Marketing Freaks

Overdrive Digital
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Marketing Freaks

The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)

  1. 11월 1일

    #EP169 - The Agency vs Platform Rep Debate, Who Should You Listen To??

    Send us a textWelcome back to another short episode, with the topic for this one being the sometimes frustrating relationship between agencies and platform reps. In this episode we explore why this can get frustrating and, if as a client you seem to be getting conflicting advice, we talk about why this is the case and how to decipher what to take on board. Enjoy and please subscribe for more!

    8분

  2. 10월 28일

    #EP168 - AI Influencers, Don't Believe Everything You See On The Internet!

    Send us a textIn this episode we talk through the growth in AI or virtual influencers. We talk through what they are, how they are growing and what brands are so far getting involved in the use of AI influencers. What are your thoughts? Do you agree, or does the world of AI influencers freak you out a bit?

    6분

  3. 10월 23일

    #EP167 - Turning Nova Twins into a Brit Award Nominated Artist, with Marshall Records

    Send us a textWelcome to the final episode of The Scale Up Season! In episode 167, Jon is joined by Steve Tannett, Director of Music Platforms at Marshall to discuss what it takes to turn an artist like Nova Twins into a Brit Award Nominee. Tune as Steve shares his experience and the transition from being the artist to being behind the record label, discovering artists and discover how the Marshall brand evolved from Amps to Albums.Marketers and music enthusiasts alike will gain val...

    36분

  4. 10월 16일

    #EP166 - The Scale Up Season: How to Create Brand Video That Sells, with Erica Grubman, Mojo Supermarket

    Send us a textWelcome to episode 166 of The Marketing Freaks Podcast. This week, Jon is joined by Erica Grubman, head of production at Mojo Supermarket, a Brooklyn based agency renowned for it's bold creative campaigns. Erica shares insights from her experience producing ads for major brands like Meta and Peloton, the evolving role of a producer in 2024, with a focus on balancing creativity, budget and performance marketing. We explore the complex KPI's for brand awareness campaigns...

    33분

  5. 10월 9일

    #EP165 - The Scale Up Season: Ecommerce Strategies to Scale with Marianna Satanas, Hanro USA

    Send us a textIn episode 165 of the Marketing Freaks Podcast, Jon is joined by Marianna Satanas, President of Hanro USA to discuss scaling a luxury brand and the challenges that come with it. Discover strategies for balancing growth with premium customer experience, the importance of high-quality content, and the unique challenges of luxury vs. mass-market brands. Marianna also dives into the differences between scaling and growth, taking calculated risks, and the power of data-driven de...

    32분

  6. 10월 2일

    #EP164 - The Scale Up Season: B2B Marketing Strategies, Richard George - London Stock Exchange Group

    Send us a textWelcome to episode 164 of the Marketing Freaks Podcast and the next episode in the scale up season.In this episode, Jon is joined by Richard George, Global Head of Business Marketing at the London Stock Exchange (LSEG) to the unique challenges of B2B marketing in the highly regulated financial sector.He shares insights from his 17-year career, From aligning marketing with business goals and driving revenue, to overcoming tracking challenges and simplifying complex products, Rich...

    33분

  7. 9월 25일

    #EP163 - The Scale Up Season: B2B Marketing Doesn't Have to be Dull with Natasha Crowe - Kraken / Octopus Energy

    Send us a textWelcome to episode 163 and the next instalment of The Scale Up Season.In this episode, Jon is joined by Natasha Crowe, Global Head of Marketing at Kraken, which powers Octopus Energy. Jon and Natasha discuss some of the key challenges in B2B marketing and the strategies that are driving growth in a competitive industry.In the episode, Natasha Crowe provides insight into Kraken's approach to creative strategy, especially within the context of B2B marketing, how Kraken is navigati...

    35분

  8. 9월 18일

    #EP162 - The Scale Up Season: Building A Growth Mindset With Yasmine Khan - Business Psychologist

    Send us a textWelcome to episode 162 of the marketing freaks podcast and the next installment in the scale up season. In this episode, Jon is joined by Yasmine Khan, a business psychologist who specialises in working with founders and senior leadership teams in high-growth companies. Yasmine shares insight into the overlooked human and psychological aspects of scaling a business and how mindset is a key driver of growth alongside tactics and strategies. Key learnings from this ...

    30분
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소개

The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)

정보

  • 제작진
    Overdrive Digital
  • 방송 연도
    2019년 - 2024년
  • 에피소드
    169
  • 등급
    전체 연령 사용가
  • 저작권
    © 2024 Marketing Freaks
  • 웹사이트 보기
    Marketing Freaks

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