One of the most celebrated entrepreneurs in the Arab world, Nisreen Shocair, has grown Virgin Megastore MENA to be one of the most well respected customer-centric brands in the region. In this podcast Nisreen explains how she needed to disrupt both the brand and her customers’ thinking to get there, which has included promoting unconsumption – the somewhat controversial move of telling customers to consume less.
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정보
- 프로그램
- 발행일2016년 10월 26일 오전 5:00 UTC
- 길이18분
- 등급전체 연령 사용가