CMO Confidential

Mike Linton // I Hear Everything Podcast Network
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CMO Confidential

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job. CMO Confidential is Presented by Props: www.props.co

  1. 1일 전

    Jim Stengel | Former P&G CMO |A Top Marketer Riffs on What It Takes to be a Successful CMO

    Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better

    34분

  2. 11월 19일

    Chris Andrew | CEO Scrunch AI | Is Your New Best Customer an AI BOT - Welcome to the New Frontier

    Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win "BOT engagement."

    33분

  3. 11월 12일

    Tom Stein | Chairman, Stein IAS | The Inherent B2B Marketing Problem & What to Do About It

    Tom shares his thoughts on why we are in "The B2B Decade," the underleveraged power of many B2B brands, and how organization structures are often in the way of good marketing.

    35분

  4. 11월 4일

    Jason Radisson | New CMOs at the Inflection Point – Tips for the Hard Situations | CMO Confidential

    Jason shares his thoughts on how to approach inflection points like declining sales, a change of control, or company pivot -- and the importance of focusing on the outcome you have to deliver to move the business forward.

    35분

  5. 10월 29일

    Jean English | Big Tech & B2B Marketing-What You Need to Know | Juniper Networks | CMO Confidential

    Jean describes the ongoing digital transformation journey, how the "Infrastructure Layer" works and why it's so important to marketers, and why Marketing and IT should be BFF's.

    34분

  6. 10월 22일

    Joyce Kim | Report From the Front Lines of Cybersecurity & What It Means for Marketers | Zscaler

    Joyce describes the ongoing race between companies and the innovative onslaught of bad actors, the concept of "Zero Trust," and how marketers can be good partners with their Chief Information Security Officers (CISOs)

    33분

  7. 10월 15일

    The Digital Ad Industry is Built on the Wrong Principles & Other Things That Make You Go Hmmm

    A CMO Confidential Interview with Tom Goodwin, author, speaker, and former head of innovation at Publicis, Zenith and Havas. Tom makes the case that much of today's marketing spending is wasted on a "playbook of precision" where everything can be attributed and all customers can be micro-targeted.

    35분

  8. 10월 8일

    Scott Griffiths | Primer on the Marketing CFO - Why it Might Be Right for You | CMO Confidential

    Scott discusses how marketing and finance can get into a self fulfilling doom loop by avoiding hard discussions, what it takes to be a good Marketing CFO, and his belief that it is important to recognize the true leaders versus solid performers.

    35분
모두 보기(92개)

소개

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job. CMO Confidential is Presented by Props: www.props.co

정보

  • 제작진
    Mike Linton // I Hear Everything Podcast Network
  • 방송 연도
    2023년 - 2024년
  • 에피소드
    92
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    © All Rights Reserved 2023
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    CMO Confidential

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