The Korean Beauty Show Podcast

Lauren Lee

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Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

11월 13일

Trending Korean Makeup - Worth It or Not?

When it comes to viral trending Korean makeup it can be hard to know which ones are worth the hype and which are all hot air. Luckily for you, I’ve tried and tested the top trending products and today we're going to sort the good from the bad for you. Tune in if you don't want to waste a single dollar more on over-hyped products that don't do what they say. Access Full Show Notes: Here CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Products Mentioned in this Episode Fwee Pudding Pots Korean Makeup Spatula Dasique Pro Concealer Palette Missha M Perfect Cover BB Cream Skin79’s Super Plus Beblesh Balm Parnell Cicamanu Cushion AHC Aura Secret Tone Up Cream Romand Better Than Palette Rom&nd Juicy Lasting Tint Heimish Artless Glow Base Laneige Glowy Makeup Serum All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. See omnystudio.com/listener for privacy information.

24분
11월 1일

K-Beauty vs Top Trending Global Beauty

Korea has officially surpassed France as the top exporter of beauty products to the US. But how do Korean beauty brands differ from global beauty brands? Lauren takes a look at the data and offers her thoughts as an industry veteran. Plus, stick around if you’re keen to hear which Korean foundation to try, plus a recommendation for an expert who breaks down the science behind your favourite Korean skin care products. Access Full Show Notes: Here CONNECT WITH ME Book a Consultation Watch the Show on YouTube My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz K-Beauty News Korea surpasses France as the top exporter of beauty products to the US this year: Gelato Glaze Lip Mask wins Prevention Best of Beauty Award Question of the Week: How do Korean beauty brands differ from those that are supposed to be the best in the world? K-Beauty to Try: Product mentioned: VDL Cover Stain Perfecting Foundation Recommendation of the Week Dr Rachel Ho See omnystudio.com/listener for privacy information.

25분
10월 17일

Is Korean Beauty Natural?

We’re answering one of the most Googled questions about Korean beauty. Lauren discusses the current regulatory framework for a product to become certified in Korea as “natural” or “organic”, and why the industry has pushed for the system to be abolished. And are natural beauty products actually better? Tune in for the discussion. Access Full Show Notes for this Episode: Here CONNECT WITH ME Book a Consultation My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Watch the Show on Youtube EPISODE SUMMARY Natural and Organic Cosmetics: The Cosmetic Regulatory Framework in Korea How brands and products become certified as “natural” and/or “organic” in Korea Why the Korean beauty industry isn’t happy with the current regime Proposed changes in 2024 and future of the natural / organic industry Is Natural Beauty better? Issues with the natural beauty category See omnystudio.com/listener for privacy information.

30분
10월 9일

Microneedling in a Bottle - Scam?

On this episode, we’re covering the MFDS’s latest crackdown on skincare products claiming to offer “microneedling in a bottle”. Plus, one of our listeners requested a Korean swap for Glow Recipe’s Niacinamide Dew Drops, which we’re answering. Lauren discusses why Jelly Ko has launched 3 skin care refills in 2024 and she introduces her Autumn/Winter K-beauty skincare routine recommendations. Access Full Show Notes: Here CONNECT WITH ME Book a Consultation My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz K-Beauty News: Microneedling in a Bottle - Scam? Cosmetics claiming to have "microneedling" capabilities might be the latest TikTok craze but as it turns out they’re also a scam that’s been the subject of action by Korea’s Ministry of Food & Drug Safety ("MFDS"). Tune in for the full discussion. Question of the Week: Is there a Korean dupe for Glow Recipe’s Niacinamide Dew Drops? Product discussed: Jung Sae Mool Essential Mool Cream New Product Releases Jelly Ko Dewy Glaze Toner Refill Jelly Ko White Truffle Souffle Serum Refill Jelly Ko Be Jelly Overnight Dream Serum Refill Tune in for the discussion on why we’re focusing on refills Recommendation of the Week: Autumn/Winter K-beauty skincare routine recommendations Products mentioned: Essence / Toner: Dewy Glaze Toner Serums: Jelly Ko Be Jelly Overnight Dream Serum Jelly Ko White Truffle Souffle Serum Equlib Eau Briller Serum Zeroid Intensive Hydrating Ampoule Oil: Equlib Le Noir Face Oil Moisturiser: Bubble Tea Steam Cream Zeroid Intensive Cream MD Occlusive: Cherry Blossom Sleeping Mask Avene Cicalfate See omnystudio.com/listener for privacy information.

28분
10월 3일

How I Built My K-Beauty Businesses

On this episode, Lauren shares an interview she did with KoreaProduct Post, covering everything from her journey from law to entrepreneurship to how she built her Korean beauty businesses. She reveals some of the challenges she faced along the way, how K-Beauty has impacted global markets and strategies for penetrating international markets. Plus, what’s next for the Korean beauty industry? CONNECT WITH ME Book a Consultation My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz EPISODE SUMMARY From Law to K-Beauty: An Unexpected Path Building a K-Beauty Empire K-Beauty Fan Following The Trends Competition in the market Looking ahead Wrap up Watch the Episode: On YouTube See omnystudio.com/listener for privacy information.

35분
8월 28일

Dodgy K-Beauty Marketing Tactics

In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant. Access Full Show Notes: Here CONNECT WITH ME Book a Consultation My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz EPISODE SUMMARY Glass Skin Ads Brands Covertly Infiltrating Online Communities to Advertise Products Deceptive and Unfair Marketing Claims Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations Access Full Show Notes for this Episode here See omnystudio.com/listener for privacy information.

25분
8월 14일

The Business of K-Beauty

On this episode, we’re chatting the business of K-Beauty with a look behind the scenes of one of Korea’s largest conglomerates, Shinsegae, who has just announced that it has acquired Gen-Z brand AMUSE. Plus, while we’re on the topic of Korean beauty businesses, Lauren does an explainer of exactly what’s going on over at STYLE STORY at Jelly Ko. CONNECT WITH ME Book a Consultation My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Access Full Show Notes for this Episode here K-Beauty News Headlines Shinsegae Acquires AMUSE What this means for the Shingsegae portfolio How this acquisition is different from past brand acquisitions What this tells us about global expansion plans among Korea’s top conglomerates Update on What’s Going On at STYLE STORY and Jelly Ko Recommendation of the Week: ZEROID Derma Shield Cream MD 50g SPF50+ PA++++ See omnystudio.com/listener for privacy information.

27분
6월 12일

Top K-Beauty Trends at the Cosmo Beauty Expo

If you’re curious about what goes on at a K-Beauty expo in Korea then don’t miss this episode. Lauren covers what’s trending in K-Beauty in 2024 for devices, ingredients, skin and hair care, plus who would benefit the most from attending this expo. CONNECT WITH ME Book a Consultation My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Access Full Show Notes for this Episode Here: https://stylestory.com.au/blogs/podcast/top-k-beauty-trends-at-the-cosmo-beauty-expo Topics Covered in this Expo At Home Beauty Devices Nail salon tech Pimple Patches Pad style products Diet pills and systems Custom skincare Top Trending Ingredients Hair and scalp care K-Beauty Brands attending the Expo Who would I recommend the Cosmo Beauty Expo to? See omnystudio.com/listener for privacy information.

40분

모두 보기(252개)

예고편

The Korean Beauty Show

If you want to keep up to date with all things Korean beauty then this is the podcast for you. We'll cover everything from an insights into the products, ingredients and trends you'll be seeing in beauty, as well as how to perfect your own skincare routine. Topics discussed in this episode: Who Am I? Most of you who are listening will probably have met me through STYLE STORY, my business which was founded in 2014 and is Australia’s first Korean Beauty store. If you haven’t already met me either in person or online, then allow me to introduce myself. I’m your host Lauren Lee and I’ve spent the last 10 years living and breathing all things K-Beauty. I’m an Aussie who is now permanently based in Seoul, South Korea and I can’t wait to share all the things I’ve learned living and working in the K-Beauty industry with you. I have created this podcast so that I can provide you with practical tips to help you with your own Korean beauty journey. I’m going to be giving you all the tricks I’ve picked up through my own Korean beauty routine, as well as working with Korea’s hottest skincare and makeup brands for the last 7 years. I’m also going to be sharing the things I wish I’d known so hopefully I can save you some time, money and wasted products. These episodes are going to be coming to you once a week every Tuesday. Why K-Beauty? To give you a little bit of an idea about who I am and where I’ve come from, I first discovered Korean Beauty nearly 10 years ago while studying on exchange at Yonsei University in Seoul, South Korea. At the time, I had no idea that K-Beauty even existed and I didn’t speak the Korean language. I was originally drawn in by the innovative product packaging, and once I tried the products for myself I was surprised by just how different Korean beauty products were to anything I’d tried before. The ingredients and formulas were really unique and the quality was comparable to products five times as expensive back home. I started bringing Korean skincare and makeup back to Australia for friends and family as gifts, but before I knew it I was filling “orders” for people who had fallen in love with them and wanted more! Initially, I founded my business STYLE STORY as a hobby but several years later, with the products basically selling themselves, I set up STYLE STORY as a side-hustle. Since then, the business has grown to become my full-time job and led me full circle back to a life in Seoul, Korea where I’ve lived since 2016. I now speak fluent Korean and STYLE STORY has teams in both Seoul, South Korea and Australia, along with a warehouse based in Sydney. My #1 Tip for Starting Out with Any New Skincare Patch testing This is really just a quick series of tests you can run to see whether a product agrees with you or not before slathering it all over your face. Why are you testing? We test for 3 things – allergies, irritation and pore clogging. How to test? Click here for everything you need to know. Resources for this episode: STYLE STORY – Online Korean Beauty Store Introduction to Patch Testing What to Do If you Liked this Episode: Share the podcast to your social media and tag @stylestory_kbeauty! See omnystudio.com/listener for privacy information.

2020. 05. 12.

•

5분

5

최고 5점

2개의 평가

Super informative

2022. 10. 07.

jjangapp1234

Lots of good, practical advice for everyone from k-skincare addicts to skincare beginners as well. I also like your insights into the K-Beauty industry - very interesting!
highly recommend to anyone who loves kbeauty

2020. 05. 19.

yeslllll

highly recommend to anyone who loves kbeauty

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

제작진

Lauren Lee
방송 연도

2020년 - 2024년
에피소드

252
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The Korean Beauty Show Podcast

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매주 업데이트

The Korean Beauty Show Podcast

Trending Korean Makeup - Worth It or Not?

K-Beauty vs Top Trending Global Beauty

Is Korean Beauty Natural?

Microneedling in a Bottle - Scam?

How I Built My K-Beauty Businesses

Dodgy K-Beauty Marketing Tactics

The Business of K-Beauty

Top K-Beauty Trends at the Cosmo Beauty Expo

예고편