This is Marketing Podcast

Ross Morrone
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This is Marketing Podcast

The This is Marketing Podcast is a weekly podcast about digital marketing, branding, advertising and social media from an everyday practitioner. Ross Morrone is the Director of Marketing at Youngstown State University, and a digital marketing consultant.

  1. 2020. 06. 10.

    Facebook Pages, Facebook Groups and YouTube

    In this episode I catch up on the past year or so of my life and talk about what I think about the state of marketing. I’ll be honest, it’s more exciting to me now that it has been and I specifically get into Facebook Groups, Pages and YouTube. Thanks for still listening and let’s […]

    16분

  2. 2019. 07. 01.

    How I Spend My Fiscal Budget on Marketing

    June and July marks the end of one budget, and the beginning of the next. In this podcast, I discuss how I allocate my budget on traditional and digital marketing, what decisions go into my spend (I’ll give you a hint, it’s data) as well as some of the new ideas I am focusing on […]

    24분

  3. 2019. 06. 27.

    How to Get and Entry Level Marketing Job

    As someone that works at a University, I get this question a lot, “How am I going to get and entry level marketing job with no experience?”. The reality is as a student, you not only have a lot of things you are doing every day that count as experience, but you also have the […]

    18분

  4. 2019. 03. 29.

    How to Build Your Audience on Facebook

    Facebook remains one of the digital marketing channels that is a must have your your business. In this episode, I discuss how to build your audience by assessing the audience themselves, using the analytics tools within Facebook, converting users from other social channels and how to build your overall content strategy by testing content types.

    15분

  5. 2019. 03. 23.

    How to Build Your Audience on YouTube

    I think that right now is the best time for YouTube be a part of your digital marketing strategy. Through subscribers, you can build an audience that not only engages and shares your videos, but also converts over to customers. In this episode, I discuss some tips that have helped me build my own YouTube […]

    15분

  6. 2019. 03. 18.

    Storytelling With Your Brand

    Storytelling isn’t a consideration you should have as part of your brand strategy, it should be your brand strategy. In this podcast, I discuss how you should discover and create content through storytelling about your brand. The first idea is to think about those stories that talk about how your business came to be. Tell […]

    18분

  7. 2019. 03. 12.

    Building Surveys for Market Reserch

    I’m not an expert in how to correctly build survey, but like many things in my career, I’ve learned by doing. In this podcast, I discuss in detail a market survey I am building to use at the University to better understand our brand, reputation and the buying decisions of students. I talk about using […]

    28분

  8. 2018. 11. 29.

    How to Get Started with Digital Marketing

    Digital marketing can mean many things. Choosing the right channel, the right content and knowing what the goals are all things you can decide ahead of time. In this podcast, I discuss what I consider to be the three best digital marketing strategies for your business right now in 2018: Email, YouTube and Google Adwords. […]

    24분
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소개

The This is Marketing Podcast is a weekly podcast about digital marketing, branding, advertising and social media from an everyday practitioner. Ross Morrone is the Director of Marketing at Youngstown State University, and a digital marketing consultant.

정보

  • 제작진
    Ross Morrone
  • 방송 연도
    2017년 - 2020년
  • 에피소드
    116
  • 등급
    전체 연령 사용가
  • 저작권
    © 2024 This is Marketing Podcast
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    This is Marketing Podcast

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