting as a mini-website within Amazon, it provides extensive customization options and is accessible via seller listings, PPC ad placements, and external links. Setting up an Amazon storefront involves logging into Seller Central, navigating to the "Stores" section, and adding brand information, product images, videos, and infographics, including shoppable images for an engaging shopping experience. The benefits of the Amazon storefront include enhanced brand exposure through PPC advertising, brand consistency, and customer engagement via Amazon Posts. It also allows businesses to drive external traffic to their storefront, increasing conversions. Best practices for designing a storefront include competitor analysis, organizing tabs and categories for easy navigation, and creating high-quality content that highlights product benefits.Tracking and optimizing the storefront using Amazon’s insights is essential, allowing businesses to monitor visitors, views, sales, and top-performing pages, and to perform split tests and seasonal updates. A well-optimized Amazon storefront is vital for brand growth, necessitating continuous monitoring and updating to align with evolving customer preferences.

    15 min

  7. 12 JUN

    Episode 105: Effective Promotional Strategies for Amazon Prime Day

    https://youtu.be/-be8JcCccho Winning Promo Hacks for an Epic Amazon Prime Day Utilizing Coupons, Promo Codes, and Tiered Promotions Amazon Prime Day offers several promotional avenues to boost your sales, and understanding each can make a significant difference. Prime Exclusive Discounts are highly effective, but you can also leverage coupons, promotional codes, and tiered promotions.   Coupons will be available for scheduling once Amazon announces the Prime Day dates. It's advisable to match at least a 20% discount to stay competitive. Promotional codes and tiered promotions, such as "buy two, get 10% off," can complement your discounts and drive higher order values. Combining these promotions strategically can enhance your overall sales performance. Additionally, brand-tailored promo codes target specific audiences, such as abandoned cart shoppers or new customers, offering a personalized touch that can boost conversions. Preparing these promotional tools ahead of time and ensuring they align with your pricing strategy will position you well for a successful Prime Day

    11 min

  8. 29/11/2023

    Episode 99: Overcoming Amazon Seller Support Issues with Seller Candy

    https://youtu.be/UXNapqDV8J0 Why Is Amazon Seller Support So Frustrating? Selling on Amazon has some challenges, especially when dealing with seller support. Long wait times, inconsistent or unhelpful answers, and policies that restrict your ability to edit listings can leave sellers frustrated and losing sales. To help sellers optimize their time and focus on growing their business, we spoke with Arvin Teano, Chief Delivery Officer at Seller Candy, on the Amazon Playbook podcast. Seller Candy offers dedicated account managers to handle seller support issues so sellers don't have to. Key Takeaways: - Be sure to thoroughly troubleshoot issues yourself before contacting seller support. Follow all the steps they recommend. This shows you've done your diligence when you do need to get the issue resolved.- The top problems Seller Candy helps resolve are restricted listings, buy box issues, updating listings and brand registry, inventory discrepancies, and reimbursements.- Seller Candy managers have experience working for Amazon seller support. They know workarounds and can get issues properly escalated and resolved.- Using Seller Candy frees up sellers' time to focus on critical business priorities rather than spend a lot of time communicating with seller support.- Seller Candy handles issues for both Seller Central and Vendor Central accounts. They can be given access to all or part of the seller's account based on the seller's comfort levels. - Flat files are key to managing listings but can damage your account if misused. 90% of Seller Candy's work involves expertise in properly using flat files. No seller wants to waste time battling seller support. Check out SellerCandy.com to see if their team of Amazon experts can help resolve your seller support headaches.

    27 min
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About

At TurnKey Product Management, we help brands sell over 8-figures per year on Amazon. On this podcast, we are sharing with you the tips and tricks of Amazon, how we are helping clients up-level their Amazon game, and you'll hear from other sellers and experts who have walked the road before you. This is your go-to resource for everything Amazon! If you're in need more more Amazon support you can visit: www.TurnKeyProductManagement.com, and be sure to follow us on Instagram @TurnKeyProductManagement, on Facebook at https://www.facebook.com/TurnkeyProductManagement/, or at our YouTube Channel https://www.youtube.com/channel/UCdm_yE3z7vJ1xjKjZaKE2Sw.

Information

  • Creator
    Jeff Lieber
  • Years Active
    2019 - 2024
  • Episodes
    105
  • Rating
    Clean
  • Copyright
    © 2019
  • Show Website
    Playbook For Amazon

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