Fresh Banter with Darren Foley, Founder of FLY the Boutique Brand and Design Consultancy

Fresh Banter with  Darren Foley Founder of FLY boutique brand and design agency

Darren and I were introduced many years ago when he joined my Fresh Banter mastermind group and he is still part of a tight knit group that developed from that.

It’s invaluable for business owners and leaders to have somewhere they can:

• discuss issues with peers,
• learn from others
• expect honest answers to difficult questions.

Having left school, a friend suggested he may want to apply to be a junior designer in her work place and as soon as he went there he knew he had found his tribe! He spends time now talking about careers in design to younger people to help them understand all the opportunities that creative industries offer.

Darren loves working with food and drink brands and has recently taken a non exec directorship at Soda Folk – he relishes being involved from every angle of the business and adding value throughout.

He’d like to think people can see his integrity and depth of knowledge, and that in turn builds their trust in what he can deliver for them.

He talks about:

• Whether challenger and icon are the most useful ways to describe businesses
• How he values a business partner he can bounce ideas off,
• We laugh about what our Mums think about the work we do.

Darren loves to be around positive creative people and to have access to nature and outdoor space. 

He has some good advice for people starting out and his list of things you can never get ‘too much’ of is extensive.

Wherever you are listening, I know you will enjoy this podcast and get something that resonates from it too.

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