Building an audience first

Audience first of product first? New age SaaS founders are finding themselves in a soup when it comes to this part. Although, after talking to many people, I’ve come to realise there’s no right way to do it. Each approach brings its own goods with it.

To find out more, I spoke to Stewart Hillhouse over the weekend about taking the audience-first approach and the merits of it.

We covered quite a lot. Let me break it down for you -

• Stewart's views on building an audience first as opposed to a product
  
• Areas to focus on while building an audience
  
• Why do companies take this approach?
  
• Why consistency is key
  
• Metrics Stewart tracks as the Head of Audience Growth