Building the Next Generation of Content w/ Max Levine (AMP Studios)

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Max Levine, co-founder of AMP Studios.

Max dives into AMP Studios' mission to create brand-friendly, inspiring content for young audiences and emphasizes the importance of strong relationships and supporting creators in realizing their dreams.

He discusses the surge of influencer-led brands, advising creators to focus on content while collaborating with experts for brand-building. Max also sheds light on the challenges of building a sustainable business in the crowded creator economy and the potential for creators to become the next generation of mainstream stars.

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Show Notes:

(01:05) - Introduction to Max
(03:32) - Importance of relationships and seeing creators succeed
(11:08) - Rise of influencer-led brands and expert partnerships
(14:15) - Challenges of building a viable business in the creator economy
(17:54) - YouTube as a revenue driver and the potential of the upper echelon of the market

Check out some of our previous episodes:

• ⁠⁠⁠⁠The Creator’s Attorney w/ Tyler Chou⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠Pay Transparency for Creators w/ Lindsey Lugrin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• How To Protect Your Social Media Accounts w/ Liron Segev⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Liquid Death's Unconventional Marketing w/ Greg Fass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Are Brands Adapting to the Changing Role of Creators w/ Desir