#PPCChat Roundup - Behind the Scenes of Paid Search

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#PPCChat Roundup - Behind the Scenes of Paid Search

The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com

  1. 1일 전

    EP303 PPC Horror Stories

    #ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is a horror story regarding a platform (performance, support, etc.) that you have experienced? Q2 What is a horror story regarding a client that you have experienced? You can fuzzy up details to protect the “innocent” if need be! Q3 What is a horror story regarding a mistake you made in PPC? Q4 What is your biggest challenge in lead gen PPC right now? Has it changed in the last 6 to 12 months? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠linktr.ee/ppcchat_roundup

    24분

  2. 10월 17일

    EP302 - PPC in Q4 2024

    #ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is the Q4 season a big deal for the accounts you manage? If so, why and if not why not? Q2 Do you have anything new that you are trying for this year’s Q4 season? Q3 How are clients and stakeholders as we head into Q4 this year - are they excited, nervous, etc.? Q4 What is your gut feeling on how Q4 will be this year - strong, weak, similar to 2023? Q5 Are you running into any issues yet with your Q4 strategy? If so, how are you solving them? Q6 What are your biggest concerns in Q4 for your accounts and/or in general? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠linktr.ee/ppcchat_roundup

    21분

  3. 10월 9일

    EP301 - AI Content in PPC

    #ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently using any AI-generated content in your PPC (ads, assets, videos, images, landing page content, etc.)? If so, what are you using and how is it going? If not, why not? Q2 Do you think you can discern AI-generated content, images or video in ads or landing pages? What, if anything, makes it stand out to you? Q3 Do you have a reaction to AI-generated content when you recognize it in advertising or on landing pages? If so, what is your reaction? Q4 What do you think are the best use cases for using AI in PPC (meaning for content, images, etc. not automation within platforms)? Q5 Are there things you wish AI could do for PPC that it does not yet do? Q6 What are your biggest concerns about AI-generated content and images/videos in PPC? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠linktr.ee/ppcchat_roundup

    28분
  4. EP300 - Keeping Up To Date When Client-side with Brooke Osmundson

    9월 25일

    EP300 - Keeping Up To Date When Client-side with Brooke Osmundson

    #ppcchat Anu Adegbola chats with in-house Paid Search expert Brooke Osmundson, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2024" Q1 How much would you say you’re keeping up with all the updates from Google, Microsoft and the world of Ai Q2 With all the people worrying about enhanced CPC’s, how have you felt about it and how should people approach it? Q3 Do you use performance max and how are you finding it? Q4 How do you use Ai - How often do you find yourself in Chat GTP, Claude or do you have an alternative? Q5 What would you say to paid search advertisers who feel that Ai may take their jobs? Q6 How do you keep yourself interested in the new Ai updates happening? Q7 Has your workload changed and who are the people you need to push back on? Q8 How important is it to actually know the business goals? Q9 What advice have you been given that was not for you? Q10 How do you deal with imposter syndrome? Q11 What are the important things you want to hear when an agency is pitching to win business? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

    43분

  5. 9월 25일

    EP299 - PPC Workload

    #ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you think the ideal workload is for a PPC professional - how many accounts can one person reasonably be responsible for and on how many platforms? Do you have a hard limit on how many accounts you will manage at once? Q2 What have you done if you find yourself with an unreasonable workload? Q3 Do you have any standard operating procedures (SOPs) in place for setting up and/or managing PPC accounts? If so, generally what is included in yours and if not, why not? Q4 How do you handle a client or stakeholder adding to your current workload? Particularly if what they want to add will push you past your reasonable limit? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup Julie F Bacchini (@NeptuneMoon) on X

    36분

  6. 9월 4일

    EP298 - Advertising This Fall

    #ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you taking into consideration political advertising in the U.S over the next six weeks and how it might impact your PPC campaigns? Q2 Have you noticed that holiday seasons are being started earlier this year and is this impacting your PPC strategy in any way? Q3 With economic conditions being tight around the world, are you making adjustments to your current and or 2024 holiday strategy? Q4 Are you sensing any trends in advertising as we head into fall and then holiday season? Q5 What are your biggest concerns from now, until the end of 2024 regarding PPC? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup Julie F Bacchini (@NeptuneMoon) on X

    19분

  7. 8월 28일

    EP297 - Controversial or Unpopular PPC Opinions

    #ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is your most controversial or unpopular opinion? Q2 What is a controversial or unpopular opinion that you vehemently disagree with that you see out there being touted? Q3 What popular PPC opinion do you really disagree with? Q4 Is there any PPC take you’ve seen recently that really got you thinking? Q5 What is your most hopeful or optimistic PPC take? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup Julie F Bacchini (@NeptuneMoon) on X

    31분

  8. 8월 22일

    EP296 - Is PPC As We Know It Dying

    #ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you think the PPC industry as we know it is dying - yes, no or not sure? Do you think the current PPC skillset is dying - yes, no or not sure? Q2 Why do you think the PPC industry as we know it is dying or not dying? Q3 What do you think our jobs will look like in 5 years? Q4 What are the PPC skills of the future? And how do you feel about learning them (if you don’t already have them!)? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup Julie F Bacchini (@NeptuneMoon) on X

    35분
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The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com

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