Audience-First Content Strategies w/ Dace de la Foret (Nationwide)

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Dace de la Foret, AVP of Social Media at Nationwide.

They discuss audience-first content strategies, the importance of authenticity, and how user- and employee-generated content build trust. Dace also highlights the role of music in branding and how partnerships, like Nationwide's with the NFL, connect with fan bases.

He predicts a future in the creator economy driven by niche content, authenticity, and trust.

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Show Notes:

(01:04) - Introduction to Dace
(05:25) - Audible brand connection
(10:20) - User-generated and employee-generated content
(17:27) - Partnerships and reaching specific fan bases
(22:25) - Putting the audience first in content strategy
(26:57) - Future of the creator economy

Check out some of our previous episodes:

• The Creator’s Attorney w/ Tyler Chou
• ⁠⁠The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠Pay Transparency for Creators w/ Lindsey Lugrin⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠How To Protect Your Social Media Accounts w/ Liron Segev⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Future of Online Communities w/ Sara Wilson⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liquid Death's Unconventional Marketing w/ Greg Fass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠