I Do Wedding Marketing Podcast Nina Addeo

Here's a behind-the-scenes revelation for wedding industry entrepreneurs: Tanya Pushkine, known as the Vow Whisperer, started her successful business without a plan or strategy. Surprisingly, her journey from actress to corporate professional took a dramatic turn after her own wedding ceremony was covered by the New York Times.

But here's the unexpected part – despite her unconventional start, Tanya has become a leading figure in the industry, coaching clients to deliver personalized vows with her acting skills. There's more to this story that will truly inspire your own entrepreneurial journey.

In this episode, you will be able to:


Discover the key steps to launch a successful wedding industry business.


Uncover the secrets to crafting unforgettable personalized wedding vows.


Navigate the challenges and opportunities of wedding planning in the modern era


Learn how to effectively utilize acting skills to elevate wedding ceremonies.


Explore the journey of transitioning from corporate life to a thriving entrepreneur in the wedding industry.



My special guest is Tanya Pushkine

Tanya Pushkine, widely recognized as the "Vow Whisperer," brings a fresh and unconventional approach to the wedding industry. Transitioning from a successful acting career to corporate PR, Tanya's journey into crafting personalized wedding ceremonies and vows is both inspiring and impactful. With her unique ability to seamlessly blend acting skills into the art of officiating, Tanya creates captivating and unforgettable experiences for couples. Despite embarking on this path during the challenging pandemic years, her unwavering determination and passion have led to remarkable success in a relatively short time. Tanya's profound understanding of the importance of personalized ceremonies and her exceptional ability to connect with couples make her a valuable source of knowledge for wedding industry entrepreneurs.

The key moments in this episode are:00:00:03 - The Origin Story of The Vow Whisperer 00:03:20 - Overcoming Challenges and Building Success 00:07:45 - Leveraging Acting and PR Skills in Sales 00:13:55 - Carving a Niche and Differentiating Services 00:17:29 - The Importance of Coaching for Wedding Vows 00:18:11 - The Importance of Familiarizing, Not Memorizing, Vows 00:19:13 - Educating Couples about Ceremony Services 00:24:53 - Outsourcing Wedding Services 00:29:34 - Coaching for Presentation and Public Speaking

Visit Tanya's website:

https://thevowwhisperer.com/



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Welcome to the I Do Wedding Marketing Podcast! On this episode of the podcast host Nina Addeo discusses the importance of consistent marketing, even as a seasonal business.

Join Nina May 9th at the Click to Convert virtual summit! Get your free ticket:

https://ido--inkpotcreative.thrivecart.com/c2c-all-access-pass/662e932ce7731/

Follow Nina on Instagram:

https://www.instagram.com/idoweddingmarketing/


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SPOILER ALERT: The perfect post may not exist. You want the perfect performance instead. In this episode, Nina Addeo discusses the cost of waiting for the perfect social media post and what wedding industry professionals can focus on instead!




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Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message

In the latest episode of the I Do Wedding Marketing Podcast, Daniela E. Justus of Wedding Industry ads, a digital marketing agency specializing in the wedding industry, shares valuable insights on leveraging Google Ads and Meta (Facebook and Instagram) for wedding businesses.

Host Nina Addeo and Daniela discuss the precision targeting and audience reach offered by these platforms, emphasizing their role in capturing potential clients at various stages of the wedding planning journey. Daniela's expertise sheds light on the effective use of social media and ads to generate high-quality leads, highlighting the Lead Lock system for smoother customer experiences and the benefits of automation in responding to inquiries. With a focus on precision targeting, customer experience, and financial transparency, this episode offers practical strategies for wedding professionals looking to enhance their marketing efforts.

Whether you're new to digital marketing or seeking to refine your current strategies, Daniela's insights provide valuable takeaways for attracting more clients and increasing bookings for your wedding business.




In this episode, you will be able to:


Maximize Your Online Presence with Digital Marketing Strategies for the Wedding Industry.


Unlock the Power of Meta Advertising to Elevate Your Wedding Professional Brand.


Skyrocket Your Venue's Visibility with Google Ads Tailored for Wedding Venues.


Streamline Your Lead Management System for Seamless Client Interactions.


Master the Art of Effective Targeting in Wedding Industry Ads for Maximum Impact.






The key moments in this episode are:00:00:02 - Introduction and Location 00:02:46 - Differences in Sales Cycles 00:04:49 - Importance of Targeting in Advertising 00:09:40 - The Role of Google in Advertising 00:13:08 - The Ultimate Power Couple: Google and Meta 00:15:00 - Benefits of Meta for Relationship Building 00:16:24 - Preparing for Meta Advertising 00:21:38 - Importance of Dedicated Landing Pages for Google Ads 00:24:16 - Understanding the Investment Behind Online Advertising 00:27:35 - Outsourcing vs. DIY for Advertising 00:30:43 - Maximizing Quality Leads through Ads and Social Media 00:32:20 - The Lead Lock System 00:35:33 - Customized Automations for Improved Customer Experience 00:38:14 - Working with Wedding Industry Ads 00:43:38 - Connect with Daniela


Connect with Wedding Industry Ads:

https://weddingindustryads.com/

Apply for WIA Meta VIP Day:

https://www.weddingindustryads.com/vip-day

Follow Daniela and WIA on Social Media:

https://www.instagram.com/weddingindustryads/

https://www.instagram.com/danielaejustus/

https://www.pinterest.com/WeddingIndustryAds/



Connect with I Do Wedding Marketing:

https://www.linkedin.com/nina-addeo-699898ab

https://www.idoweddingmarketing.com/

https://www.instagram.com/idoweddingmarketing/

https://www.pinterest.com/idoweddingmarketing/




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Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message

Whether sales calls, e-mails or meetings, this is where your best ideas for your wedding business' content can come from!

In this episode of the I Do Wedding Marketing Podcast Nina Addeo talks about pieces of your sales calls to utilize for engaging social media content.







Engaged to Engagement Workshop⁠


https://www.facebook.com/idoweddingmarketing


https://www.linkedin.com/nina-addeo-699898ab


https://www.idoweddingmarketing.com/


https://www.youtube.com/@idoweddingmarketing

https://www.instagram.com/idoweddingmarketing/










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Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message

Does this sound familiar? You've been told to focus on posting content on every social media platform to boost your business, only to end up feeling overwhelmed and spread too thin, right? You're not alone. It's frustrating to put in all that effort and not see the results you want. Let's change that.

My special guest this episode is Emily Rochotte, Wedding Industry Expert and fellow social media manager.

Emily Rochotte is a seasoned content writer, social media manager, and speaker, with over ten years of experience collaborating with wedding professionals and contributing to renowned publications such as The Knot, Brides, and BizBash. Her expertise lies in enhancing brand awareness and driving business growth through compelling content creation. With a strong focus on supporting entrepreneurs, Emily's in-depth knowledge and insights are invaluable for wedding professionals seeking to elevate their social media presence and establish meaningful connections with their audience.



In this episode, you will be able to:


Master short form video content creation to captivate and connect with modern couples.


Maximize Snapchat's potential to reach and engage with Gen Z couples in the wedding industry.


Engage and entertain viewers with captivating YouTube shorts to grow your wedding business.


Diversify your social media platforms to expand your reach and connect with a broader audience.


Enhance engagement and impact with effective social media video editing techniques for wedding professionals.



Mastering the art of creating attention-grabbing short-form video content is invaluable for wedding professionals looking to strengthen their online presence. This captivating medium allows for authentic storytelling, heightening emotional engagement with prospective clients. With its brevity, it delivers a punchy impact, making it an appealing marketing tool for wedding businesses on social media platforms like TikTok and Instagram.



Connect with Emily:

https://www.instagram.com/emilyrochotte/

https://emilyrochotte.com/

https://www.tiktok.com/@emilyrochotte


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Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message